Summary of Guomai Culture Conference Call Company Overview - Guomai Culture focuses on integrating high-quality IP with companies that lack operational expertise, employing a reverse topic selection strategy to enhance influence, exemplified by the success of the Chinese version of "Diary of a Wimpy Kid" selling over 1 million copies and the book "Beyond the Notes" related to Lin Junjie [2][5] Core Business Insights - The company operates as an internet-plus publishing entity, concentrating on best-selling books and new sales channels like short video e-commerce, maintaining steady growth in book publishing despite offline market challenges [2][6] - Operating performance, particularly gross margin, remains relatively stable, although net profit attributable to shareholders fluctuates due to offline impacts and investment losses [2][6] AI Technology Development - Guomai Culture is advancing AI proofreading technology, utilizing a fee-based model for publishers and localized deployment for projects like military websites, enhancing production efficiency and labor liberation [2][7][8] - The company has initiated commercial monetization in AI proofreading, showcasing its capabilities through partnerships with publishers and military projects [3][7] Animation Film IP Monetization - Animation film IP monetization is a key strategic direction, with upcoming releases like "Wang Wang Mountain" and "Three Kingdoms Starry Sky" expected to significantly boost profits [2][9] - The collaboration with Light Media for "Three Kingdoms Starry Sky," which has a 30% stake and is responsible for promotion, is anticipated to yield strong box office results, potentially exceeding 2 billion [2][11][14] Market Performance and Expectations - The 2025 summer film market has shown strong performance, with films like "Wang Wang Mountain" exceeding expectations, creating a favorable environment for the upcoming National Day release of "Three Kingdoms Starry Sky" [4][13] - The film's success is projected to contribute significantly to the company's profits, with expectations of a box office performance above 2 billion, supported by a strong promotional strategy and audience continuity [4][14] Additional Insights - The reverse topic selection model enhances the accuracy and stability of the company's selections, ensuring steady revenue and profit growth [4][5] - The company is also exploring AI applications in areas like AI comics and topic selection, indicating a commitment to expanding its AI capabilities [8]

Summary of Conference Call Records Industry Overview - The conference call discusses the **media and internet industry** in 2025, highlighting ongoing recovery and accelerated differentiation within the sector [1][2]. Key Points and Arguments Game Sector Performance - The **game sector** showed remarkable performance in the first half of 2025, with mobile game revenue growth nearing **20%**, driven by increased game license approvals and a new game cycle [1][2][3]. - **Huatuo** reported a **26%** year-on-year growth for its product **Kingsoft**, achieving nearly **$100 million** in revenue. Despite initial performance drag from the domestic version "Dream Kingdom," the company expects a profit of **27 billion RMB** in 2025 and **80-100 billion RMB** in 2026, indicating a two-year compound growth rate of **100%** [1][5]. - **Giant Network** plans to launch new games "Famous General Kill" and "Five Thousand Years" in Q4, with existing product "Supernatural" expected to generate **22-23 billion RMB** in revenue for the year, potentially reaching **35-40 billion RMB** next year [1][5]. Revenue and Orders - The company signed three orders in July and August totaling **4.5 billion RMB**, surpassing half of last year's total revenue, indicating significant progress in integrating **Legend Box** [1][7]. - The **open-world game** from **Perfect World** is anticipated to launch in Q1 2026, with a potential annual revenue of **50 billion RMB**, which could significantly boost next year's performance [1][9][10]. Policy and Market Dynamics - The increase in game license approvals has synchronized market demand and supply growth. The new game cycle began in late May or June, with expectations for acceleration in Q3 [4]. - The **21 policies** from the broadcasting authority are beneficial for platform and production sides, with **Mango Super Media** being a key beneficiary due to improved advertising performance [12]. Other Notable Companies - **Kain** and **Perfect World** are also recommended for long-term investment, with Kain's IP games "Tomb Raider" and "Douluo" expected to launch next year [6]. - **Xindong**'s upcoming domestic version of "Ys" is seen as a significant growth factor, with the company achieving unexpected growth due to increased game licenses and AI integration [11]. Advertising and AI Integration - **Kuaishou** is rapidly developing in the AI video sector, enhancing marketing efficiency and reducing costs, making it a recommended company [13]. - **Dianzi Media** achieved an **18%** growth in Q2, driven by effective integration and new initiatives, with future revenue expectations significantly raised [14]. - **Yidian Tianxia** reported over **30%** revenue growth in Q2, with programmatic advertising growing by **60%** and operating profit increasing by **95%** [15]. Film and Publishing Sectors - The **film industry** is performing well, with box office revenues exceeding **400 billion RMB** this year, indicating a strong recovery [16]. - The **publishing sector** is seeing stable growth, particularly in IP-based publications, with companies like **Guomai Culture** and **Rongxin Culture** showing significant potential [17]. Conclusion - The media and internet industry is experiencing a robust recovery, particularly in the gaming sector, with several companies poised for significant growth driven by new product launches and favorable policies. Investors are encouraged to monitor key players and emerging opportunities within this dynamic landscape.

Core Insights - The summer box office for 2023 reached 11.97 billion, which is on par with 2024 but significantly lower than 20.3 billion in 2023, marking one of the weakest summers in the past decade [1] - Despite the release of eight new films rated above 8 on Douban since June, the audience turnout remained low, indicating a shift in content consumption habits and societal emotions [2][3] Audience Demographics - The primary audience for this summer's films was aged 25 to 34, with the 90s generation being the main viewers, while the proportion of college students and teenagers was less than 20% [4] - Compared to 2019, the main viewing demographic has aged by about five years, with a notable decline in the under-20 audience, which previously accounted for over 10% [4][5] Long-term Trends - The decline in young viewers is not sudden; even in 2023, there was a noticeable drop in the proportion of teenagers and college students, while the 25 to 34 age group increased [6] - The trend of young audiences abandoning cinemas is a long-term issue, influenced by both internal industry problems and external factors such as the rise of online content [7][8] Industry Challenges - The film industry experienced rapid growth from 2014 to 2019, but post-2020, the pandemic severely impacted audience habits and film supply, leading to a perception of higher risks in cinema attendance [8][9] - The high cost of tickets and a lack of appealing films have made cinema less attractive, especially for younger audiences who have developed alternative entertainment habits [9][10] Emotional Connection in Film - Recent successful films have resonated with widespread emotions, addressing societal issues and tapping into national pride, which has become crucial for box office success [13][14] - Films that generate significant online discussion and social engagement tend to perform better, as they become a form of social currency [16][17] Future Directions - The film industry must understand the evolving expectations of audiences and create content that resonates with their emotions and experiences [20][21] - A shift towards creating films that connect with ordinary people's sentiments is essential for future success, moving away from solely targeting niche audiences [22]