Core Viewpoint - The restaurant industry in Jinan is experiencing a trend of cross-industry expansion, with beverage shops and hot pot restaurants diversifying their offerings to include light meals and snacks, responding to consumer demand for convenience and health-conscious options [2][3][4]. Group 1: Beverage Shops - Beverage shops like Tims and Luckin Coffee are expanding their food offerings, introducing items such as bagels, farmer rolls, and light meal boxes to cater to busy consumers seeking healthy lunch options [3]. - Tims has launched a "light meal" series that includes healthy lunch boxes, appealing to consumers looking for quick and nutritious meals [3]. - Luckin Coffee has created a "dessert and light meal" section in its ordering app, featuring affordable items priced under 10 yuan, enhancing its appeal to cost-conscious customers [3]. Group 2: Hot Pot Restaurants - Hot pot restaurants, particularly Haidilao, are also venturing into new product lines, such as "one-person meal" takeout options, which have become very popular, accounting for 60% of total orders in some locations [4]. - Haidilao is set to open a fried chicken store in Jinan, marking its first foray into this category, which has generated significant interest among consumers [4]. - The introduction of diverse products, including various flavors of fried chicken and snacks, reflects Haidilao's strategy to innovate and attract younger customers [4]. Group 3: Market Strategy - The cross-industry trend is driven by brands seeking to reconstruct consumer experiences and innovate products to tap into existing market potential [6]. - Haidilao's "Pomegranate Plan," set to launch in August 2024, aims to incubate new restaurant brands and promote service innovation within the industry [6]. - Experts suggest that the trend of cross-industry expansion will continue to evolve, focusing on health-conscious dining and segmented consumer experiences, posing challenges for brands to maintain quality and brand identity while meeting consumer needs [6].