宋元烟火未散，非遗古韵悠长。泉州，这座集"神仙属地"的灵秀与"非遗之城"的厚重于一身的世界文化遗产城市，既有清源山老君岩的道法自然、真武庙的 海丝古韵，又有南音袅袅、簪花簇簇的非遗浪漫，堪称新春寻福探韵的绝佳目的地。当千年文脉遇上数字经济新浪潮，一场跨越次元的文旅盛宴正式启幕！ 作为国风修仙题材标杆之作的《寻道大千》，项目组将江口码头、文兴渡宝箧印经式石塔、传统建筑构件"滴水兽"等泉州的经典地标和人文内涵数字化，并 植入到不同的场景和内容中。其中，"滴水兽"化身寻道新神兽，提供好运"BUFF"保佑玩家对局，这也正好契合了"滴水兽"背后迎福纳祥的美好寓意。 《时光大爆炸》则以轻量化玩法为载体，以国家级非物质文化遗产蟳埔簪花围为灵感来源，设计了主角皮肤和头像框，让玩家在游戏里也能感受簪花围的魅 力。而在主打国风经营题材的《叫我大掌柜》中，三七互娱则聚焦泉州宋元时期"东方第一大港"的历史底蕴与市井烟火，并推出了以联合国教科文组织人类 非物质文化遗产"南音"为设计灵感的角色定制皮肤。 值得一提的是，三七互娱、延趣游戏结合游戏载体与AI技术，打造了一幅"泉游·好运地图"。在三款游戏的首页，以及清源山、真武庙、蟳埔村、文 ...

南方财经记者庞成广州报道 春节期间，越来越多的年轻人选择了一种全新的过年方式——在游戏里"赛博过年"。 当玩家沉浸在《叫我大掌柜》解锁全运数字体验，或许并未意识到，游戏已经从单纯的娱乐变成了数字化"年俗载体"。 《叫我大掌柜》是一款全球发行的古风模拟经营游戏，已圈粉海内外亿万玩家。作为扎根广州的数字文化企业，三七互娱以这 款游戏为载体，将北宋国风底蕴与广府烟火气深度交融，打造出"数字新广货"，让广府文化借数字载体走出广州、走向世界。 深入分析这家公司，不难发现，三七互娱正在从"买量战"转向"技术战"，通过前瞻布局AI技术挖出了一条很深的护城河。当一 些游戏公司仍把AI当"美工"时，三七互娱已构建起覆盖AI全产业链的战略布局，提前锁定AI原生游戏的基础设施，将战场拉到 技术的深水区，用技术专利和数据闭环构建以AI为核心竞争力的全新生态体系。 据介绍，三七互娱积极布局AI领域，一方面围绕自主研发的行业大模型"小七大模型"，构建了40余种AI能力，打造了"小七"智 能体平台；另一方面持续布局硬科技赛道，构建了"算力基础设施—大模型算法—AI应用"的完整产业链。 得益于像三七互娱一样的数字文化企业，一批"数字新广货" ...

今年已经有22家游戏公司把黄金当成年终奖励。游戏公司发黄 金背后，是行业整体回暖。 作者：任晓宁 封图：图虫创意 1月30日，等着看年会线上演出的沐瞳科技员工小决（化名）开场便收到惊喜。公司CEO宣布， 给每位员工发一条5克黄金手链作为全员奖。按照当天1685元/克的首饰金价格，这条手链价值 8425元。 不止是沐瞳科技，据经济观察报不完全统计，今年已经有22家游戏公司把黄金当成年终奖励。 游戏公司发黄金背后，是行业整体回暖。2025年中国游戏市场收入3507.89亿元,同比增长 7.68%;用户规模6.83亿，同比增长1.35%，两项数据均创历史新高。多家游戏上市公司在2025 年度业绩预告中宣布扭亏为盈。 要发就发硬通货 一家上海游戏公司的HR告诉记者，年会发黄金是老板的决定。之前他们年会以数码产品为主，比 如显卡、电脑、手机三件套，或是游戏机、无人机、耳机等，从未发过黄金。 黄金在2025年受到游戏公司青睐，与金价暴涨走势有关。2025年黄金价格屡次刷新历史纪录，成 为全民疯抢的理财产品。在这种环境下发黄金，能给员工提供一种额外的情绪价值。 小决说，公司年会发的黄金手链是与周大福定制的，不仅保值，日常也 ...

