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“琶洲之星”专访:建设总部大厦后,三七互娱加大AI投入
Nan Fang Du Shi Bao· 2025-08-27 10:02
广州琶洲,一个新的产业高地崛起于珠江南岸。不同领域的人在此倾注精力,历时数十年共同打造了一座融合会展、电商和数字经济的新功能区。南都·琶 洲π特别策划"琶洲之星"系列人物专访,聚焦琶洲典型领域的典型人物,与你一同看见"人才的力量"。 随着广州科韵路游戏产业的外溢,与其一江之隔的琶洲迎来了一批游戏企业。三七互娱,这家在国内游戏企业中名列前茅的广州本土企业也来到琶洲,在此 建设总部大厦,成为琶洲游戏产业的代表,开启业务发展的新阶段。 三七互娱为何选择琶洲,又将在此开启一个什么样的新阶段?日前,三七互娱副总裁朱怀敏接受南都·琶洲π专访。作为该集团的副总裁,朱怀敏分管集团技 术中心和战略中心。计算机专业毕业的他,在游戏行业长期从业,2010年加入三七互娱至今。采访中,朱怀敏围绕爆款、AI、琶洲等关键词做了分享。 SE and and the start of the station the state are and 2017 22273333 2017 23 1977 2335 22 222222 133333 24 22 2 4 4 2 3 2 3 2 3 2 3 2 3 PP POSTED RECREE ARK ...
三七互娱(002555):Q2买量逐步回收,长线产品稳健
HTSC· 2025-08-26 05:55
证券研究报告 三七互娱 (002555 CH) 25H1 新品拉动,长线与境外产品稳健,贯彻战略提升竞争力 25H1 公司移动游戏业务收入 82.39 亿元,同比下降 8.03%。25H1 公司全 球发行的移动游戏最高月流水约 22 亿元。2025 年初公司《时光大爆炸》 《英雄没有闪》等多款产品陆续上线,且表现优异。长线产品方面,《霸业》 《寻道大千》《叫我大掌柜》《时光杂货店》《斗罗大陆:魂师对决》《凡 人修仙传:人界篇》等长线产品持续贡献营收。境外收入 27.24 亿元,同 比下降 6.01%,占总收入比重 32.10%,《Puzzles & Chaos》《Puzzles & Survival》表现依旧较强。公司自研储备多款精品手游,未来将贯彻"精 品化、多元化、全球化"战略,平衡长线产品维护与新产品开发,提升市场 核心竞争力。 产品及 IP 储备丰富,升级 AI 能力 2025 年 7 月,公司自研游戏《斗罗大陆:猎魂世界》开启公测,该产品作 为斗罗 IP 首款 3D 写实大世界 MMORPG,贯彻公司精品化战略。后续公 司已储备《斗破苍穹》《诡秘之主》《斗罗大陆》等多个 IP 的游戏改编版 权。产品 ...
★透过文博会读懂文化产业含科量含金量大流量
Zheng Quan Shi Bao· 2025-07-03 01:56
Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair emphasizes the integration of technology and culture, showcasing how technological innovations are transforming the cultural industry and creating new opportunities for production and consumption [1][2]. Group 1: Cultural Production and Innovation - The fair highlights the role of AI in accelerating the production processes of cultural products, such as promotional materials for literature and games, significantly reducing the time required for creation [2]. - Tencent's mixed model technology is being utilized to enhance the entire cultural content production chain, aiming to showcase Chinese stories globally [2][3]. - 37 Interactive Entertainment has integrated AI deeply into its business, with AI-generated videos accounting for nearly 80% of domestic and 70% of overseas distribution, demonstrating AI's strong content production capabilities [3]. Group 2: Cultural Consumption Experience - Robotics and VR technologies are being increasingly used in cultural tourism, enhancing visitor engagement and creating unique experiences [4][5]. - The introduction of humanoid robots in tourist attractions serves as a cultural ambassador, providing historical insights and enhancing visitor interaction [4]. - Innovative projects like VR experiences in cultural settings are being developed to upgrade traditional tourism offerings, providing immersive experiences that resonate with local culture [5]. Group 3: Cultural Transmission and Preservation - The use of technology, such as AI and VR, is broadening the channels for cultural dissemination and creating more engaging experiences for audiences [6]. - Initiatives like the "Digital Renewal of Chinese Opera Culture" leverage AI for restoring classic performances, ensuring the preservation of traditional arts [7]. - The integration of traditional cultural elements with modern technology is evident in various exhibits, showcasing a commitment to cultural confidence through technological advancement [7].
