国庆中秋双节假期临近尾声，2025广州动漫游戏盛典（AGF×CICF）也已圆满收官，从10月2日至5日， 汇聚全球千余个顶尖品牌、7000余款IP周边产品，举办超百场特色活动，共吸引超45万人次到场。 今年5月，广东重磅发布推动文化产业高质量发展六大"政策包"，涵盖影视、演艺市场、动漫影视、网 络游戏、电子竞技、网络视听等6大领域，共87条具体举措，真金白银地提供支持，为我省相关产业高 质量发展解锁全新增长密码。据南都娱乐观察，一方面，"政策包"得到了多位行业大咖的点赞与高度肯 定，另一方面，在政策扶持、区域联动和产业协同等多方助力下，以游戏和动漫为主要载体的二次元经 济更有望成为粤港澳大湾区的发展新引擎。 多个动漫游戏展在国庆假期举行 《关于推动广东动漫影视产业高质量发展的若干政策措施》明确，支持办好中国国际漫画节（广州）、 萤火虫漫展、深圳漫画节、深圳动漫节等各类动漫活动，并资助粤港澳大湾区动画电影周等影视活动。 漫展、游戏展不仅是相关企业、协会展示最新产品、服务的重要舞台，也能成为Z世代感受动漫游戏文 化的沉浸式平台，更可有效刺激假日经济、文旅资源活力，并释放消费潜能。据南都N视频记者观察， 近年来，游 ...

Core Viewpoint - The company emphasizes the urgent need for composite talents skilled in AI technology to drive innovation and growth in the gaming industry, as demonstrated by its recruitment efforts at top universities [1][4][13]. Group 1: Recruitment and Talent Development - The company is actively recruiting at prestigious universities like Tsinghua University, Peking University, and Zhejiang University, showcasing its commitment to integrating AI technology with talent cultivation [1][11]. - The recruitment strategy focuses on high-level talents who possess both technical skills and innovative thinking, particularly those with a background or interest in AI [13]. - The company offers competitive salaries, with technical positions reaching up to 650,000 yuan and non-technical positions up to 400,000 yuan, along with various benefits to support new hires [15]. Group 2: AI Integration and Industry Strategy - The company has invested heavily in AI capabilities, acquiring over a thousand high-performance GPUs and achieving a total computing power of 312 PFLOPS, with nearly 100 million yuan invested since 2022 [4]. - The development of the proprietary industry model "Xiao Qi" has led to the creation of nearly 400 intelligent agents, significantly enhancing operational efficiency [4]. - AI applications have improved productivity, with AI-generated 2D drawings exceeding 2 million per month and AI video production reaching over 40,000 clips annually [4]. Group 3: Global Expansion and Cultural Promotion - The company has been executing a global strategy since 2012, establishing the 37GAMES brand and expanding its gaming business to over 200 countries, positioning itself among the top Chinese gaming companies in international markets [8][10]. - The company utilizes games as a medium to promote Chinese culture, integrating traditional elements into its products to bridge cultural gaps [8][10]. - AI is also employed in localization and operational processes, achieving a 95% accuracy rate in AI translation for overseas markets [8]. Group 4: Future Directions and Industry Trends - The company aims to focus on "premium, diversified, and global" product development, expanding into various game genres to meet diverse user needs [10]. - The company believes that the future of the gaming industry lies in composite talents who can leverage AI and innovation to drive growth [13]. - The company is committed to fostering a dynamic relationship between academia and industry through initiatives like the Global University Game Innovation Competition, which includes a funding pool exceeding 1 million yuan [13].

Core Insights - The 2025 China International Service Trade Fair opened in Beijing, with Anhui Province participating as a guest province, showcasing its service trade growth and cultural trade initiatives [1][2] Service Trade Growth - Anhui Province's service trade total increased from 33.37 billion yuan in 2020 to 49.27 billion yuan in 2024, achieving an average annual growth rate of 10.2% [2] - In the first half of 2025, Anhui's service trade reached 30.64 billion yuan, marking a 34.4% increase, ranking third nationally and exceeding the national average growth rate by 26.4 percentage points [2] Structural Optimization - The structure of Anhui's service trade is improving, with digital delivery trade, including insurance, finance, and information services, accounting for 40.4% of the total service trade in the first half of 2025, growing by 32.8% year-on-year [2] - Anhui has developed a high-level open system centered around Hefei, enhancing its service trade capabilities and promoting service outsourcing [2][3] Cultural Trade Development - Anhui is leveraging "Hui culture" to enhance its cultural trade, with 33 enterprises and 3 projects recognized as key cultural export enterprises, ranking third nationally [4][5] - The province's cultural and tourism sector is thriving, with over 700 million annual visitors, contributing significantly to service trade and consumption upgrades [5] Business Environment Optimization - Anhui has implemented 35 measures to optimize its business environment, including a "one-stop" service reform that reduces the number of required visits by 94% [7] - The province has allocated 18.79 billion yuan directly to 41,000 enterprises, enhancing financial support for businesses [7] Foreign Investment and Cooperation - Anhui has successfully attracted major projects, including NIO headquarters and IKEA, and has established 33 overseas business service points to facilitate international cooperation [8][9] - From January to July 2025, Anhui's actual foreign investment reached 2.1 billion USD, growing by 19.2%, ranking eighth nationally [8]