Core Insights - The gaming industry in China is experiencing a recovery, with projected revenue of 350.79 billion yuan in 2025, marking a year-on-year growth of 7.68% and a user base of 683 million, an increase of 1.35% [2][8] - 22 gaming companies have adopted gold as a year-end reward for employees, reflecting the industry's positive outlook and the rising gold prices [2][3] Group 1: Employee Rewards - Companies are giving gold as year-end rewards, with examples including a 5-gram gold bracelet valued at 8,425 yuan given to employees of Mu Tong Technology [2] - The distribution of gold rewards varies: some companies provide gold to all employees, while others include it in a lottery or award it to employees with special contributions [4][5] - The trend of giving gold is linked to its rising value and serves as a morale booster for employees [3][6] Group 2: Company Performance - Several gaming companies are reporting significant financial improvements, with many expected to turn losses into profits in 2025 [2][8] - Companies like Century Huatong and Gigabit are forecasting substantial profit increases, with Century Huatong's net profit expected to rise by 357.5% to 475.3% [8] - MiHoYo's flagship game "Genshin Impact" is projected to generate over 40 billion yuan in global revenue in 2025, highlighting the success of its products [7][8] Group 3: Market Trends - The popularity of gold as a reward is influenced by its status as a sought-after investment, with gold prices reaching historical highs in 2025 [3] - Companies that are less well-known, but have profitable products, are using gold rewards to enhance their employer brand and attract talent [6] - The gaming industry is seeing a resurgence, with many companies capitalizing on successful products and expanding their market presence [8]

来源：环球网 此外，三七互娱依托"城市合伙人"身份，通过多元创新的玩法，让城市文化传播从"说教式"转变为"沉 浸式游玩"。一方面，企业携手陈艾森推出全运主题城市宣传片《广州，有运行》，以"迎全运、接好 运"为创意内核，借助AI技术让游戏中的主角和陈艾森沿羊城地标一路"寻宝"，以新潮形式为十五运会 助力。另一方面，三七互娱联动广州市交通运输局开展"绿动全运 悦动广州"双IP交通公益行活动，将 古典汴梁雅致韵味与现代全运热血活力融入市民出行场景，打造"文化与体育融合展厅"；联合广州邮政 推出"粤聚迎全运，掌柜乐同邮"纪念典藏礼盒，以广府"以水为财，花开富贵"吉祥寓意结合游戏IP形 象，打造兼具城市情怀与国家级盛事纪念价值的特色藏品。 AI赋能方面，三七互娱依托自研行业大模型"小七"打造的城市合伙人智能助手，可实时解答城市文旅、 广州城市合伙人项目相关疑问，以7×24小时不间断的专业响应，为城市服务注入科技活力。 未来，企业将坚守"城市合伙人"责任，立足数字文化与AI技术优势，从四方面持续发力、深化合作：一 是深耕智慧城市服务，推动"城市合伙人智能助手"功能转型，拓展至城市政务咨询、公共文化导览、企 业政策解读等多 ...

Core Insights - The mini-game market in China has become a focal point in the gaming industry, with significant growth and revenue data attracting numerous developers, but the market dynamics are shifting as competition intensifies and growth rates slow down [1][27] - By 2025, the domestic mini-game market is projected to generate revenue of 53.535 billion yuan, with a year-on-year growth rate of 34.39%, although this represents a slowdown compared to previous explosive growth [1][27] - Major companies are increasingly dominating the market, with over 70% of listed gaming companies investing heavily in mini-games, raising the industry entry barriers to the level of native apps [1][27] Platform Development - WeChat mini-games remain the largest platform in China, with over 400,000 developers and more than 300 teams generating over 10 million yuan in quarterly revenue [2][28] - The active user base on WeChat mini-games has surpassed 500 million, with a 10% increase in user online time expected in 2025 compared to 2024 [2][28] - Douyin mini-games have also seen remarkable growth, with revenue increasing by 100% and active user numbers rising by 120% in 2025 [4][30] Product Trends - WeChat mini-games have successfully explored heavy game genres, with several SLG, RPG, and card games achieving stable growth [4][30] - Douyin's unique short video ecosystem enhances content distribution, significantly impacting player engagement and revenue generation [6][31] - The revenue scale of WeChat and Douyin mini-games is expected to account for over 90% of the total domestic mini-game market [6][31] Manufacturer Segmentation - The mini-game market has seen a clear tiered structure, with large companies dominating the first tier, including over 70% of listed gaming firms [11][33] - Companies like Sanqi Interactive and Diandian Interactive lead the first tier, leveraging strong operational capabilities to produce multiple blockbuster games [13][35] - The second tier consists of niche market leaders that have emerged from the mini-game sector, maintaining high hit rates through rapid product iteration [15][37] Competitive Landscape - The competition in the mini-game market has evolved from a focus on traffic to a comprehensive strength competition involving product quality, traffic acquisition, long-term operations, and technological reserves [20][42] - The demand for higher quality mini-games is pushing developers to innovate and differentiate their products, moving towards a model that closely resembles native apps [21][43] - AI technology is becoming a critical competitive barrier, significantly enhancing the efficiency of game development, marketing, and customer service [25][47] Market Evolution - The mini-game industry is transitioning from rapid growth to a phase of meticulous cultivation, indicating that future opportunities will favor those who focus on quality content and technological mastery [26][48] - The market's slowdown is not a sign of diminishing returns but rather a necessary evolution towards sustainable growth and high-quality development [26][48]

