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《天枢·古运河的心跳》
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透过文博会读懂文化产业含科量含金量大流量
证券时报· 2025-05-23 00:07
Core Viewpoint - The integration of technology and culture is becoming increasingly significant in the cultural industry, as showcased at the 21st China (Shenzhen) International Cultural Industries Fair, emphasizing the dual-core drive of culture and technology [1][3]. Group 1: New Paradigms in Cultural Creation - Tencent is leveraging its AI model to enhance the efficiency of cultural content production, significantly reducing the time required to create promotional materials for films and games [3]. - 37 Interactive Entertainment has developed its own AI model, "Xiao Qi," which supports advertising and content creation, achieving an 80% share of AI-generated videos in domestic releases and 70% in overseas markets [4]. Group 2: New Spaces for Cultural Consumption - Robotics and VR technology are being utilized to enhance cultural experiences in tourism, with companies like Yushun Technology showcasing humanoid robots that engage visitors and promote local culture [6][7]. - The introduction of advanced hardware, such as VR headsets, is creating new cultural consumption scenarios, allowing for immersive experiences that elevate traditional tourism offerings [7]. Group 3: New Possibilities for Cultural Transmission - The use of AI, AR, and VR technologies in cultural products, such as games and films, is broadening the reach of Chinese culture, with significant engagement from international audiences [9]. - Initiatives like Tencent's "Digital Renewal of Chinese Opera Culture" are utilizing AI for the restoration of classic performances, highlighting the potential for technology to aid in the preservation and transmission of traditional culture [10].
透过文博会读懂文化产业含科量、含金量、大流量
Zheng Quan Shi Bao· 2025-05-22 17:26
Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair emphasizes the integration of technology and culture, showcasing how technological innovations are transforming the cultural industry and creating new opportunities for growth and change [1] Group 1: Technology Integration in Cultural Production - Tencent is leveraging its AI model to enhance the efficiency of cultural content production, significantly reducing the time required to create promotional materials for films and games [2] - 37 Interactive Entertainment has developed its own AI model, "Xiao Qi," which supports advertising and content creation, with AI-generated videos accounting for nearly 80% of domestic and 70% of overseas distribution [3] - The cultural and related industries in China are projected to achieve over 14 trillion yuan in revenue, with digital and intelligent sectors growing at a rate of 9.8%, surpassing the average growth of other cultural enterprises [3] Group 2: New Cultural Consumption Experiences - Robotics, such as the humanoid robot G1 from Yushu Technology, are being used in cultural tourism to enhance visitor engagement and promote local culture [4] - Advanced VR technology is being utilized to create immersive cultural experiences, such as the VR project "Tianshu: The Heartbeat of the Ancient Canal," which synchronizes virtual elements with real-world tours [5] - The integration of technology in cultural experiences is essential to avoid homogenization, with a focus on customizing experiences to local characteristics [5] Group 3: Cultural Transmission and Preservation - Recent cultural products, like the game "Call Me the Boss," utilize modern technology to present traditional Chinese culture, attracting significant international interest [6] - Technology is also aiding in the preservation of traditional culture, exemplified by Tencent's initiative to restore classic opera performances using AI image restoration techniques [7] - The fair showcases various innovative applications of technology in cultural expressions, highlighting the synergy between technological advancement and cultural confidence [7]