Core Viewpoint - The video series "行行有说道" produced by 中泰资管 focuses on in-depth investment education, emphasizing industry knowledge and business models, and has gained significant traction on platforms like Douyin with over 2 million views since its launch [1][2][6]. Group 1: Content and Approach - "行行有说道" differs from traditional investment education by providing over 10 minutes of content per episode, analyzing specific industries or sectors through a business lens [1][3]. - The series has been recognized with the "2025公益投教案例君鼎奖" at the 2025 China Securities Asset Management Awards, highlighting its innovative approach to investment education [2]. - 中泰资管 aims to enhance investor understanding by producing industry-specific educational videos, addressing the gap in accessible content for ordinary investors [3][4]. Group 2: Challenges and Solutions - Creating industry-focused educational videos presents challenges, including the need for detailed content that varies significantly across different sectors [3][4]. - The research team at 中泰资管 plays a crucial role in content creation, ensuring that videos are tailored to industry characteristics and presented effectively [3][4]. Group 3: Audience Engagement and Feedback - The series has received positive feedback from viewers, indicating a strong demand for professional and engaging content in the investment education space [8][10]. - Viewer engagement includes constructive feedback and suggestions for improvement, demonstrating a high level of interest in the content [10]. Group 4: Content Quality and Strategy - 中泰资管 prioritizes content quality over quantity, often revising scripts multiple times to ensure high standards [11][12]. - The company has chosen to invest resources in content creation rather than paid promotions, focusing on delivering valuable insights to investors [12].

Core Viewpoint - The event "Investment Education New Vision: Guangdong Investment, Guangdong Strategy" was held to promote the development of investment education in the Guangdong securities and futures industry, showcasing the achievements of the first micro-video competition [7][8]. Group 1: Event Overview - The event was organized by the Guangdong Securities and Futures Industry Association in collaboration with Southern Metropolis Daily and Bay Finance Society, gathering over a hundred representatives from financial institutions and media [7]. - The event aimed to explore new directions for high-quality development in investment education [7][8]. Group 2: Key Highlights - The first micro-video competition received nearly a hundred high-quality entries, with 19 outstanding works selected for awards, including the first prize winner "Old Wu's Investment Journey" [10][11]. - The event featured experience-sharing sessions from award-winning institutions, focusing on practical insights into creating investment education micro-videos [11][12]. Group 3: Innovative Approaches - Institutions shared innovative paths to address traditional investment education challenges, emphasizing audience-centric content creation [11][12]. - The use of storytelling and relatable characters was highlighted as a method to enhance engagement and understanding among investors [12][13]. Group 4: AI and Technology in Investment Education - The integration of AI in content creation was discussed, with emphasis on its potential to enhance efficiency and creativity in producing investment education materials [16][17]. - Practical guidelines for using AI in video production were shared, focusing on the importance of compliance and content accuracy [17]. Group 5: Market Trends and Investor Education - The event addressed recent market trends and the emergence of new scams, such as "AI stock gods," emphasizing the need for enhanced risk awareness among investors [20][21]. - Discussions included the importance of educating investors about financial products like ETFs to prevent misunderstandings and promote informed decision-making [21][22].

Core Insights - The article discusses the launch of a new educational micro-drama series titled "股东来了" aimed at preventing illegal securities activities, which has gained significant traction with over 12 million views within a day of its release [1][5]. Group 1: Overview of the Micro-Drama Series - "股东来了" is a collaborative project between 第一财经 and 中证中小投资者服务中心, designed to educate investors about various illegal securities activities through storytelling [1][5]. - The series consists of 10 episodes, each approximately 10 minutes long, focusing on different types of investment scams while maintaining a cohesive narrative throughout [9]. Group 2: Content and Themes - The micro-drama features a protagonist, a journalist named 孙奇奇, who investigates various illegal securities activities, including stock market manipulation, illegal stock recommendations, and fraudulent investment schemes [4][5]. - The series incorporates modern storytelling techniques such as sci-fi, detective, and suspense elements to make the educational content more engaging and accessible to a younger audience [5][7]. Group 3: Production and Technology - The production team utilized AI technology extensively, including AI-generated scenes and character animations, which helped reduce filming time and costs while enhancing the overall production quality [6][7]. - The series is part of a broader initiative to leverage new media formats for financial education, addressing the challenges of traditional educational methods in attracting and retaining audience interest [7]. Group 4: Broadcast and Accessibility - "股东来了" is available on multiple platforms, including social media and streaming services, ensuring wide accessibility for viewers [9]. - The accompanying educational program "秒懂金融" will air weekly, featuring discussions with experts to further analyze the themes presented in each episode and provide deeper insights into preventing investment fraud [9].

Core Viewpoint - The article discusses the launch of a micro-drama series titled "Shareholders Are Coming," aimed at educating investors about illegal securities activities through engaging storytelling and modern media techniques [3][9]. Summary by Sections Overview of the Micro-Drama - "Shareholders Are Coming" is a collaborative project between Yicai Media and the China Securities Investor Services Center, designed to raise awareness about illegal securities activities [3][9]. - The series features a protagonist, Sun Qiqi, who investigates various illegal securities activities, utilizing a magical pair of glasses that compels interviewees to tell the truth [6][9]. Content and Themes - The micro-drama presents ten typical illegal securities activities, including stock market manipulation, illegal stock recommendations, and fraudulent investment schemes [6][9]. - Each episode, approximately 10 minutes long, focuses on a specific type of investment scam while maintaining a cohesive narrative throughout the series [18]. Educational Approach - The series employs storytelling techniques from genres like sci-fi, detective, and suspense to make financial education more accessible and engaging for younger audiences [9][14]. - The program aims to transform complex investment knowledge into easily digestible content, addressing the challenges of traditional financial education methods [14][15]. Production and Technology - The production utilized AI technology extensively, including AI-generated scenes and characters, which helped reduce filming time and costs [12][13]. - The collaboration with various regulatory bodies provided real-life case studies to enhance the authenticity and relevance of the content [9][11]. Broadcast and Accessibility - The series will be available on multiple platforms, including Douyin, Bilibili, and various news apps, starting from October 12 [17][18]. - Weekly discussions featuring experts will accompany the episodes, providing deeper insights into the illegal activities depicted and offering practical advice for investors [18].