Workflow
三厢轿车
icon
Search documents
2025齐鲁秋季车展消费者调研报告出炉
Qi Lu Wan Bao Wang· 2025-09-29 04:04
Core Insights - The 2025 Qilu Autumn Auto Show attracted a record attendance of 336,000 visitors, with total sales exceeding 20,000 vehicles and sales revenue reaching 5 billion [1] - The event showcased nearly 100 brands and thousands of models, emphasizing the importance of the auto show for manufacturers and dealers to display new models and offer various discounts [5] Group 1: Consumer Insights - The consumer survey revealed a high overall satisfaction rating of 85.71 for the auto show, an increase from the previous spring show [3] - 86.3% of respondents indicated plans to purchase a vehicle, with a significant portion of attendees visiting primarily for vehicle comparison and consultation [13][6] - The main purchasing channel remains 4S dealerships and auto shows, highlighting the importance of these venues in the buying process [13] Group 2: Vehicle Preferences - SUV models are the most preferred among consumers, with over one-third of respondents favoring them for their versatility and family suitability [18] - Domestic brands have gained popularity, with 40.7% of respondents preferring them, particularly brands like BYD and Changan [23][16] - The majority of respondents (90.51%) have a budget of under 400,000, with 43.97% planning to spend between 100,000 and 200,000 [16] Group 3: Policy and Incentives - Over 60% of respondents reported increased purchasing intent due to favorable policies, including various subsidies and incentives during the auto show [23] - The most impactful policy was the exemption from new energy vehicle purchase tax, influencing 22.6% of respondents [25] Group 4: New Energy Vehicles - There is a growing preference for new energy vehicles, with 42.07% of female respondents and 39.43% of male respondents favoring them due to their advanced technology and cost-effectiveness [27] - Concerns about new energy vehicles include battery lifespan, charging infrastructure, and resale value, indicating a need for consumer education and infrastructure development [36] Group 5: Smart Driving Features - The demand for smart driving features is significant, with 54.67% of respondents willing to pay extra for these functionalities [40] - The penetration rate of vehicles equipped with advanced driving assistance systems reached 62.58%, reflecting a growing trend in the market [38]
都市车界|2025齐鲁秋季车展消费者调研报告出炉
Qi Lu Wan Bao· 2025-09-29 03:43
齐鲁晚报·齐鲁壹点记者 朱洪蕾 张雪 9月4日-8日,以"向新而行 智享未来"为主题的2025齐鲁秋季车展暨第五十二届齐鲁汽车展览交易会在山 东国际会展中心顺利举办,33.6万人次观展热潮刷新纪录,累计销量超2万台,销售总额达50亿。 近日,《2025齐鲁秋季车展消费者调研报告》(以下简称《报告》)正式出炉。该《报告》由齐鲁国际 车展组委会联合山东汇景市场研究咨询有限公司共同推出,通过问卷调研的形式,对车展效果及消费者 购车习惯进行跟踪研究,旨在为消费者提供更多的汽车相关资讯,同时助力车企发现汽车车主及潜在人 群需求洞察,把握行业动态,为后续品牌推广、产品营销等相关动作提供支持。 观众对车展高评价 《报告》显示,受访者对2025齐鲁秋季车展体验评价颇高,综合评价指数为85.71,较2025年春季车展 有所提升(83.73);车展喜爱度较高,得分88.13,参展人群普遍反映本届车展车多、品牌全、规模 大;车展喜爱度88.13,复观比例达到80%以上,参展热情与积极性持续高涨;车展推荐度85.08,"净推 荐值"为59.10%,相比往年有所提升,观展人群"非常推荐"占比逐年增长,可以看出车展观众对展会的 认可度和 ...