Core Insights - The 2025 China International Service Trade Fair opened in Beijing, with Anhui Province participating as the guest province, showcasing its service trade growth and cultural trade initiatives [1][4]. Group 1: Service Trade Growth - Anhui Province's service trade total increased from 33.37 billion yuan in 2020 to 49.27 billion yuan in 2024, achieving an average annual growth rate of 10.2% [2]. - In the first half of 2025, Anhui's service trade reached 30.64 billion yuan, marking a 34.4% increase, ranking third nationally and exceeding the national average growth rate by 26.4 percentage points [2]. Group 2: Structural Optimization - The structure of Anhui's service trade is improving, with digital delivery trade, including insurance, finance, and information services, accounting for 40.4% of the total service trade in the first half of 2025, growing by 32.8% year-on-year [2]. - Anhui has developed a high-level open system centered around Hefei, enhancing its service trade capabilities and promoting service outsourcing [2][3]. Group 3: Cultural Trade Initiatives - Anhui is leveraging "Hui culture" to enhance its cultural trade, with 33 enterprises and 3 projects recognized as key cultural export enterprises, ranking third nationally [4]. - The province's cultural trade is accelerating, with companies like 37 Interactive Entertainment showcasing games that promote Chinese culture at the trade fair [4]. Group 4: Economic and Investment Environment - Hefei ranks 15th among China's top foreign trade cities, with significant international cooperation and a focus on cross-border trade facilitation [3]. - Anhui's actual foreign investment reached 2.1 billion USD in the first seven months of the year, growing by 19.2%, ranking 8th nationally [8]. Group 5: Business Environment Optimization - Anhui has implemented 35 measures to enhance its business environment, including a "one-stop" service model that reduces administrative burdens for enterprises [7][9]. - The province's government ranks 7th in national transparency and 3rd in optimizing the business environment, reflecting its commitment to improving conditions for private enterprises [9].

Core Viewpoint - The 2025 China International Service Trade Fair highlights the significant growth and structural optimization of Anhui Province's service trade, showcasing its cultural trade as a key soft power asset. Group 1: Service Trade Growth - Anhui Province's service trade total increased from 33.37 billion yuan in 2020 to 49.27 billion yuan in 2024, with an average annual growth rate of 10.2% [4] - In the first half of 2025, Anhui's service trade reached 30.64 billion yuan, marking a 34.4% growth, ranking third nationally and exceeding the national average growth rate by 26.4 percentage points [4] - Digital delivery trade, including insurance, finance, and cultural services, accounted for 40.4% of the total service trade in the first half of 2025, with an import-export value of 12.37 billion yuan, growing by 32.8% year-on-year [4] Group 2: Economic and Cultural Integration - Hefei City, as a core engine, has deepened international cooperation with over 220 countries and regions, ranking 15th among China's top foreign trade cities [5] - The city has seen a significant economic growth, with a total economic output exceeding 1.35 trillion yuan in 2024, making it one of the fastest-growing cities in China over the past 20 years [5] - Anhui's cultural trade is accelerating, with 33 enterprises and 3 projects recognized as key national cultural export enterprises, ranking third nationally [6] Group 3: Business Environment Optimization - Anhui Province has implemented 35 measures to enhance service trade quality and efficiency, including a "one-stop" service reform that reduced the number of required visits by 94% [8] - The province has allocated 18.79 billion yuan directly to 41,000 enterprises to support business operations [8] - The establishment of 33 overseas business service points and the successful attraction of major projects like NIO and IKEA demonstrate Anhui's commitment to expanding its international trade footprint [9]

