Industry Overview - The annual game industry conference in Shanghai revealed that the domestic game market is projected to achieve actual sales revenue of 350.79 billion yuan by 2025, representing a year-on-year growth of 7.68% [3] - The user base is expected to reach 683 million, with a growth rate of 1.35% [3] - The report also highlighted that the revenue from self-developed games in the domestic market is anticipated to be 291.1 billion yuan, growing by 11.64% [3] Policy Developments - Shanghai announced the "Game Hu Ten Measures" to support the development of the gaming and esports industry, focusing on resource allocation to key areas [6] - Guangzhou's Tianhe District introduced two policies aimed at promoting high-quality development in the digital cultural industry, providing financial support to cultural enterprises [7] Company Updates - NetEase's game "Where Winds Meet" achieved over 15 million players in its first month of overseas release [8] - The 2D game "New Moon Journey" announced it will stop content updates but will keep its servers operational [9] Legal and Acquisition News - Sony and Tencent reached a settlement in the infringement case regarding the game "Wild Horizon," with Sony withdrawing its lawsuit [10] - Ubisoft acquired a free-to-play 4V4 MOBA game titled "March of Giants" from Amazon Game Studios [11] Financial Performance - CyberAgent's game division reported a full-year sales revenue of 216.7 billion yen (approximately 9.67 billion yuan), with a year-on-year increase of 10.6% [13] - The operating profit surged by 96.5% to 60 billion yen (approximately 2.68 billion yuan), with Cygames contributing significantly to this growth [13]

Core Viewpoint - The game "New Moon Together" will stop updating after 417 days since its launch, and it has been removed from various platforms, although players can still log in [1][2]. Group 1: Game Development and Performance - The development team expressed regret over the project's failure to meet expectations but aimed to provide a satisfactory conclusion by completing the storyline in the final update [4]. - The game maintained a stable player rating between 7.5 and 8.2 during its operation, and it took four years to develop before its release in October 2024 [8][13]. - The game peaked at number one on the iOS free games chart and reached number 27 on the revenue chart but quickly declined thereafter [13]. Group 2: Player Sentiment and Community Response - Players had anticipated the game's decline, especially after the extension of update cycles from 28 to 42 days during the anniversary celebration [6]. - The emotional response from players is understandable, as the development team put significant effort into refining the game despite limited resources [8]. - The departure of key writer Bai Bohuan, who contributed to the game's narrative quality, was seen as a significant loss, impacting player attachment to the game [15]. Group 3: Industry Context and Competitive Landscape - The game faced stiff competition from other turn-based RPGs like "Honkai: Star Rail" and "Return to Future 1999," which outperformed it in content and gameplay [20]. - The industry trend shows that many games, including those from major developers, are facing similar fates of discontinuation, with a significant percentage of games not surviving their first year [23][25]. - The concept of a "dignified exit" for games is becoming more prevalent, with some titles opting for less abrupt endings to maintain player goodwill [30].