Core Insights - The year 2025 is anticipated to be a significant year for the gaming industry, with the domestic market revenue reaching 350.79 billion yuan, marking record highs in both market and user scale [1][2][4] - The overseas performance of self-developed games is particularly noteworthy, with actual sales revenue reaching 20.455 billion USD, a year-on-year increase of 10.23%, marking the sixth consecutive year of surpassing 100 billion yuan [2][5] - AI is emerging as a core engine for high-quality development in the gaming industry, with applications expanding across various aspects such as marketing, asset generation, and testing [8] Industry Performance - The domestic gaming market achieved an actual sales revenue of 350.79 billion yuan in the previous year, reflecting a year-on-year growth of 7.68%, with a user base of 683 million, up 1.35% [2][4] - The self-developed mobile games saw overseas revenue of 18.478 billion USD, growing by 13.16% [2][5] - In November, 33 Chinese companies made it to the global mobile game publisher revenue top 100, collectively earning 1.95 billion USD, accounting for 35.8% of the total revenue [5] Cultural Integration - Cultural integration is highlighted as a key feature of overseas products, with companies like 37 Interactive Entertainment incorporating traditional elements into their games, enhancing the cultural experience for international players [7] - The transition from "product export" to "cultural export" is emphasized, indicating a shift towards high-quality development in the gaming industry [7] AI Development - AI is recognized as a driving force for high-quality development in the gaming sector, with companies investing in AI technologies to enhance efficiency and user experience [8] - The application of AI is broadening and deepening, covering various stages of game development and significantly improving gameplay experiences [8] - Chinese gaming companies are reportedly leading in AI applications, narrowing the technological gap with international competitors [8]

Core Viewpoint - The gaming industry is leveraging artificial intelligence (AI) to enhance operational efficiency, innovate cultural dissemination, and enable cross-industry collaboration, with a focus on creating a new ecosystem of productivity through technology [1][10]. Group 1: AI in Game Development and Operations - AI has permeated the gaming industry, enhancing the entire process from project initiation to operation, driving a revolution in production efficiency [4][14]. - The company has developed a proprietary AI model, "Xiao Qi Model," which serves as the foundation for AI capabilities across various business applications, significantly improving the industrialization level of game development and operations [4][14]. - AI customer service has been implemented across all games, achieving over 80% accuracy in responses and saving approximately 30 personnel [5][14]. Group 2: Cultural Innovation and Dissemination - The company integrates intangible cultural heritage projects into games, utilizing digital and AI technologies to enhance cultural content and reach younger audiences [6][15]. - A virtual ambassador, "Cong Mei," has been created to promote local culture through AI-generated promotional materials, bridging the gap between gaming and cultural tourism [6][15]. - The combination of online gaming experiences and offline activities fosters a richer cultural exchange, enhancing both gaming content and tourism development [6][15]. Group 3: AI Applications Beyond Gaming - The company has developed an AI copyright protection system named "Ling Cha Cha," which utilizes AI algorithms and big data to monitor and respond to copyright issues effectively [7][16]. - An intelligent assistant for the city of Guangzhou has been created, providing real-time responses to citizen inquiries and enhancing the city's digital transformation [8][17]. - The company aims to collaborate with various government entities to further showcase the benefits of AI technology in urban development [9][18]. Group 4: Future Outlook - Embracing the AI wave is seen as essential for the future of the gaming industry, with a focus on technological empowerment and innovative growth to create a more imaginative digital gaming ecosystem [10][19].

