科普长视频、聚焦投资专业知识、密集的知识输出、资管机构出品……很难想象，集齐上述标签的投教科普视频栏目 《行行有说道》，单期内容会在抖音这个短视频平台上收获几万甚至几十万的播放，多期视频入选"抖音精选"。 不同于过去更为常见的基础知识普及等投教内容，《行行有说道》这档由中泰资管打造的视频栏目，聚焦的是投资本 身——单期视频10分钟以上，从一个行业或细分领域切入，通过拆解行业发展脉络与商业模式、梳理上下游产业链及 巨头的发展脉络，以生意的视角呈现行业图景。自去年8月推出以来，该系列栏目已经累计发布十几期视频，全网播 放量累计超200万。 此外，就在刚刚举行的2025年中国证券业资产管理君鼎奖评选中，该系列视频获评"2025年公益投教案例君鼎奖"。 基金公司以视频作为投教新赛道早已不是新闻，去年下半年，部分机构花式"卷"短剧的动作也曾引发行业内外的关注 和争议。但中泰资管选择了一条更契合自身定位的道路——回归专业内容，向深度化拓展，探索专业内容在视频平台 的新路径。 "投资是认知的变现，投教也是为了提升认知。以高质量发展为目标的基金行业，离不开认知不断提升的投资者，理 解产业逻辑和商业模式是能让大多数投资者赚到明 ...

Core Viewpoint - The event "Investment Education New Vision: Guangdong Investment, Guangdong Strategy" was held to promote the development of investment education in the Guangdong securities and futures industry, showcasing the achievements of the first micro-video competition [7][8]. Group 1: Event Overview - The event was organized by the Guangdong Securities and Futures Industry Association in collaboration with Southern Metropolis Daily and Bay Finance Society, gathering over a hundred representatives from financial institutions and media [7]. - The event aimed to explore new directions for high-quality development in investment education [7][8]. Group 2: Key Highlights - The first micro-video competition received nearly a hundred high-quality entries, with 19 outstanding works selected for awards, including the first prize winner "Old Wu's Investment Journey" [10][11]. - The event featured experience-sharing sessions from award-winning institutions, focusing on practical insights into creating investment education micro-videos [11][12]. Group 3: Innovative Approaches - Institutions shared innovative paths to address traditional investment education challenges, emphasizing audience-centric content creation [11][12]. - The use of storytelling and relatable characters was highlighted as a method to enhance engagement and understanding among investors [12][13]. Group 4: AI and Technology in Investment Education - The integration of AI in content creation was discussed, with emphasis on its potential to enhance efficiency and creativity in producing investment education materials [16][17]. - Practical guidelines for using AI in video production were shared, focusing on the importance of compliance and content accuracy [17]. Group 5: Market Trends and Investor Education - The event addressed recent market trends and the emergence of new scams, such as "AI stock gods," emphasizing the need for enhanced risk awareness among investors [20][21]. - Discussions included the importance of educating investors about financial products like ETFs to prevent misunderstandings and promote informed decision-making [21][22].

Core Insights - The article discusses the launch of a new educational micro-drama series titled "股东来了" aimed at preventing illegal securities activities, which has gained significant traction with over 12 million views within a day of its release [1][5]. Group 1: Overview of the Micro-Drama Series - "股东来了" is a collaborative project between 第一财经 and 中证中小投资者服务中心, designed to educate investors about various illegal securities activities through storytelling [1][5]. - The series consists of 10 episodes, each approximately 10 minutes long, focusing on different types of investment scams while maintaining a cohesive narrative throughout [9]. Group 2: Content and Themes - The micro-drama features a protagonist, a journalist named 孙奇奇, who investigates various illegal securities activities, including stock market manipulation, illegal stock recommendations, and fraudulent investment schemes [4][5]. - The series incorporates modern storytelling techniques such as sci-fi, detective, and suspense elements to make the educational content more engaging and accessible to a younger audience [5][7]. Group 3: Production and Technology - The production team utilized AI technology extensively, including AI-generated scenes and character animations, which helped reduce filming time and costs while enhancing the overall production quality [6][7]. - The series is part of a broader initiative to leverage new media formats for financial education, addressing the challenges of traditional educational methods in attracting and retaining audience interest [7]. Group 4: Broadcast and Accessibility - "股东来了" is available on multiple platforms, including social media and streaming services, ensuring wide accessibility for viewers [9]. - The accompanying educational program "秒懂金融" will air weekly, featuring discussions with experts to further analyze the themes presented in each episode and provide deeper insights into preventing investment fraud [9].

Core Viewpoint - The article discusses the launch of a micro-drama series titled "Shareholders Are Coming," aimed at educating investors about illegal securities activities through engaging storytelling and modern media techniques [3][9]. Summary by Sections Overview of the Micro-Drama - "Shareholders Are Coming" is a collaborative project between Yicai Media and the China Securities Investor Services Center, designed to raise awareness about illegal securities activities [3][9]. - The series features a protagonist, Sun Qiqi, who investigates various illegal securities activities, utilizing a magical pair of glasses that compels interviewees to tell the truth [6][9]. Content and Themes - The micro-drama presents ten typical illegal securities activities, including stock market manipulation, illegal stock recommendations, and fraudulent investment schemes [6][9]. - Each episode, approximately 10 minutes long, focuses on a specific type of investment scam while maintaining a cohesive narrative throughout the series [18]. Educational Approach - The series employs storytelling techniques from genres like sci-fi, detective, and suspense to make financial education more accessible and engaging for younger audiences [9][14]. - The program aims to transform complex investment knowledge into easily digestible content, addressing the challenges of traditional financial education methods [14][15]. Production and Technology - The production utilized AI technology extensively, including AI-generated scenes and characters, which helped reduce filming time and costs [12][13]. - The collaboration with various regulatory bodies provided real-life case studies to enhance the authenticity and relevance of the content [9][11]. Broadcast and Accessibility - The series will be available on multiple platforms, including Douyin, Bilibili, and various news apps, starting from October 12 [17][18]. - Weekly discussions featuring experts will accompany the episodes, providing deeper insights into the illegal activities depicted and offering practical advice for investors [18].