Core Insights - The long video platform market for 2026 is set to feature a diverse array of major dramas, with platforms like iQIYI and Tencent Video heavily investing in high-quality productions [1][2] - There is a notable increase in the proportion of historical and realistic dramas, as evidenced by the upcoming releases such as "Tai Ping Nian" and "Xiao Cheng Da Shi" [2][4] Group 1: Major Upcoming Dramas - "Tai Ping Nian," a historical drama produced by Huace Film & TV, will be available on multiple platforms including CCTV-1, iQIYI, Tencent Video, and Mango TV [2][4] - "Xiao Cheng Da Shi," another key project, will be streamed on Tencent Video and features a star-studded cast including Zhao Liying and Huang Xiaoming, adapted from award-winning literature [4][6] Group 2: Notable Cast and Production Teams - "Tai Ping Nian" boasts a strong cast including Bai Yu, Zhou Yutong, and Zhu Yawen, along with a renowned production team led by director Yang Lei [4] - "Xiao Cheng Da Shi" is directed by Sun Hao, known for "Qing Yu Nian," and features a high-profile creative team [4][6] Group 3: Genre Diversity - The market will continue to see a mix of genres, including ancient costume dramas, contemporary romance, and suspense, with titles like "Xiao Yao" and "Yu Ming Cha Gu" generating interest [9][11] - Upcoming suspense dramas such as "Fan Zui 2" and "Ren Zhi Chu" are also expected to compete for viewer attention [13] Group 4: Industry Trends - The trend of investing in high-quality, content-rich dramas reflects the competitive landscape among major platforms, indicating a push for more substantial storytelling [1][15] - The anticipation for 2026's drama lineup suggests a strategic focus on attracting audiences with diverse interests and high production values [15]

当观众还在争论古装偶像剧是否已陷入套路化，《玉茗茶骨》选择在熟悉的配方里加了一味新料——不 是更甜的爱情，也不是更虐的身世，而是一套由AI生成的30集漫剧。 骨》海报 《玉茗茶 而荣善宝，这位表面只关心茶园产业的荣家大小姐，早已不动声色地将这位"闯入者"纳入自己的棋局。 茶园风波、家族内斗、商路暗战……危机接踵而至。在整顿茶业、开拓新局的路上，陆江来的机敏果决 与荣善宝的深谋远虑逐渐形成互补。但疑问也随之而来：陆江来破碎的记忆背后究竟隐藏着何等真相？ 荣善宝收留他，真是出于心善，还是另有所图？一场在茶香与杀机中交织的智斗与守护，就此展开。 荣善宝（娜扎 饰） 从人设到叙事框架，《玉茗茶骨》延续了欢娱影视近年来的一贯路径：强人设、高概念、女性非恋爱 脑、男性去霸总化。此前《延禧攻略》《墨雨云间》等剧已验证过此类模式的市场接受度。而本剧进一 步叠加"茶文化+悬疑"的元素，试图在视觉美学与剧情密度上寻找平衡。 这部由欢娱影视出品、芒果TV联合出品的古装爱情悬疑剧，主线故事并不陌生：年轻状元郎陆江来 （侯明昊 饰）赴任淳宁知县，文武兼备、屡破奇案，却因卷入一桩复杂的杀妻旧案，从官场新星坠入 绝境。濒死之际，他被茶王荣 ...

2025年影视市场的收官钟声渐近，古装剧赛道迎来最后一场重头戏——爱优腾芒四大平台齐齐亮出压箱底阵容，新一轮古装剧"同台打擂"拉开帷幕。优酷 携权谋悬疑题材《长安二十四计》重磅入局，爱奇艺以仙侠巨制《逍遥》抢占赛道，腾讯视频押注轻喜修仙IP《勿扰飞升》，芒果TV则凭古风言情《玉 茗茶骨》差异化破局。 这四部被网友戏称为"古装四宝"的压轴之作，不仅是平台全年古装布局的收官冲刺，更承载着冲刺年度榜单、收割年末流量的关键使命。 2025年的古装剧市场可谓硝烟弥漫，四大平台在不同档期进行了多轮比拼，诞生多部现象级作品：年初《国色芳华》稳立女频口碑，《大奉打更人》点燃 男频热度，为古装赛道开年破局。暑期档《藏海传》凭权谋质感、《朝雪录》以女仵作探案双剧领跑。秋冬冷档，《唐朝诡事录之长安》以"历史+志怪 +悬疑"成功打破续集魔咒，刷新了古装探案剧天花板。 如今，年底"古装四宝"陆续上架，能否为2025古装大年画上一个圆满的句号？市场已经从多重维度展开预测——IP本身的国民度与改编潜力、主创团队的 过往口碑与制作功底、主演的流量号召力与路人盘、题材类型的差异化优势，前期宣发积累的粉丝关注度与舆论声量，都成为衡量其能否突围的 ...

