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京东、阿里、美团“生态卡位”折扣超市:自有品牌成核心门槛
Mei Ri Jing Ji Xin Wen· 2025-09-02 14:17
Group 1 - Liu Qiangdong, the founder of JD.com, made an appearance at the opening of four JD discount supermarkets in Suqian, which received over 300,000 customers on the first day [1][5] - The new discount supermarket format from JD.com focuses on large stores with over 5,000 square meters and more than 5,000 SKUs, covering a wide range of products [4][5] - The "超盒算NB" (Super Box Calculation NB) from Alibaba's Hema has also launched, emphasizing low prices and high cost-performance, with 60% of its products being private label [2][3] Group 2 - The competition among JD.com, Alibaba, and Meituan in the offline retail space is intensifying, with each company adopting hard discount strategies to attract consumers [1][6] - Hema's "超盒算NB" aims to maintain a high product turnover rate, with a quarterly new product introduction rate of about 15% [3] - The success of hard discount models relies heavily on supply chain management and the ability to control costs through direct sourcing and reduced intermediaries [8]
京东折扣超市宿迁“爆单”!2万个榴莲、70万枚鸡蛋等被抢光
Jiang Nan Shi Bao· 2025-09-02 10:42
Core Insights - JD Discount Supermarket opened four stores in Suqian, Jiangsu, generating significant consumer interest and sales, indicating a strong demand for high-quality discount retail options [1][3] Sales Performance - The four stores attracted over 300,000 customers in just two days, with foot traffic being 3-4 times higher than usual [1] - Notable sales included nearly 20,000 Thai durians sold out, over 30,000 pounds of Kirin watermelon, and 700,000 fresh eggs, showcasing the popularity of fresh produce [2] Product Offering - Each store features over 5,000 square meters of space and more than 5,000 high-cost performance products across various categories, including food, household items, and personal care [1] - JD's private label products performed exceptionally well, with over 10,000 units sold across 30 different items, including beer and snacks [2] Service and Consumer Experience - The stores provided comprehensive service with staff available for product inquiries and shopping guidance, enhancing the overall shopping experience [3] - The integration of online and offline shopping allowed consumers to order via the JD app and receive products within 30 minutes, demonstrating the effectiveness of JD's omnichannel strategy [3] Market Impact - The successful launch of these stores revitalized the local retail market and validated the potential of large-scale discount models, meeting the strong consumer demand for high-value products [3]
京东折扣超市宿迁开业打造现象级场景 四店首日客流超30万
Core Insights - JD's discount supermarket opened four stores in Suqian, Jiangsu, attracting over 300,000 customers on the first day, significantly surpassing the opening of its first store in Zhuozhou [1][5][14] - The stores demonstrated strong consumer interest, with sales exceeding expectations and many products sold out, setting a new record for first-day sales in JD's discount format [5][14] Store Performance - The opening day saw customer queues extending from the entrance to the street, with overall foot traffic at the Suqian Central Mall nearly four times that of a typical weekend [3][5] - The stores, each over 5,000 square meters, featured a wide range of over 5,000 high-cost performance products across various categories, including food, household items, and personal care [7][14] Product Highlights - Popular items included fresh chicken eggs priced at 9.9 yuan for 30 pieces, which sold out quickly, and various fresh produce such as watermelons and grapes, which were well-received due to their high cost performance [10][12] - JD's private label products, such as the Seven Fresh juices and specially customized local liquor, became top sellers, indicating strong brand recognition and consumer trust [12][14] Service and Logistics - JD's omnichannel advantage was evident, with staff available for product inquiries and a quick delivery service through the JD app, allowing customers to receive orders within 30 minutes [14] - The successful opening of these stores not only expands JD's presence in the discount retail sector but also showcases its robust supply chain capabilities, enhancing the local retail landscape [14]
京东(09618)折扣超市宿迁四店齐开,首日客流超30万 为商场引客超日常3-4倍
智通财经网· 2025-08-31 04:45
Core Insights - JD's discount supermarket opened four stores in Suqian, Jiangsu, attracting over 300,000 customers on the first day, significantly surpassing the opening of its first store in Zhuozhou [1][4] - The stores demonstrated strong consumer interest, with sales exceeding expectations and many products sold out, setting a new record for first-day sales in JD's discount format [4][6] Group 1: Store Performance - The opening day saw customer queues extending from the mall entrance to the street, with overall foot traffic nearly four times that of a typical weekend [3] - The stores maintained a large average area of over 5,000 square meters each, featuring more than 5,000 high-cost performance products across various categories [4] Group 2: Product Popularity - Fresh chicken eggs priced at 9.9 yuan for 30 pieces quickly sold out, becoming a hot-selling item, with consumers waiting for restocks [6] - Other popular items included directly sourced fruits and seafood, such as watermelon and crab, which attracted significant consumer attention [6] Group 3: Local Engagement - The stores featured local products, including "Dong Ge's same style" beer and specially customized bottles from Yanghe, which became top sellers on the opening day [8] - JD's strong supply chain capabilities allowed for direct sourcing, enabling competitive pricing and enhancing the shopping experience for local consumers [10] Group 4: Service and Convenience - JD's omnichannel advantage was evident, with staff available for product inquiries and a quick delivery service through the JD app, allowing customers to receive orders within 30 minutes [10] - The successful opening of the four stores not only expanded JD's presence in the discount sector but also revitalized the local retail market [10]