广东加快推动文化产品扬帆出海
Jing Ji Ri Bao· 2025-06-08 21:44
Core Viewpoint - Guangdong's cultural industry is integrating technological innovation and cultural heritage, leading to new pathways for cultural export and significant growth in the sector [1][4]. Group 1: Cultural Industry Growth - Guangdong province has maintained its position as China's largest cultural industry for 22 consecutive years, with a projected revenue of 2.5 trillion yuan (approximately 2.5 trillion) in 2024, accounting for one-sixth of the national total [1]. - The new cultural business models in Guangdong generated 915 billion yuan (approximately 915 billion) in revenue, reflecting a growth of 10.5% [1]. Group 2: Game Industry Export - The mobile game export revenue from Guangdong is expected to account for 99.16% of the overall game export scale in 2024, with Guangzhou's game industry generating approximately 140.67 billion yuan (approximately 140.67 billion) in total revenue [2]. - Guangzhou's game companies achieved overseas revenue of 19.06 billion yuan (approximately 19.06 billion), representing 45% of the province's total game export revenue [2]. Group 3: Technological Integration - The integration of AI technology in the gaming industry is enhancing content production and operational efficiency, with companies like 37 Interactive Entertainment developing AI-driven models to improve game development [3][6]. - The short drama sector is also leveraging technology, with companies like Guangxi Light Box Power producing over 50 high-quality short dramas annually, achieving over 1 billion total views [3]. Group 4: Policy Support - Guangdong has introduced a comprehensive "policy package" with 87 measures aimed at promoting high-quality development in the cultural industry, covering areas such as film, performing arts, and digital media [4][5]. - The policy emphasizes support for high-quality production, industry chain integration, and the encouragement of cultural exports, particularly to Southeast Asia and countries involved in the Belt and Road Initiative [5]. Group 5: Future Trends - The future of the gaming industry is expected to focus on the integration of AI and short dramas, enhancing the cultural and technological aspects of gaming [6]. - The emphasis on collaboration within the industry chain is seen as crucial for driving the growth of cultural exports and maintaining competitiveness in the global market [6].
三七互娱获评“2025-2026年度国家文化出口重点企业”
Zhong Zheng Wang· 2025-05-28 11:29
Core Viewpoint - The article highlights the recognition of Sanqi Interactive Entertainment as a key cultural export enterprise for 2025-2026, emphasizing its role in promoting Chinese culture globally through gaming [1][2]. Group 1: Company Recognition - Sanqi Interactive Entertainment has been included in the "2025-2026 National Cultural Export Key Enterprises" list, showcasing its commitment to cultural export [1]. - The game "Call Me the Boss," developed by Yanqu Network and published by Sanqi Interactive Entertainment, has been recognized as a key cultural export project for the same period [1]. Group 2: Business Performance - Sanqi Interactive Entertainment operates in over 200 countries and regions, having released more than 120 games, with a peak monthly revenue of over 2.3 billion yuan from global mobile game sales [2]. - In 2024, the company's overseas gaming revenue reached 5.722 billion yuan, accounting for nearly 33% of total revenue, positioning it among the top tier in the industry for overseas expansion [2]. Group 3: Cultural Integration - The company emphasizes the importance of high-quality content, integrating traditional Chinese cultural elements into its games, as seen in "Call Me the Boss," which features themes from traditional Chinese festivals [2]. - Sanqi Interactive Entertainment employs strategies like version collaborations to enhance cultural depth in its products, successfully combining traditional Chinese culture with global narratives [2]. Group 4: Future Plans - The company aims to continue promoting Chinese culture abroad by focusing on high-quality content, technological innovation, and an open ecosystem, exploring new models and paths for cultural export [3].
数智浪潮下破圈出海,中国文化如何跨越地界与认知?
