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满满的仪式感!“一人食”风潮带来新消费体验,独自吃饭也讲究
Sou Hu Cai Jing· 2025-10-01 14:57
(央视财经《天下财经》)数据显示,我国一人户家庭已超过1.25亿户。"一个人怎么吃好"的需求在改变着餐饮市场。近日,记者走访广东市场发现,从快 餐便利店到精致餐厅,"一人食"风潮带来的是一种被精心服务、充满仪式感的新消费体验。 广东深圳某快餐店店长 李球:我们门店上个月的订单在4000单左右,单人餐的占比在50%,这个占比一直在攀升,这个月比上个月环比上升了10%。 数据显示,2024年我国"一人食"市场规模达8000亿元,2025年将突破万亿,复合增长率约为22%。外卖平台数据显示,标注"一人食"标签的商家,点餐率提 升26%。 在深圳一家烤肉店,一排带有隔板的单人座,每个座位都配备了手机支架和呼叫铃。 广东深圳某烤肉店店长 吴创镇:我们设计的初衷就是希望客人的个人隐私受到保护,让他们在吃饭的过程中能更沉浸在美食里,同时避免跟别人拼桌的尴 尬。一周单人用餐约200人次,晚餐6点-8点这个时间段一般都会排十几二十桌。 此外,主打"一人一锅"的迷你火锅、分量精确控制的快餐店也悄然兴起。商家们从菜品分量、用餐环境到服务流程进行全面优化。 晚餐时分,深圳福田区一家连锁拉面店内座无虚席,其中独自用餐的上班族不在少数。 ...
单身经济崛起,一人食餐饮成新风口
Sou Hu Cai Jing· 2025-08-25 18:46
Core Insights - The rise of "one-person dining" restaurants is a significant trend in major Chinese cities, driven by the increasing number of single individuals and changing consumer preferences [1][5][6] Group 1: Market Trends - "One-person dining" restaurants are rapidly expanding in first-tier cities like Beijing, Shanghai, Guangzhou, and Shenzhen, featuring unique designs such as private booths and curtains for a more personal dining experience [3][5] - The concept originated from Japan and has been adapted by various restaurant types, including ramen shops and hot pot establishments, emphasizing privacy and individual dining experiences [3][5] Group 2: Consumer Behavior - The growth of single-person dining is linked to the rising single population in China, which has surpassed 240 million, influenced by aging, declining birth rates, and changing social norms [5][6] - The trend reflects a shift in consumer behavior towards valuing personal experiences and "self-indulgence," with younger consumers increasingly embracing solitude and individual dining [6] Group 3: Economic Impact - The "one-person dining" market in China is projected to reach 800 billion yuan in 2024 and exceed 1 trillion yuan by 2025, indicating a robust growth trajectory [6] - The rise of this dining model is not only changing consumer habits but also prompting restaurants to innovate, improve operational efficiency, and reduce costs while catering to the needs of solo diners [6]