Core Viewpoint - The article highlights the innovative approach of the company Fengyuzhu in merging technology, culture, and commerce through its latest project, the "In Water One Side" Sci-Fi Museum, which is centered around the popular Chinese sci-fi IP "The Three-Body Problem" [2][3][4]. Group 1: Project Overview - The "In Water One Side" Sci-Fi Museum is a flagship project under Fengyuzhu's strategy of integrating technology with cultural and commercial elements [2][3]. - The museum features an immersive experience where visitors engage in interactive games to learn about the "Three-Body" universe, utilizing advanced technologies such as AR, XR, and AIGC [3][4]. - The venue is designed to be more than a traditional exhibition space; it aims to create a comprehensive cultural tourism destination that includes various interactive and commercial spaces [4]. Group 2: Company Philosophy and Culture - The founder and chairman, Li Hui, emphasizes a "fun" philosophy that permeates the company's culture and product logic, aiming to create enjoyable experiences for both employees and audiences [2][6]. - Fengyuzhu's transformation from a traditional architectural model company to a leader in the new cultural tourism sector reflects its commitment to innovative experiences and technology integration [6][7]. Group 3: Future Directions and Innovations - The company is focusing on "dislocated competition" to maintain its competitive edge, avoiding homogenization in the market [8]. - Fengyuzhu has established a research institute for embodied intelligence to enhance its digital operations and integrate AI technologies into cultural experiences [8]. - The company plans to leverage robotics in future projects, potentially replacing NPCs in performances and enhancing visitor engagement through immersive storytelling [8].