Nan Fang Du Shi Bao· 2025-05-28 06:56
Core Insights - The article highlights the significant growth of China's cultural exports, particularly in the gaming industry, with overseas gaming revenue reaching $18.557 billion in 2024, a year-on-year increase of 13.39% [1] - A high-profile forum on "Digital Intelligence Empowering Cultural Trade" gathered government officials, scholars, and business leaders to discuss how China can leverage technology to enhance its cultural influence globally [1][4] Industry Growth - The Chinese cultural trade total reached 1.4 trillion yuan in 2024, with digital cultural trade, including online games and audiovisual content, exceeding 370 billion yuan, accounting for 25.8% of the total cultural trade [4] - The government has emphasized the importance of cultural trade as a strategic component of building a cultural power, with policies aimed at enhancing digital capabilities and international competitiveness [4][5] Technological Advancements - AI technology is transforming cultural exports by overcoming language barriers, enabling rapid multi-language adaptation of cultural works, and significantly reducing costs [6][7] - Innovations in video production, such as the domestic video model "Vidu," are leading to lower production costs and higher quality outputs, facilitating the export of cultural content [6][9] Systematic Approach - Companies are shifting from single product exports to a more integrated "system output" strategy, exemplified by Pop Mart's overseas revenue surpassing 5 billion yuan in 2024, driven by an IP ecosystem and digital infrastructure [8] - The gaming industry is adopting a "research and operation integration" model, customizing game content for different markets, which has led to significant overseas revenue growth for companies like 37 Interactive Entertainment [9] Cultural Heritage Digitization - The digital transformation of cultural heritage is being prioritized, with over 52% of the Palace Museum's collection digitized by 2024, allowing for global access and the creation of derivative cultural products [10] - Innovative projects like the VR film "Tang Palace Night Banquet" are successfully combining traditional culture with modern technology to enhance international appeal [10] Challenges and Future Directions - Despite successes, challenges remain, including a lack of high-quality cultural data for AI training and the need for effective cross-cultural communication strategies [11][12] - Companies are exploring localized strategies to better resonate with international audiences, emphasizing the importance of cultural context in content delivery [12]
境外营收占了1/3!三七互娱杨军道出背后“三大法宝”:研运一体、IP生态、科技赋能
Core Viewpoint - The Chinese cultural trade, particularly in the gaming sector, has seen significant success in international markets, with companies like 37 Interactive Entertainment leading the way in cultural globalization through innovative game development and distribution strategies [2][5]. Group 1: Company Overview - 37 Interactive Entertainment, established in 2009, is one of the earliest Chinese gaming companies to enter overseas markets, starting its international operations in 2012 and currently operating in over 200 countries and regions [2]. - The company has released more than 120 games, with overseas revenue reaching 5.722 billion yuan in 2024, accounting for approximately one-third of its total revenue [2]. Group 2: Cultural Globalization Strategy - The company emphasizes a deep integration of research and operations, requiring collaboration between development and distribution teams to understand local market preferences and cultural nuances [3]. - 37 Interactive Entertainment has successfully created original game IPs that incorporate elements of Eastern culture, such as Chinese martial arts and traditional opera, to engage international players [3]. Group 3: Technological Integration - The rapid advancement of artificial intelligence (AI) is influencing the gaming industry, with 37 Interactive Entertainment applying AI across various stages of game development, marketing, and operations [4]. - The company has developed over 400 AI applications to enhance market analysis, product development, advertising, and customer service, significantly improving efficiency and quality in game production [4]. Group 4: Future Directions - The company is focused on the transition from physical cultural exports to digital empowerment, aiming to deepen the integration of gaming and culture while leveraging AI and big data to create an intelligent gaming ecosystem [5].
聚焦文博会丨穗企业秀“肌肉” 科技赋能让文化“走得更远”
Guang Zhou Ri Bao· 2025-05-26 15:13
Group 1: Cultural and Digital Innovation - The 21st Cultural Expo showcased Guangzhou's cultural industry through six major exhibition areas, emphasizing digital culture and local enterprises [1][2] - Various companies focused on technology empowering the cultural industry, with some exploring vertical niches like short video exports and anime IP development [1][2] Group 2: Gaming Industry Growth - Guangzhou's gaming industry is projected to generate approximately 140 billion yuan in revenue in 2024, accounting for about one-third of the national total [3] - Nine gaming companies from Guangzhou were recognized as "National Cultural Export Key Enterprises," with overseas revenue exceeding 19 billion yuan [3] - Companies like 37 Interactive Entertainment have expanded globally, with 57.22 billion yuan in overseas business revenue projected for 2024, representing nearly 33% of total revenue [3] Group 3: AI and Education Technology - Companies like Yundie Technology