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AI进化论丨风语筑:用AI加持让创意落地,“玩”转新型文化空间
Zhong Guo Zheng Quan Bao· 2025-09-20 00:39
Core Insights - The article highlights the integration of technology, culture, and commerce in the new cultural space developed by Fengyuzhu, centered around the popular sci-fi IP "The Three-Body Problem" [1][3]. Group 1: Company Strategy - Fengyuzhu aims to transform passive exhibitions into active experiences, enhancing audience engagement through immersive and interactive technologies [4][5]. - The company emphasizes the importance of maintaining a playful and innovative culture to adapt to changing market dynamics and find new growth opportunities [3][6]. Group 2: Technological Integration - The cultural space utilizes advanced technologies such as AR, XR, and AIGC to create a multi-sensory experience that captivates audiences [4][6]. - Fengyuzhu has established a Smart Robotics Research Institute to explore the application of humanoid robots and AI in cultural tourism, enhancing the interaction between humans and machines [7]. Group 3: Market Potential - The company believes that many cultural and science museums across the country could benefit from a similar transformation, leveraging new technologies to revitalize local cultural content [5][6]. - The successful implementation of these innovative experiences could open new avenues for growth and engagement in the cultural sector [3].
风语筑:用AI加持让创意落地“玩”转新型文化空间
Zhong Guo Zheng Quan Bao· 2025-09-19 20:18
Core Insights - The article highlights the transformation of cultural spaces through the integration of technology, culture, and commerce, exemplified by the "Three-Body Future Academy" project in Shanghai's Fengxian District, which leverages the popular sci-fi IP "Three-Body" [1][2][3] Group 1: Company Strategy - The company aims to shift from passive exhibition experiences to active, immersive ones, allowing audiences to engage based on their interests and emotional values [2][3] - The focus is on maintaining a playful and innovative culture within the company, which is seen as essential for sustaining competitive advantage in a changing market [2][3] - The company is exploring the integration of emerging technologies, such as embodied intelligent robots, into cultural tourism scenarios to enhance visitor experiences [1][5] Group 2: Technological Integration - The project utilizes advanced technologies like AR, XR, and AIGC to create a multi-sensory experience that engages audiences emotionally and intellectually [3][4] - The company emphasizes the importance of translating new technologies into tangible experiences that audiences can see, touch, and feel [4] - Future developments may include the incorporation of AI models to create more personalized and interactive tour experiences [5] Group 3: Market Potential - The company sees potential for revitalizing cultural and science museums across the country by applying similar innovative approaches [4] - The integration of technology in cultural spaces is viewed as a way to breathe new life into local cultural content while ensuring effective operation and commercialization [4]
在水一方科幻馆正式启幕 打造多位一体的大国科幻娱乐空间
Quan Jing Wang· 2025-08-13 05:51
Core Viewpoint - The "In Water One Sci-Fi Museum" has opened, showcasing the integration of technology, culture, and commerce through the "Three-Body Future Academy" project, which aims to enhance the cultural tourism industry in the Yangtze River Delta region [1][7][9]. Group 1: Project Overview - The "In Water One Sci-Fi Museum" is located in Fengxian, Shanghai, covering an area of 16,800 square meters with a total construction area of nearly 30,000 square meters [3]. - The museum is a collaboration with the global exclusive copyright holder of the "Three-Body" IP, creating a themed entertainment experience that utilizes advanced technologies such as AR, XR, and AIGC to provide an immersive experience [3][9]. - The venue features six sci-fi themed spaces and over 30 immersive exhibits, aiming to create a commercial cluster that combines technology experience, cultural tourism, and themed retail [9]. Group 2: Strategic Importance - The museum serves as a model for the integration of technology and culture in Fengxian District, promoting high-quality development in the sci-fi industry [7]. - It is expected to foster scientific education and cultivate the imagination of young people, while also positioning itself as a cultural landmark for the region [7][9]. - The project aims to transform creative ideas into tangible economic benefits, contributing to the rise of Fengxian as a new hub for the sci-fi industry in the Yangtze River Delta [9]. Group 3: Partnerships and Collaborations - The opening ceremony included multiple signing agreements with local cultural tourism resources, educational institutions, and commercial partners to enhance promotional channels and stimulate tourism consumption [11]. - Collaborations with local museums, art centers, and educational institutions are intended to enrich the museum's offerings and expand its reach [11].
风语筑李晖:好玩的时候才刚刚开始
Shang Hai Zheng Quan Bao· 2025-07-06 18:01
Core Viewpoint - The article highlights the innovative approach of the company Fengyuzhu in merging technology, culture, and commerce through its latest project, the "In Water One Side" Sci-Fi Museum, which is centered around the popular Chinese sci-fi IP "The Three-Body Problem" [2][3][4]. Group 1: Project Overview - The "In Water One Side" Sci-Fi Museum is a flagship project under Fengyuzhu's strategy of integrating technology with cultural and commercial elements [2][3]. - The museum features an immersive experience where visitors engage in interactive games to learn about the "Three-Body" universe, utilizing advanced technologies such as AR, XR, and AIGC [3][4]. - The venue is designed to be more than a traditional exhibition space; it aims to create a comprehensive cultural tourism destination that includes various interactive and commercial spaces [4]. Group 2: Company Philosophy and Culture - The founder and chairman, Li Hui, emphasizes a "fun" philosophy that permeates the company's culture and product logic, aiming to create enjoyable experiences for both employees and audiences [2][6]. - Fengyuzhu's transformation from a traditional architectural model company to a leader in the new cultural tourism sector reflects its commitment to innovative experiences and technology integration [6][7]. Group 3: Future Directions and Innovations - The company is focusing on "dislocated competition" to maintain its competitive edge, avoiding homogenization in the market [8]. - Fengyuzhu has established a research institute for embodied intelligence to enhance its digital operations and integrate AI technologies into cultural experiences [8]. - The company plans to leverage robotics in future projects, potentially replacing NPCs in performances and enhancing visitor engagement through immersive storytelling [8].