《Magic Rush: Heroes(魔法英雄)》
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60亿美元出售沐瞳尘埃落定,字节游戏“变小”
创业邦· 2026-03-20 11:23
以下文章来源于凤凰网科技 ,作者凤凰网科技 凤凰网科技 . 凤凰科技频道官方账号,带你直击真相。 来源丨 凤凰网科技 (ID: ifeng_tech ) 作者丨 王佩薇 编辑丨 董雨晴 3月20日,记者获悉,沐瞳科技的出售计划终于正式完成 , 买方为Savvy Games Group ,交易价 格超60亿美元 。字节跳动游戏业务负责人张云帆今日在内部发布内部信称: "最近公司和Savvy Games Group(简称"Savvy")签署了协议,双方将在未来一段时间内完成交 易。交易完成后,沐瞳将成为Savvy的全资子公司。与此同时,沐瞳的管理结构保持不变,沐瞳仍是 一家总部位于上海的公司。我本人也将继续担任沐瞳CEO,和管理团队一起继续带领公司向前发 展。" 此外,作者此前独家了解到,随着沐瞳科技完成出售,字节游戏业务也正考虑整体剥离,"成为向懂 车帝那样的全资子公司"。 去年11月,曾有消息称字节跳动重启了售卖沐瞳的计划,并在与沙特阿拉伯旗下的游戏巨头Savvy Games Group进行接触并展开谈判。 早在2023年11月字节对游戏业务大规模收缩时,就有消息曝出字节正在寻求以不低于50亿美元的价 格出售 ...
字节跳动 , 刚刚一笔赚140亿
3 6 Ke· 2026-02-15 07:56
Group 1 - The core point of the article is that ByteDance is in advanced negotiations to sell its gaming division, Shanghai Mutong Technology, to Saudi Savvy Games Group, with an estimated valuation of $6-7 billion (approximately 42-49 billion RMB) [2] - Mutong Technology is known for developing the popular mobile game "Mobile Legends: Bang Bang" (known as "决胜巅峰" in China), which was acquired by ByteDance for $4 billion five years ago, indicating a potential profit of over $2 billion (140 billion RMB) from this sale [2][3] - The sale reflects ByteDance's strategic shift away from heavy investment in gaming, as the company has been focusing more on AI and casual gaming since the second half of 2023 [6][10] Group 2 - Mutong Technology was founded in 2014 by former Tencent employees, who aimed to create a world-class gaming company and initially focused on overseas markets, avoiding the saturated domestic market [3][4] - The company gained significant traction with its first self-developed game, "Magic Rush: Heroes," which achieved a peak monthly revenue of 47 million RMB and established its presence in overseas markets [3] - The turning point for Mutong came in 2016 when it launched "Mobile Legends: Bang Bang," which became a phenomenon in Southeast Asia, leading to its recognition as a "national-level" mobile game in countries like Indonesia and the Philippines [4][5] Group 3 - The buyer, Savvy Games Group, is a subsidiary of the Saudi Public Investment Fund (PIF), which focuses on investments in the gaming and esports industry [5] - Despite the initial success of "Mobile Legends: Bang Bang," the game struggled to penetrate the Western markets, and Mutong has not launched another major hit since [6][7] - The current management team of Mutong will remain in place after the acquisition, and the company has over 2,000 employees with 86% of its revenue coming from "Mobile Legends: Bang Bang," which has surpassed 1.5 billion downloads globally [7]