Core Insights - The global Z generation is shifting towards flexible and low-burden "light socializing" as a response to increasing environmental uncertainties and the evolution of the digital ecosystem [2] - This trend will significantly impact the global digital service landscape, driving social and gaming products towards lightweight iterations and providing important insights for future digital ecosystem construction [2] Group 1: Changes in Social Interaction - In terms of relationships, Z generation is moving from building stable friendship networks to modular social interactions that are flexible and serve specific goals, with over 60% developing "meal buddies" in work environments [4][5] - Content-wise, instantaneous social expressions are becoming mainstream, as evidenced by the growth of Instagram's Stories feature, which has increased daily active users from 150 million in 2017 to 500 million in 2025 [6] - Interaction-wise, social gaming is shaping connection methods, with platforms like BeReal and Zenly introducing game-like elements to social sharing, emphasizing shared experiences over traditional friend connections [7] Group 2: Core Drivers of "Light Socializing" - The macro environment is fostering a demand for low-energy social interactions, as Z generation faces unprecedented social pressures, with the global uncertainty index projected to be over five times higher in 2025 than in 2014 [9] - Cognitive shifts are reconstructing social values, with Z generation prioritizing authenticity and meaningful short-term connections over traditional stable relationships, as highlighted by the 2025 World Happiness Report [10] - Technological advancements are shaping new social behaviors, with over 86% of users acknowledging mindless video scrolling, driven by algorithmic content ecosystems that favor functional and lightweight relationships [11][12] Group 3: Implications and Recommendations - Technology companies should build diverse ecosystems that adapt to global needs, creating products that cater to the social habits and emotional needs of Z generation across different cultural contexts [14] - Product design should focus on the cognitive shift towards low-burden, high-authenticity interactions, integrating emotional value and self-expression into user experiences [14] - Companies should promote algorithmic restructuring to balance user engagement and diverse content delivery, embedding the principle of "AI for good" in social product design [15]

Investment Rating - The report does not explicitly state an investment rating for the mobile gaming industry in East Asia Core Insights - The East Asia mobile gaming market is projected to show strong growth, with a total download of 1.93 billion in Q1 2025, marking a 3% increase from Q4 2024, indicating high player engagement and demand for new content [32][33] - In-app purchase (IAP) revenue for the region reached $625 million in Q1 2025, ranking seventh globally, showcasing significant monetization potential driven by a large user base and improved digital payment systems [32][34] - The report highlights the success of top games like "Mobile Legends: Bang Bang" in maintaining long-term user engagement and operational success in the East Asian market [19][34] Summary by Sections East Asia Mobile Gaming Overview - The report provides a comprehensive analysis of the mobile gaming market in East Asia, covering revenue and download trends, major game types, and country-specific performance [19][27] Download and Revenue Trends - In Q1 2025, Indonesia led the region with 870 million downloads, a 9% increase, while Thailand topped the revenue charts with $162 million, driven by strong digital payment infrastructure [34][35] - The overall download growth in East Asia is expected to drive player spending, establishing a foundation for revenue growth [32][33] Game Type Performance - Casual and arcade games dominate download volumes, while strategy and role-playing games lead in revenue, indicating diverse player preferences [38][40] - The report notes that games with strong social features and personalization, particularly RPGs, effectively convert player engagement into revenue [38][40] Country Highlights - Indonesia's mobile gaming market is characterized by strong performance in simulation and arcade genres, while strategy and MOBA games lead in revenue [45][46] - Thailand's market shows a diverse revenue landscape with sports games leading in income, while puzzle games see significant download growth [51][53] - Vietnam's market reflects a strong demand for diverse gaming experiences, with both local and international titles performing well [56][58] Top Games and Market Dynamics - The report lists top-performing games in the region, highlighting the impact of new titles and established franchises on market dynamics [41][59] - Games like "Garena Free Fire" and "Last War: Survival" are noted for their strong performance in downloads and revenue, showcasing the competitive landscape [41][59]