Core Insights - NetEase reported a net revenue of 28.4 billion yuan for Q3 2025, representing an 8.2% year-on-year growth, with a non-GAAP net profit of 9.5 billion yuan and R&D investment of 4.5 billion yuan, indicating a R&D intensity of 16% [1] - The gaming segment, particularly the classic IP "Fantasy Westward Journey," was a major driver of revenue growth, achieving record high concurrent users and mobile monthly active users [1] - The partnership with Blizzard has resumed, with several titles returning to the market, including "World of Warcraft" and "Diablo IV," enhancing NetEase's portfolio [2] Revenue and Growth - The gaming and related value-added services generated a net income of 23.3 billion yuan in Q3 [1] - Long-standing games like "Dahua Westward Journey," "Onmyoji," and "Identity V" maintained strong growth due to new version activities [1] - Internationally, NetEase's games performed well, with "Destiny: Stars" topping the iOS download charts in the US and Canada, and "Nirvana in Fire" mobile achieving high rankings in Japan and Malaysia [1] AI and Innovation - NetEase disclosed advancements in AI technology applications across the gaming production process, enhancing efficiency significantly [2] - The company has established over 1,000 new production pipelines, improving scene design efficiency by 70% and animation production efficiency by 30% [2] - AI code generation tools have increased development efficiency by 50%, with code quality reaching expert-level standards [2] Leadership Perspective - The CEO of NetEase emphasized the company's robust operations, reflecting healthy growth in the domestic market and expanding global influence, driven by innovative capabilities and quality gaming experiences [3]

Core Points - Blizzard Entertainment is set to relaunch its major game product, StarCraft II, in the Chinese market, with a technical test starting on October 21 and a full return scheduled for October 28 [1] - The company has retained all account data from previous versions of StarCraft II, ensuring a seamless transition for players [1] - Blizzard is also focusing on building an esports ecosystem for the Chinese market, with plans to support community events and host a StarCraft II invitational tournament in Hangzhou in late November 2025 [1] Group 1 - Blizzard Entertainment's partnership with NetEase ended in January 2023, leading to the suspension of several games [2] - In April 2024, Blizzard announced that its games would return to the Chinese market under a new publishing agreement, including popular titles like World of Warcraft and Hearthstone [2] - The return of these games has faced initial challenges, such as server congestion due to high player demand, but issues have gradually improved over time [2] Group 2 - The relaunch of StarCraft II marks the completion of Blizzard's strategy to bring back all major game products to the Chinese market by 2024 [2] - Other titles, including Overwatch and Diablo III, have also successfully returned to the market this year [2]