Core Insights - The stage adaptation of "Spirited Away" concluded its run in Shanghai, showcasing the strong market appeal of classic IPs with over 78,000 attendees across 42 sold-out performances [1] - A significant portion of the audience, 50%, traveled from outside Shanghai, including nearly 2,000 international ticket buyers, indicating a broad cultural interest [1] - The event successfully attracted new members to the cultural venue, with 75% of new registrations coming from the performance [1] Audience Engagement - The performance generated a vibrant atmosphere, with many attendees dressing in themed costumes, reflecting the deep connection fans have with the story [1] - Interactive experiences were provided at the venue, including dining options and merchandise from Studio Ghibli, enhancing the overall audience experience [1] Collaborative Offerings - A popular "One Day Spirited Away" ticket and hotel package was launched in collaboration with a local hotel, quickly selling out and providing a comprehensive cultural experience [2] Cast Experience - The cast members took the opportunity to explore Shanghai, sharing their experiences on social media, which helped to engage local audiences further [3] - The cultural venue has a lineup of upcoming performances, including "Swan Lake" and various musical events, indicating a continued focus on diverse cultural offerings [3] Ticket Sales and Promotions - The "Enjoy Shanghai" cultural consumption voucher initiative saw significant early engagement, with 937 users purchasing over 1,300 tickets, generating ticket sales exceeding 810,000 yuan [3]

Core Insights - Shanghai Cultural Square will host a series of major performances by the end of 2025, featuring renowned musicals and concerts, including "Mozart!" and "Elizabeth" [1] Group 1: German Musicals - The cultural square has established a solid audience base for German musicals since introducing "Elizabeth" and "Mozart!" in 2014 [2] - "Mozart!" is based on the biography of Austrian composer Wolfgang Amadeus Mozart and was produced by the Vienna United Theater, previously performed 40 times in 2016 [2] - "Elizabeth," which tells the tragic story of Empress Elisabeth of Austria, has attracted over 12 million viewers globally and has been performed over 9,000 times across 14 countries [2] Group 2: French Musicals - The classic French musicals "Romeo and Juliet" and "Notre Dame de Paris" will return to Shanghai Cultural Square [3] - "Romeo and Juliet" celebrated its 20th anniversary in 2023, with 13 sold-out performances, and has been recognized as one of the greatest pop musicals of the 21st century [3] - "Notre Dame de Paris" will make its sixth appearance at the cultural square, having sold out 18 performances last September and reaching its 100th performance in January [3] Group 3: Other Performances - The Italian children's choir, Antoniano Choir, will return for a New Year concert in 2026, featuring award-winning songs and beloved classics [4] - The 30th anniversary edition of the Irish dance show "Riverdance" will also be performed, which has been seen by over 300 million people worldwide since its debut in 1995 [4]