Core Viewpoint - The 2025 Guangzhou Cultural Industry Trade Fair showcased over 1000 enterprises, promoting resource collaboration and high-quality development in the cultural and tourism sectors, with 37 Interactive Entertainment being a notable participant [1][10]. Group 1: Event Overview - The Guangzhou Cultural Industry Trade Fair was held in Pazhou, organized by the Guangzhou Municipal Government, highlighting cultural and tourism innovations from the Guangdong-Hong Kong-Macao Greater Bay Area and nationwide [1]. - 37 Interactive Entertainment was invited to showcase its "Cultural + Technology" integration and was recognized as one of the "Top 30 Cultural Enterprises in Guangzhou" [1][10]. Group 2: Strategic Partnerships - 37 Interactive Entertainment signed a strategic cooperation agreement with Guangzhou Cultural Group to enhance cultural IP co-creation and resource integration, aiming to drive industry development [3]. Group 3: Innovations and Achievements - The company presented its "Cultural + Tourism" and new productivity innovations, emphasizing a dual showcase of "Cultural Empowerment + Technological Breakthrough" [5]. - Key innovations included a special version of the game "Call Me the Boss" for the National Games, an AI-powered city service platform, and a game based on the "Understanding Guangzhou" cultural IP, promoting public engagement and cultural transformation [5][6]. Group 4: AI and Risk Management - The company introduced its AI model "Xiao Qi" and the "Ling Cha Cha" intelligent risk prevention system, which enhances copyright protection and brand content insights through advanced data analysis [6][8]. - "Ling Cha Cha" focuses on proactive copyright management, improving efficiency in identifying infringement and supporting reputation management for enterprises [8]. Group 5: Recognition and Future Outlook - 37 Interactive Entertainment has been recognized as one of the "Top 30 Cultural Enterprises in Guangzhou" for five consecutive years, reflecting its commitment to quality and innovation in the cultural and technological sectors [10][12]. - The company aims to continue its role as a "city partner," deepening the integration of technology and culture, and contributing to the high-quality development of cultural tourism in the Greater Bay Area [12].

Core Insights - The A-share gaming index has surged over 60% this year, indicating that the value of gaming companies is supported by solid growth fundamentals rather than just a temporary boost from the "stay-at-home economy" [1] - The domestic gaming market achieved actual sales revenue of 168 billion yuan in the first half of the year, a year-on-year increase of 14.08%, with user numbers reaching nearly 679 million, marking historical highs for both market size and user base [1] - The third quarter has been a landmark period for the gaming industry, with leading companies experiencing explosive growth in profits, driving the entire sector to a strong performance [1] Group 1: Industry Performance - The top three gaming companies, 37 Interactive Entertainment, Century Huatong, and Perfect World, continue to dominate the market [2] - 37 Interactive Entertainment reported a revenue of 12.461 billion yuan and a net profit of 2.345 billion yuan for the first three quarters of 2025, reflecting a year-on-year growth of 23.57% [2] - Century Huatong's revenue reached 27.223 billion yuan, a 75.31% increase year-on-year, with a net profit of 4.357 billion yuan, up 141.65% [2] - Perfect World achieved a revenue of 5.417 billion yuan, a 33% increase, and a net profit of 666 million yuan, growing by 271.17% [2] Group 2: Driving Forces Behind Growth - The industry's growth is attributed to a combination of favorable policy environments, technological advancements, and global market expansion [3][4] - Stable policy expectations have provided a solid foundation, with consistent issuance of game licenses and supportive measures from various cities [3] - AI technology is becoming a core driver of industry evolution, significantly enhancing efficiency and reducing costs in game development [4][6] - The deepening of overseas expansion is crucial for unlocking growth potential, moving beyond simple product transfers to localized and innovative offerings [4][11] Group 3: AI Integration - AI is recognized as a key variable in the gaming industry, with applications in game design, development, and player experience [6][10] - 37 Interactive Entertainment has developed a vertical AI model, "Xiao Qi," which encompasses over 40 AI capabilities, enhancing the entire game development process [7] - By the third quarter of 2025, AI-assisted generation accounted for over 80% of 2D art assets and over 30% of 3D art resources in 37 Interactive Entertainment [9] Group 4: International Expansion - The "going global" trend in the gaming industry has shifted from a spontaneous choice to a determined direction, significantly altering the competitive landscape [11] - The Chinese government's support for game exports has provided a boost to the industry's global ambitions [11] - Century Huatong's game "Endless Winter" has surpassed 200 million global downloads, contributing significantly to the company's revenue [11] - 37 Interactive Entertainment has adopted a strategy of maintaining domestic stability while achieving breakthroughs in overseas markets [11] Group 5: Industry Reassessment - The gaming industry is characterized as a "non-typical" cyclical industry, influenced by product life cycles, technological revolutions, and global market opportunities [17] - The current performance surge is likely indicative of a clear upward cycle, with companies focusing on high-quality content and efficiency improvements [17][18] - Successful companies are expected to emerge as winners in this new normal, driven by their ability to produce quality products and optimize operations [18]