Core Insights - The short drama industry is at a pivotal intersection of online literature, short videos, and traditional film and television, making it a hot topic for 2025 [1] - The leading player, Hongguo Short Drama, is under scrutiny for its potential shift to a revenue-sharing model with actors, which may impact actor compensation and the overall industry landscape [2][3] Industry Dynamics - The introduction of a revenue-sharing model by Hongguo aims to control rising actor salaries and prevent a repeat of the "sky-high salaries" seen in traditional entertainment [2] - Short drama actors are increasingly being recognized as valuable assets, leading to competition among various production companies and traditional entertainment firms to secure talent [3][5] - Companies like Tinghua Island and Xinglian Wuxian are establishing robust talent management operations, successfully signing popular actors to enhance their production capabilities [4][5] Talent Acquisition Strategies - Short drama companies are signing actors not only to expand their business but also to maintain competitive pricing and scheduling advantages [5] - The trend of signing actors is expected to continue, with companies aiming to create a closed-loop system where their own talent stars in self-produced short dramas [6] Platform Competition - Various platforms, including Hongguo, Tencent Video, and iQIYI, are competing for short drama actors, viewing them as essential for driving viewership and engagement [8][9] - Hongguo has launched multiple initiatives to attract actors and enhance its content offerings, while Tencent Video is integrating short drama actors into its broader platform ecosystem [10][11] Market Trends - The rise of short drama actors is prompting traditional media and brands to engage with them in ways similar to established stars, including endorsements and live events [15] - The increasing visibility of short drama actors in mainstream media and their participation in variety shows indicates a shift towards greater recognition and integration within the entertainment industry [15][17] Future Outlook - The short drama industry is expected to continue evolving, with a focus on professionalizing talent management and production processes, potentially leading to a more structured environment for actors [19] - While the current wave of short drama stars may face challenges, the overall trend towards star-making in this sector is likely to persist, albeit with a more refined approach to talent development [19]

3月4日，中国电视剧制作产业协会青年工作委员会（下文简称"青工委"）发布"关于微短剧劣迹演员的 风险提示"。 文件提到，近日微短剧演员何某某的负面舆情，引发大众广泛议论，造成不良社会影响。就此，青工委 作出几点风险提示： 1.抵制劣迹演员。片方应坚决抵制有违法犯罪行为、严重失德失范行为的劣迹艺人。 2.加强演员背调，片方在演员选用前，应进行必要的背调，对存在风险的演员谨慎合作。 3.进行投诉反映。对于违法违规、失德失范的演员，在掌握确凿证据后，可向青工委投诉反映，青工委 核实后将对外披露并做风险预警。 青工委还指出，微短剧演员要以"何某某"为鉴，努力提升法律意识、道德素养和业务水平，树立正确的 价值观和艺术观，自觉抵制不良风气，努力成为德艺双馨的文艺工作者。 据悉，青工委此次文件中提及的"何某某"，正是短剧圈的人气男演员何健麒 。 何健麒，1995年出生于广东肇庆，曾从事高铁售票员工作，后进入演艺圈。2023年，在竖屏短剧《当 替身我月薪百万》中饰演专一深情的霸总江卓，引发关注，后主演《繁花如梦》《三嫁魔君》《深情诱 引之黎明恋歌》等短剧，凭借霸总类角色和痞帅特质收获高人气。2024年8月，获得首届全国微短剧 ...