showcased AI-integrated hardware, such as an AI mouse and smart pen, aimed at enhancing educational experiences [4][5] - The AI mouse features voice input and real-time translation capabilities, while the smart pen captures handwritten notes for digital storage [5] - Vision Source has developed a comprehensive AI strategy, investing over 1.5 billion yuan in R&D for 2024, with a focus on educational and meeting applications [6] Group 4: Policy Support for Cultural Industry - Guangdong introduced a policy package to promote high-quality development in the cultural industry, particularly benefiting the gaming sector [7] - The policy encourages original content creation and the integration of cultural elements into gaming, enhancing global competitiveness [7] - Companies like NetEase are leveraging these policies to deepen cultural integration in their products and improve user engagement [7] Group 5: Cultural Integration in Gaming - 37 Interactive Entertainment is focusing on integrating traditional culture into gaming, using elements from Chinese history and art to enhance gameplay [8][9] - The company plans to utilize AI technology to innovate the presentation of traditional cultural elements, aiming to create globally influential cultural IPs [9]
网络游戏 | 把传统文化写进游戏里 “广州造”游戏频频出爆款 “游戏+文化”助推企业出海
Guang Zhou Ri Bao· 2025-05-25 19:00
Core Insights - Guangdong has launched six major cultural industry policy packages, including measures to promote the high-quality development of the online gaming industry, focusing on supporting original creations, optimizing the business environment, and enhancing service mechanisms [1] Group 1: Industry Growth and Revenue - In 2024, the revenue of Guangzhou's gaming industry is projected to reach 140.67 billion yuan, accounting for 43.2% of the national total, marking a historic high [2][8] - The gaming industry in Guangzhou is expected to accelerate further in 2025 due to favorable policies, technological advancements, and talent aggregation [2] Group 2: Industry Ecosystem and Development - Guangzhou has established a complete industry ecosystem from content creation to global operations, with the "Game First Street" in Tianhe District housing major companies like NetEase and over 200 smaller firms [2] - Recent policies aim to promote the construction of gaming and esports industry parks, encouraging companies to participate in creating spaces for research, incubation, and events [2] Group 3: Emerging Trends in Gaming - The small program gaming sector is experiencing rapid growth, with a compound annual growth rate of 182.3% from 2022 to 2024, positioning it as a lucrative market [3] - Guangzhou is home to 28 companies listed in the "2024 China Mini Game Top 100 Enterprises," the highest in the country, with successful titles like "Puzzles & Survival" and "Little Heroes" [3][8] Group 4: Focus on Quality and Cultural Integration - Several companies in Guangzhou are producing high-quality games that incorporate traditional Chinese culture, such as "Call Me the Boss" which integrates elements from the Song Dynasty [6] - The gaming industry is encouraged to embed cultural elements deeply into game design, with plans to explore modern cultural integration with traditional themes [6] Group 5: International Expansion and Collaboration - The new policy measures emphasize building an overseas industry cluster and alliances to promote Guangdong's original games in international markets [5] - Companies like Ganwan Games are looking to collaborate within the Greater Bay Area to enhance the gaming industry's ecosystem [5] Group 6: Technological Innovation - The policy measures support technological innovation in gaming, focusing on areas like virtual engine development and data security [7] - Companies are actively integrating AI and big data into their operations, with examples like NetEase's AI model arena in "Nirvana in Fire" [7]
透过文博会读懂文化产业含科量含金量大流量
证券时报· 2025-05-23 00:07
Core Viewpoint - The integration of technology and culture is becoming increasingly significant in the cultural industry, as showcased at the 21st China (Shenzhen) International Cultural Industries Fair, emphasizing the dual-core drive of culture and technology [1][3]. Group 1: New Paradigms in Cultural Creation - Tencent is leveraging its AI model to enhance the efficiency of cultural content production, significantly reducing the time required to create promotional materials for films and games [3]. - 37 Interactive Entertainment has developed its own AI model, "Xiao Qi," which supports advertising and content creation, achieving an 80% share of AI-generated videos in domestic releases and 70% in overseas markets [4]. Group 2: New Spaces for Cultural Consumption - Robotics and VR technology are being utilized to enhance cultural experiences in tourism, with companies like Yushun Technology showcasing humanoid robots that engage visitors and promote local culture [6][7]. - The introduction of advanced hardware, such as VR headsets, is creating new cultural consumption scenarios, allowing for immersive experiences that elevate traditional tourism offerings [7]. Group 3: New Possibilities for Cultural Transmission - The use of AI, AR, and VR technologies in cultural products, such as games and films, is broadening the reach of Chinese culture, with significant engagement from international audiences [9]. - Initiatives like Tencent's "Digital Renewal of Chinese Opera Culture" are utilizing AI for the restoration of classic performances, highlighting the potential for technology to aid in the preservation and transmission of traditional culture [10].