值得一提的是，国庆中秋双节营销则是一汽奥迪营销体系变革后的首场战役。依托"一汽-大众3000万感 恩季"，一汽奥迪通过整合内外部资源，以"礼驭美好，环环相扣"为主题开展系列客户回馈行动。 面对节日期间消费分散、激烈竞争的市场环境，一汽奥迪充分展现了营销体系变革后的组织协同优势， 实现订单26838辆，同比提升35.9%。中经记者 陈茂利 张硕 北京报道 【一汽奥迪重新理解用户】新时代汽车客户需求升级化、决策线上化、体验多元化的消费习惯，正在迅 速改变汽车产业的产销逻辑和运营逻辑，传统的商品供给、组织流程与思维定式已无法满足不断变化的 客户期望。 《中国经营报》记者了解到，洞察这一市场变迁，一汽奥迪遵循中国一汽"商品创新服务于市场，营销 变革服务于客户"的战略指引，开启了一场"以客户为中心"营销体系变革。 "此次变革通过'横向拉通、纵向穿透'的体系化管理架构重塑，着重强调从公司整体层面将营销端和销 售端打通，实现总部到区域的整体施策、合力协同；市场运营体系以整合营销部为指挥中心，新零售营 销与品牌公关部承接策略落地，实现营销与销售的深度联通，有效缩短触达客户的链路。"一汽奥迪方 面表示。 营销体系变革的成效，在 ...

Group 1 - The 2025 Automotive New Quality Productivity Development Forum will be held in Chongqing on July 30-31, 2025, focusing on how original deep stories can penetrate user mindset in a scarce attention environment [1] - Tencent News adheres to a premium content strategy, combining hot topics with intelligent search engine content delivery, aiming to provide value to users under a long-term logic [1] Group 2 - Tencent News' operation general manager launched a live broadcast in December 2023, redefining the boss live broadcast model through a "content visualization + scene experience" approach, effectively addressing the pain points of technical communication [2] - This new model enhances communication efficiency between brands and users, strengthening trust and providing innovative ideas for technical communication and user interaction in the industry [2] Group 3 - "Hearing Please Respond" is a life response tool created by Tencent News, capturing the intense 72-hour rescue operation by the Blue Sky Rescue Team, showcasing deep human care [3] - The program integrates Volvo's brand message of "real safety" into the narrative, emphasizing social responsibility by encouraging staff to take action after the program [3] Group 4 - The collaboration between Tencent News and Olympic champion Sun Yingsha aims to reshape the marketing paradigm for the national car brand Hongqi, creating emotional resonance with young users [4] - The project, which spans a full year, showcases the integration of Chinese technological confidence, emotional resonance, and cultural circles, establishing a new paradigm in sports marketing [4] - Tencent News has successfully implemented various practices in content creation and brand collaboration, demonstrating the power of solid content foundation and sensitivity to user emotions [4]