来源：环球 法国 BFM 电视台 2 月 1 日报道，原题：粉丝们如痴如醉，法语音乐剧在中国焕发第二次生命 冬季的一个 晚上，在上海文化广场，音乐剧《罗密欧与朱丽叶》刚落幕，已有不少粉丝等在后台更衣室外，想拿到 演员们的签名。法语音乐剧在中国大受欢迎，这里已进行多场演出。除了《罗密欧与朱丽叶》，《巴黎 圣母院》《摇滚莫扎特》《莫里哀》《摇滚红与黑》《唐璜》等多部法语音乐剧，在中国都获得成功。 根据雨果原著改编的音乐剧《巴黎圣母院》自2002年在中国首演以来已多次来华。制作人尼古拉·塔拉 尔回忆道："最初我们像先驱和冒险家。"20多年后，成功仍在延续：《巴黎圣母院》于1月29日至2月15 日在上海再次上演，《罗密欧与朱丽叶》《摇滚莫扎特》《莫里哀》不久前也赴华巡演。法语音乐剧为 何在中国受到欢迎？"这是多年来我一直被问到的问题。"《巴黎圣母院》主唱丹尼尔·拉伏瓦感慨中国 粉丝的热情，"甚至有粉丝每晚都来"。 从北京到深圳再到上海，每场法语音乐剧上演时，剧场里座位都几乎坐满。"有人告诉我，一些中国观 众为了能理解《巴黎圣母院》而去学习法语"，拉伏瓦很惊讶中国观众的热情，他们甚至不需要字幕， 就能像法国观众那样合唱 ...

Core Insights - Shanghai Cultural Plaza achieved a record high average ticket sales rate of 89% with 280 performances of 45 productions in 2025, alongside 572 public welfare events attracting 42,000 participants [1] - The venue focuses on musical theater as a core engine, utilizing international introductions, original incubation, industry construction, and public welfare empowerment to create a cultural hub for the city [1] Group 1: Performance and Audience Engagement - The "Sound BANG" performance season emphasized the influence of the performing arts, with 80% of performances being musicals and stage plays, featuring multilingual works that foster international artistic exchange [2] - The French work "Molière" achieved a high repurchase rate of 40%, while the Broadway original "Charlie and the Chocolate Factory" made its debut in China, providing a family-friendly experience [2] - The return of "Romeo and Juliet" saw a sold-out performance and celebrated its 1 millionth audience member during the "Year-End Grand Performance" brand event [2] Group 2: Original Works and International Outreach - Shanghai Cultural Plaza promotes the full-chain development of Chinese musicals through festival platforms and self-production, with the "Shanghai International Musical Festival" recognized as a top cultural brand case [3] - The "Original Chinese Musical Exhibition Season" showcased 62 original productions with a 95% ticket sales rate for four Shanghai premieres in 2025 [3] - International outputs from incubated works include "Baoyu" and "Kung Fu" being invited to perform in South Korea and Germany, respectively, marking a shift from practical to theoretical construction in the incubation system [3] Group 3: Community Engagement and Cultural Expansion - Shanghai Cultural Plaza has 770,000 members, with 56% aged 16-30, and has expanded student membership to include middle school students, providing over 40,000 public welfare tickets [5] - The "Drama Art Hall" conducted 470 activities, engaging 37,000 participants offline and over 160,000 viewers online, while the SCS Musical Theater Choir brought together 81 enthusiasts from various backgrounds [5] - The venue's innovative "content + scene" model has led to the popularity of merchandise and themed dining experiences, enhancing audience engagement and cultural integration [6] Group 4: Future Vision and Cultural Integration - The management aims to position the venue not just as a performance space but as a vibrant artistic community, integrating culture with daily life through partnerships with various sectors [6] - The focus will remain on deepening the core of musical theater, providing quality content and services to contribute to Shanghai's development as a leading performing arts city in Asia [6]

Core Viewpoint - The fifth Guangdong-Hong Kong-Macao Greater Bay Area Cultural Arts Festival will take place from September 16 to October 16, featuring over 100 performances, 18 art exhibitions, and 150 public welfare performances across 11 cities, aiming to create a cultural feast for the public [1][2][8] Group 1: Event Overview - The festival includes five main sections: "Art Gathering in the Bay Area," "Art Harmony," "Artistic Coexistence," "Artistic Life," and "Artistic Exchange," showcasing a diverse range of performances and exhibitions [1][2] - A total of 35 selected performances will be featured, including 10 international productions, 17 domestic productions, and 8 provincial productions, covering various art forms such as opera, dance, drama, and concerts [2][3] Group 2: Featured Productions - International highlights include productions like the Russian Vakhtangov Theatre's "Eugene Onegin" and the Greek National Opera's "La Traviata," while domestic productions feature acclaimed works such as "Four Generations Under One Roof" and "Confucius" [3][4] - The opening performance, a themed symphonic concert titled "Bay Area Chapters," will be conducted by Huang Yi, showcasing selected original symphonic works from Guangdong [3] Group 3: Academic and Trade Initiatives - The festival will host high-profile art lectures and an international performing arts trade fair, aiming to enhance the quality of performing arts in the Bay Area [5][6] - The trade fair will feature nearly 300 performing arts institutions from 20 countries and regions, promoting international collaboration and cultural exchange [7] Group 4: Community Engagement and Accessibility - The festival emphasizes public welfare, offering significant ticket discounts and free tickets for specific groups, with some performances having over 50% of tickets priced at 30 yuan [8] - Activities such as outdoor performances and a writing contest titled "Art Lights Up Life" will encourage community participation and engagement [9]

Core Insights - The stage adaptation of "Spirited Away" concluded its run in Shanghai, showcasing the strong market appeal of classic IPs with over 78,000 attendees across 42 sold-out performances [1] - A significant portion of the audience, 50%, traveled from outside Shanghai, including nearly 2,000 international ticket buyers, indicating a broad cultural interest [1] - The event successfully attracted new members to the cultural venue, with 75% of new registrations coming from the performance [1] Audience Engagement - The performance generated a vibrant atmosphere, with many attendees dressing in themed costumes, reflecting the deep connection fans have with the story [1] - Interactive experiences were provided at the venue, including dining options and merchandise from Studio Ghibli, enhancing the overall audience experience [1] Collaborative Offerings - A popular "One Day Spirited Away" ticket and hotel package was launched in collaboration with a local hotel, quickly selling out and providing a comprehensive cultural experience [2] Cast Experience - The cast members took the opportunity to explore Shanghai, sharing their experiences on social media, which helped to engage local audiences further [3] - The cultural venue has a lineup of upcoming performances, including "Swan Lake" and various musical events, indicating a continued focus on diverse cultural offerings [3] Ticket Sales and Promotions - The "Enjoy Shanghai" cultural consumption voucher initiative saw significant early engagement, with 937 users purchasing over 1,300 tickets, generating ticket sales exceeding 810,000 yuan [3]