周庄/文 优酷盈利背后是，该公司找到了自己在文娱市场的系统性打法。 自制生态 在最新财季，优酷在内容方面表现强劲。 云合数据报告显示，凭借《藏海传》《以法之名》两部剧集，优酷在暑期档摘得全网累计有效播放榜单TOP2席位，另有《凡人修仙传》《七根心简》等 多部剧集跻身前列，实现强势反弹。 其中，《藏海传》以超过40%的市占率成为今年以来长剧市场的头部爆款作品；由优酷出品的《灼灼韶华》位列历年央视八套CVB（中国视听大数据）收 视率冠军。 背后是，在2023年，优酷提出精品内容战略，通过提高自制比重，稳定产出有差异化的独播内容。QuestMobile数据显示，今年1-7月优酷独播剧占比达 87.5%，位列行业首位。 事实上，提高自制比重的实质是，优酷正在前所未有地深入行业。 优酷在市场波动中实现盈利。 11月25日晚，在2026财年第二财季业绩电话会上，阿里巴巴集团首席财务官徐宏表示，虎鲸文娱集团已实现连续三季度盈利。据了解，虎鲸文娱持续盈利 主要由优酷经营效率提升实现盈利所带动，优酷内容精品化战略取得阶段性成效，平台进入健康发展轨道。 事实上，这一成绩是难得的。行业巨头普遍业绩下滑，乃至亏损。 近乎同期，优酷推 ...

Group 1 - The Shanghai Dramatic Arts Center's stage play "The Secret of the Qingming River" attracted a large audience during the National Day and Mid-Autumn Festival holiday, with tickets sold out two weeks in advance [1] - The "One-Day Store Manager" event at "Bu Lei's Bread" led to a 200% increase in daily revenue for the store [1] - The immersive garden music drama "Ye Xi Sheng" achieved an average attendance rate of over 90% during the holiday, with 14 performances held at the historic Shanchuan Guild Hall [1] Group 2 - The sixth annual Suspense Drama Exhibition Week at Shangsheng New Site featured four British suspense plays, with a total of 25 performances and attracted 5,000 to 6,000 visitors daily [2] - The 9th "Jin Yulan" Shanghai International Puppet Arts Week included over 50 international puppet performances and reached approximately 50,000 attendees [2] - The Shanghai Peking Opera House reported a total box office revenue exceeding 700,000 yuan from performances during the holiday, focusing on new adaptations [2] Group 3 - The Shanghai Peking Opera House is preparing for the revival of the mythological Peking opera "Pan Si Dong," set to premiere at the end of the year [3] - The Shanghai Yue Opera House launched a themed film exhibition celebrating its 70th anniversary, showcasing 10 outstanding films [3]

Core Viewpoint - The article discusses the evolving landscape of Chinese drama series, particularly focusing on the performance and influence of leading actresses like Liu Shishi, and how their roles and the production dynamics affect the overall reception of the shows [1][3][24]. Group 1: Performance and Role Dynamics - Liu Shishi's portrayal in "Huai Shui Zhu Ting" showcases a blend of various acting styles, reflecting a multi-faceted performance that combines elements from different popular characters [8][10]. - The article critiques the trend of leading actresses having excessive control over their roles, which can lead to a disconnect with the audience and a decline in the quality of the production [5][23]. - The concept of "Tian Xuan Gu Ren" (heavenly chosen ancient person) is discussed, highlighting how the perception of actresses has shifted from their acting skills to their physical presence and demeanor [14][16]. Group 2: Audience Reception and Critique - The audience's mixed reactions to "Huai Shui Zhu Ting" indicate that while there is a viewership, the critical reception has been less favorable, drawing comparisons to previous works like "Ru Yi Chuan" [3][24]. - The article suggests that the overemphasis on aesthetics and personal interpretation by actresses can detract from the narrative and character development, leading to a lack of resonance with viewers [18][23]. - The production's failure to connect with the audience is attributed to a lack of respect for professional input and an over-reliance on star power, which can result in a superficial portrayal of characters [24][25].

Core Viewpoint - The short drama "Afternoon Rose," starring 59-year-old Li Ruotong, has gained significant attention by outperforming many traditional TV dramas in viewership ratings, highlighting a growing trend in the short drama industry [1][2]. Group 1: Overview of "Afternoon Rose" - "Afternoon Rose" focuses on the theme of middle-aged women returning to the workplace, depicting the protagonist's journey of overcoming challenges to realize her self-worth [2]. - The drama consists of 16 episodes, each lasting less than 4 minutes, and airs two episodes daily [1]. - During its broadcast, "Afternoon Rose" surpassed the viewership ratings of several long-running dramas, including "Datang Rongyao" and "Jiuchongzi" [2]. Group 2: Industry Trends - The short drama sector is experiencing rapid growth, with notable stars like Liu Xiaoqing and Shu Chang also entering this space [12][15]. - The market size for micro-short dramas in China reached 50.5 billion yuan in 2024, surpassing the box office revenue of films for the first time [18]. - Major video platforms like Tencent Video and iQIYI are shifting their budgets to invest 10%-20% in short drama development, indicating a strategic pivot towards this format [16][17]. Group 3: Regulatory Environment - Recent regulatory measures have been implemented to address concerns over inappropriate content in micro-short dramas, with platforms like WeChat and Douyin taking action against non-compliant works [20]. - The National Radio and Television Administration has issued guidelines emphasizing that micro-short dramas should be relatable and grounded in reality, discouraging excessive sensationalism [21][22].