Core Insights - The domestic gaming industry in China is showing strong recovery, with 11 out of 26 listed companies reporting both revenue and profit growth in the first half of 2025, while 7 companies experienced declines [1] - The actual sales revenue of the domestic gaming market reached 168 billion yuan, a year-on-year increase of 14.08%, with the user base growing to nearly 679 million, marking historical highs [1] - Policy support has played a significant role in this recovery, with 766 domestic online games receiving approval in the first half of 2025, a 21.97% increase compared to the same period in 2024 [1] Group 1: Company Performance - Perfect World achieved a net profit of 503 million yuan in the first half of 2025, turning losses into profits, driven by game revenue contributions [3] - Icefire Network also turned losses into profits, with a significant reduction in sales expenses attributed to a shift in investment strategy towards refined operations [3] - G-bits reported an increase in net profit due to a major restructuring of its product lineup, focusing on core self-developed products and high-quality agency products [4] Group 2: Market Challenges - Not all companies benefited from the industry's growth; for instance, Zhangqu Technology reported a net profit of 48 million yuan, a decline of 65.58% due to the lifecycle of older products [5] - Shenzhou Taiyue's revenue fell by 12.05%, with a significant drop in game revenue attributed to the stabilization of previously high-growth titles [5] Group 3: AI Integration - Major gaming companies are increasingly integrating AI technology across the entire game development and distribution chain, enhancing production efficiency and creating competitive advantages [6][7] - 37 Interactive Entertainment reported that over 80% of its 2D art assets were generated using AI, significantly boosting production capabilities [6] - Century Huatong is focusing on computational power and has seen rapid growth in revenue and profit from its AI-related projects [7] Group 4: Future Outlook - The industry is shifting from scale expansion to deep integration of technology and content, with a focus on balancing short-term profitability and long-term technological investments [8][9] - Analysts emphasize the importance of technological upgrades, including AI applications, to enhance market competitiveness and drive sustainable value [8][9]

Core Insights - The domestic gaming industry in China shows a strong recovery trend, with 26 listed gaming companies reporting their performance for the first half of 2025, indicating a mix of profit growth and declines among these companies [2][3]. Industry Overview - The actual sales revenue of the domestic gaming market reached 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08%, with the user base nearing 679 million, a 0.72% increase, both hitting historical highs [2]. - A total of 766 domestic online games received approval for release in the first half of 2025, a 21.97% increase compared to 628 games in the same period of 2024, highlighting supportive policies for the industry [2]. Company Performance - Among the 26 listed gaming companies, 11 reported increases in both revenue and profit, while 7 experienced declines in both metrics, and 4 faced revenue growth without profit increase [1]. - Perfect World achieved a net profit of 503 million yuan in the first half of 2025, turning around from losses, driven by successful game launches and a focus on long-term user engagement [4]. - Icefire Network also turned a profit, with a significant reduction in sales expenses attributed to a shift towards refined operations and resource efficiency [4]. - G-bits reported an increase in net profit due to a strategic overhaul of its product lineup, focusing on core self-developed products and high-quality agency products [5]. Challenges and Market Dynamics - Some companies, like Changyu Technology, faced significant profit declines, with a 65.58% drop in net profit due to the lifecycle of older products and a lack of new releases [6]. - Shenzhou Taiyue reported a 12.05% decrease in total revenue, primarily due to a 16.41% drop in gaming revenue, as its existing titles transitioned to a stable growth phase [7]. Technological Integration - Major gaming companies are increasingly integrating AI technology into their development and distribution processes, with companies like 37 Interactive Entertainment reporting that over 80% of their 2D art assets are generated using AI [8]. - Century Huatong is focusing on computational power, participating in AI computing center projects that have shown rapid revenue and profit growth [9]. - The application of AI is enhancing operational efficiency, with tools that automate testing and content generation, significantly reducing costs and improving productivity [9][10]. Future Outlook - The gaming industry is shifting its core driving force from scale expansion to deep integration of technology and content, with a focus on balancing short-term profitability with long-term technological investments [11].

Core Viewpoint - The article highlights the emergence of a new industrial hub in Pazhou, Guangzhou, focusing on the integration of exhibition, e-commerce, and digital economy, with a particular emphasis on the gaming industry represented by 37 Interactive Entertainment's new headquarters [1]. Group 1: Company Overview - 37 Interactive Entertainment, a leading gaming company based in Guangzhou, has established its headquarters in Pazhou, marking a new phase in its business development [1]. - The company is led by Vice President Zhu Huaimin, who oversees the technology and strategy centers, and has been with the company since 2010 [1][6]. Group 2: Game Development Insights - Zhu Huaimin discusses the concept of "hit games," emphasizing that their creation involves multiple dimensions, including cultural expression and technological innovation [7]. - The company maintains a pipeline of at least twenty games in development or preparation for release, showcasing a strong creative foundation [8][10]. Group 3: AI Integration - 37 Interactive Entertainment views gaming as an optimal application for AI technology, having developed its own vertical AI model named "Xiao Qi" and integrated AI capabilities across various operational areas [11][12]. - The company reports that by Q1 2025, AI-generated video content will account for nearly 80% of domestic releases and 70% of international releases, with over 85% of AI-generated 2D images [12]. Group 4: Strategic Location Benefits - The decision to move to Pazhou is influenced by the area's high density of industries and talent, which facilitates business interactions and collaborations across various sectors, including e-commerce and AI [18][22]. - The local government has provided targeted support for the gaming and AI sectors, aligning the company's strategic goals with regional development initiatives [22].

