Core Insights - The automotive industry is experiencing a shift in consumer behavior, with demands for upgraded needs, online decision-making, and diversified experiences, prompting a change in production and operational logic [1] - FAW Audi is implementing a customer-centric marketing system transformation, guided by the strategy of "product innovation serving the market, and marketing transformation serving customers" [1] Group 1: Marketing System Transformation - The transformation emphasizes a systematic management structure that integrates marketing and sales across the company, facilitating coordinated strategies from headquarters to regional levels [1] - The marketing operation system is led by an integrated marketing department, with new retail marketing and brand public relations departments executing strategies to enhance connectivity between marketing and sales [1] Group 2: Sales Performance - In September, FAW Audi achieved sales of 58,323 vehicles (including imports), marking a year-on-year increase of 13.5%, with a 2.9% rise in market share for domestic luxury fuel vehicles [1] - During the National Day and Mid-Autumn Festival, FAW Audi showcased the advantages of its transformed marketing system, achieving 26,838 orders, a year-on-year increase of 35.9% [2]

Group 1 - The 2025 Automotive New Quality Productivity Development Forum will be held in Chongqing on July 30-31, 2025, focusing on how original deep stories can penetrate user mindset in a scarce attention environment [1] - Tencent News adheres to a premium content strategy, combining hot topics with intelligent search engine content delivery, aiming to provide value to users under a long-term logic [1] Group 2 - Tencent News' operation general manager launched a live broadcast in December 2023, redefining the boss live broadcast model through a "content visualization + scene experience" approach, effectively addressing the pain points of technical communication [2] - This new model enhances communication efficiency between brands and users, strengthening trust and providing innovative ideas for technical communication and user interaction in the industry [2] Group 3 - "Hearing Please Respond" is a life response tool created by Tencent News, capturing the intense 72-hour rescue operation by the Blue Sky Rescue Team, showcasing deep human care [3] - The program integrates Volvo's brand message of "real safety" into the narrative, emphasizing social responsibility by encouraging staff to take action after the program [3] Group 4 - The collaboration between Tencent News and Olympic champion Sun Yingsha aims to reshape the marketing paradigm for the national car brand Hongqi, creating emotional resonance with young users [4] - The project, which spans a full year, showcases the integration of Chinese technological confidence, emotional resonance, and cultural circles, establishing a new paradigm in sports marketing [4] - Tencent News has successfully implemented various practices in content creation and brand collaboration, demonstrating the power of solid content foundation and sensitivity to user emotions [4]