此次活动的火爆，离不开京东超级供应链的强大支持，佳宝在保障商品新鲜度与品质的同时，最大程度 压缩中间环节成本，让利于消费者，实现"价格击穿"的市场优势。正如香港学者评价，佳宝此次大促既 以实惠价格满足港人假期消费需求，又通过京东供应链优势巩固市场地位，为香港零售市场注入新活 力。 值得一提的是，此次年末回馈活动的亮眼成绩，是京东佳宝深耕香港市场的又一重要突破。此前，佳宝 大闸蟹凭借19万只销量远超去年全港进口总量，登顶香港大闸蟹最大零售商，已充分验证品牌市场认可 度。此次年末大促再传捷报，不仅以日销翻倍的成绩刷新销售纪录，更通过精准把握留港消费趋势、优 化商品组合、强化价格优势，进一步深化"佳宝=又好又便宜"的品牌认知。 未来，京东佳宝将持续依托京东超级供应链优势，聚焦港人消费需求，推出更多贴合本地生活的促销活 动与优质商品，为香港市民带来更便捷、实惠、高品质的购物体验，持续助力香港零售市场繁荣发展。 财经频道更多独家策划、专家专栏，免费查阅>> 临近年末，京东佳宝重磅推出12月25日-27日全港门店三天八折回馈活动，逾千款食材及日用品齐齐让 利，成功点燃港人留港消费热情。活动日销环比增长一倍，较去年同期增幅 ...

Core Insights - The acquisition of Jia Bao by JD has significantly enhanced the shopping experience in Hong Kong, particularly during the 11.11 Global Shopping Festival, leading to a remarkable increase in consumer traffic and sales [1][9][10] Group 1: Sales Performance - Overall sales during the promotional event increased by over 160% compared to the previous week [1] - JD's direct supply of Jiangsu hairy crabs resulted in the sale of 32,000 crabs in just two days, with a total of over 70,000 crabs sold in two weeks, accounting for approximately 50% of Hong Kong's total crab imports for 2024 [1][3] - Essential goods such as rice and cooking oil saw sales surge to ten times their usual volume, leading to frequent stock shortages [5] Group 2: Consumer Behavior - Consumers expressed satisfaction with the pricing and quality of products, with significant savings reported during the promotional period [5] - The introduction of JD's private label products, such as Seven Fresh dumplings and toilet paper, gained popularity, with sales of toilet paper increasing by over 840% [7] Group 3: Operational Efficiency - The integration of JD's supply chain with Jia Bao's operations has allowed for the introduction of over a hundred selected products, enhancing the variety available to consumers [9] - The average daily foot traffic in stores during the event was double that of regular days, with some stores extending their hours to accommodate demand [10] Group 4: Market Impact - The successful sales and consumer engagement during the 11.11 event demonstrate the effectiveness of JD's supply chain in empowering local retail markets in the Guangdong-Hong Kong-Macao Greater Bay Area [12]