Investment Rating - The investment rating for the company is maintained as "Buy" [1] Core Views - The company reported a revenue of 8.486 billion RMB for H1 2025, a year-over-year decrease of 8.08%, while the net profit attributable to shareholders was 1.4 billion RMB, an increase of 10.72% year-over-year [1] - The second quarter showed significant improvement with a revenue of 4.243 billion RMB, down 5.33% year-over-year but with a net profit of 0.851 billion RMB, up 31.24% year-over-year [1] - The company plans to distribute a cash dividend of 2.10 RMB per 10 shares, totaling 0.924 billion RMB, which represents approximately 66% of the net profit for the period [1] - The company is optimistic about its product operational capabilities and overseas expansion potential, maintaining a "Buy" rating [1] Revenue and Product Performance - The mobile gaming business generated 8.239 billion RMB in H1 2025, a decline of 8.03% year-over-year, with the highest monthly revenue from global releases reaching approximately 2.2 billion RMB [2] - New products launched in early 2025, such as "Time Explosion" and "Heroes Don't Flash," performed well, while long-term products continued to contribute to revenue [2] - Overseas revenue was 2.724 billion RMB, down 6.01% year-over-year, accounting for 32.10% of total revenue [2] Product and IP Development - The company has a rich reserve of products and IPs, including adaptations of popular titles like "Douluo Dalu" and "Doupocangqiong" [3] - The self-developed game "Douluo Dalu: Hunting Soul World" has entered public testing, aligning with the company's strategy of product excellence [3] - The company is enhancing its AI capabilities, building a comprehensive AI-enabled ecosystem centered around its self-developed industry model "Xiao Qi" [3] Financial Metrics and Profitability - The gross margin for H1 2025 was 76.71%, a decrease of 2.92 percentage points year-over-year, influenced by increased operating costs [4] - The sales expense ratio decreased by 6.09 percentage points to 51.97%, as previous growth-phase games entered maturity, leading to reduced traffic investment [4] - The net profit margin increased by 2.81 percentage points year-over-year to 16.51% due to reduced sales expenses [4] Profit Forecast and Valuation - The company forecasts net profits of 2.831 billion RMB, 3.137 billion RMB, and 3.429 billion RMB for 2025, 2026, and 2027 respectively, with corresponding EPS of 1.28 RMB, 1.42 RMB, and 1.55 RMB [5] - The target price is adjusted to 23.04 RMB based on an 18x PE valuation for 2025, up from a previous target of 19.33 RMB [5]

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair emphasizes the integration of technology and culture, showcasing how technological innovations are transforming the cultural industry and creating new opportunities for production and consumption [1][2]. Group 1: Cultural Production and Innovation - The fair highlights the role of AI in accelerating the production processes of cultural products, such as promotional materials for literature and games, significantly reducing the time required for creation [2]. - Tencent's mixed model technology is being utilized to enhance the entire cultural content production chain, aiming to showcase Chinese stories globally [2][3]. - 37 Interactive Entertainment has integrated AI deeply into its business, with AI-generated videos accounting for nearly 80% of domestic and 70% of overseas distribution, demonstrating AI's strong content production capabilities [3]. Group 2: Cultural Consumption Experience - Robotics and VR technologies are being increasingly used in cultural tourism, enhancing visitor engagement and creating unique experiences [4][5]. - The introduction of humanoid robots in tourist attractions serves as a cultural ambassador, providing historical insights and enhancing visitor interaction [4]. - Innovative projects like VR experiences in cultural settings are being developed to upgrade traditional tourism offerings, providing immersive experiences that resonate with local culture [5]. Group 3: Cultural Transmission and Preservation - The use of technology, such as AI and VR, is broadening the channels for cultural dissemination and creating more engaging experiences for audiences [6]. - Initiatives like the "Digital Renewal of Chinese Opera Culture" leverage AI for restoring classic performances, ensuring the preservation of traditional arts [7]. - The integration of traditional cultural elements with modern technology is evident in various exhibits, showcasing a commitment to cultural confidence through technological advancement [7].