Core Viewpoint - The article discusses the innovative approach of Zhongtai Asset Management in creating the educational video series "Hang Hang You Shuo Dao," which focuses on in-depth industry knowledge and investment insights, distinguishing itself from traditional investment education content [2][3]. Group 1: Video Series Overview - "Hang Hang You Shuo Dao" has gained significant traction on Douyin, with individual episodes receiving tens of thousands to hundreds of thousands of views, and the series has accumulated over 2 million views since its launch in August of the previous year [2][3]. - The series was awarded the "2025 Public Welfare Investment Education Case Jun Ding Award" at the 2025 China Securities Asset Management Jun Ding Awards [2]. Group 2: Educational Approach - Zhongtai Asset Management aims to address the gap in educational content suitable for ordinary investors, as most existing reports cater to professional investors [3]. - The production of industry educational videos is challenging due to the complexity and diversity of industries, requiring a tailored approach to effectively present content [3][4]. Group 3: Content Quality and Audience Engagement - The company emphasizes the importance of high-quality content over quantity, often revising scripts multiple times to ensure the material meets expectations [14][15]. - Feedback from viewers indicates a strong interest in professional long-form content, with many expressing appreciation for the depth and quality of the videos [9][11]. Group 4: Industry Recognition and Future Directions - The series has been recognized by Douyin's "Selected Content," which provides significant traffic support, enhancing the visibility of the videos [8][12]. - Zhongtai Asset Management remains committed to producing independent and professional content, focusing on enhancing investors' understanding of industry dynamics without a sales agenda [15].

Core Viewpoint - The video series "行行有说道" produced by 中泰资管 focuses on in-depth investment education, emphasizing industry knowledge and business models, and has gained significant traction on platforms like Douyin with over 2 million views since its launch [1][2][6]. Group 1: Content and Approach - "行行有说道" differs from traditional investment education by providing over 10 minutes of content per episode, analyzing specific industries or sectors through a business lens [1][3]. - The series has been recognized with the "2025公益投教案例君鼎奖" at the 2025 China Securities Asset Management Awards, highlighting its innovative approach to investment education [2]. - 中泰资管 aims to enhance investor understanding by producing industry-specific educational videos, addressing the gap in accessible content for ordinary investors [3][4]. Group 2: Challenges and Solutions - Creating industry-focused educational videos presents challenges, including the need for detailed content that varies significantly across different sectors [3][4]. - The research team at 中泰资管 plays a crucial role in content creation, ensuring that videos are tailored to industry characteristics and presented effectively [3][4]. Group 3: Audience Engagement and Feedback - The series has received positive feedback from viewers, indicating a strong demand for professional and engaging content in the investment education space [8][10]. - Viewer engagement includes constructive feedback and suggestions for improvement, demonstrating a high level of interest in the content [10]. Group 4: Content Quality and Strategy - 中泰资管 prioritizes content quality over quantity, often revising scripts multiple times to ensure high standards [11][12]. - The company has chosen to invest resources in content creation rather than paid promotions, focusing on delivering valuable insights to investors [12].

Core Viewpoint - The video series "行行有说道" produced by 中泰资管 focuses on professional investment knowledge, aiming to enhance investors' understanding of various industries through in-depth analysis and industry insights [2][3]. Summary by Sections Video Content and Approach - "行行有说道" is distinct from traditional investment education content, as it emphasizes the investment itself, featuring videos longer than 10 minutes that dissect industry development and business models [2]. - Since its launch in August last year, the series has released over ten videos, accumulating over 2 million views across platforms [2]. - The series received the "2025公益投教案例君鼎奖" at the 2025 China Securities Asset Management Jun Ding Award, highlighting its impact in the investment education space [2]. Target Audience and Educational Goals - The initiative addresses the gap in accessible industry knowledge for ordinary investors, who often find professional reports tailored for institutional investors [3]. - The goal is to elevate investors' cognitive abilities and decision-making through industry-specific educational videos [3][4]. Challenges and Support - Creating industry-focused educational videos poses challenges, including the need for detailed content that varies significantly across different sectors [3]. - The research team at 中泰资管 plays a crucial role in content creation, ensuring that videos are tailored to industry characteristics [3]. Professional Content Recognition - The rise of short videos in 2024 has led many fund companies to explore this medium, but 中泰资管 aims to produce high-quality, professional content that stands the test of time [5]. - The series has gained unexpected recognition, with videos being featured in "抖音精选," leading to significant increases in viewership [5][6]. User Engagement and Feedback - Feedback from viewers indicates a strong interest in professional content, with many expressing appreciation for the depth and quality of the videos [8][10]. - The series has also received constructive suggestions from viewers, demonstrating a community engaged in the learning process [10]. Commitment to Quality - 中泰资管 prioritizes content quality over quantity, often revising scripts multiple times to ensure high standards [12]. - The company believes that providing valuable content is essential for retaining viewer attention and trust [12]. Future Directions - The company remains committed to enhancing investor cognition without the influence of sales perspectives, focusing on factual analysis and industry insights [13]. - Upcoming features from platforms like 抖音, such as AI tools for content consumption, align with 中泰资管's mission to facilitate knowledge acquisition for investors [13].