Core Insights - The 2025 Qilu Autumn Auto Show attracted a record attendance of 336,000 visitors, with total sales exceeding 20,000 vehicles and sales revenue reaching 5 billion [1] - The event showcased nearly 100 brands and thousands of models, emphasizing the importance of the auto show for manufacturers and dealers to display new models and offer various discounts [5] Group 1: Consumer Insights - The consumer survey revealed a high overall satisfaction rating of 85.71 for the auto show, an increase from the previous spring show [3] - 86.3% of respondents indicated plans to purchase a vehicle, with a significant portion of attendees visiting primarily for vehicle comparison and consultation [13][6] - The main purchasing channel remains 4S dealerships and auto shows, highlighting the importance of these venues in the buying process [13] Group 2: Vehicle Preferences - SUV models are the most preferred among consumers, with over one-third of respondents favoring them for their versatility and family suitability [18] - Domestic brands have gained popularity, with 40.7% of respondents preferring them, particularly brands like BYD and Changan [23][16] - The majority of respondents (90.51%) have a budget of under 400,000, with 43.97% planning to spend between 100,000 and 200,000 [16] Group 3: Policy and Incentives - Over 60% of respondents reported increased purchasing intent due to favorable policies, including various subsidies and incentives during the auto show [23] - The most impactful policy was the exemption from new energy vehicle purchase tax, influencing 22.6% of respondents [25] Group 4: New Energy Vehicles - There is a growing preference for new energy vehicles, with 42.07% of female respondents and 39.43% of male respondents favoring them due to their advanced technology and cost-effectiveness [27] - Concerns about new energy vehicles include battery lifespan, charging infrastructure, and resale value, indicating a need for consumer education and infrastructure development [36] Group 5: Smart Driving Features - The demand for smart driving features is significant, with 54.67% of respondents willing to pay extra for these functionalities [40] - The penetration rate of vehicles equipped with advanced driving assistance systems reached 62.58%, reflecting a growing trend in the market [38]

Core Insights - The 2025 Qilu Autumn Auto Show attracted a record attendance of 336,000 visitors, resulting in over 20,000 vehicle sales and a total sales revenue of 5 billion [1] Group 1: Event Overview - The event was themed "Moving Towards New Horizons, Enjoying the Future" and took place at the Shandong International Convention and Exhibition Center [1] - The show featured nearly 100 participating brands and close to 1,000 vehicle models, showcasing significant technological advancements and numerous new vehicle launches [8] Group 2: Consumer Insights - A consumer survey indicated that 86.3% of respondents have plans to purchase a vehicle, with a significant portion of attendees visiting the show primarily for vehicle purchases [16] - The survey revealed that 41.05% of visitors attended for vehicle consultation and comparison, highlighting a strong intent to buy [9] Group 3: Vehicle Preferences - SUV models emerged as the most popular choice among consumers, with over one-third of respondents preferring this type of vehicle [21] - Domestic brands are increasingly favored, with 40.7% of respondents expressing a preference for Chinese brands like BYD and Changan [19] Group 4: Policy Impact - Over 60% of respondents reported an increased willingness to purchase vehicles due to favorable policies, including multiple subsidies during the auto show [26] - The most influential policy was the exemption of new energy vehicle purchase tax, affecting 22.6% of respondents [28] Group 5: New Energy Vehicles - There is a growing preference for new energy vehicles, with 42.07% of female respondents and 39.43% of male respondents favoring them [30] - The auto show served as a platform for showcasing new energy technologies, with major brands like Tesla and BYD presenting their latest models [32] Group 6: Smart Driving Features - The demand for smart driving features is rising, with 54.67% of respondents willing to pay extra for such functionalities [41] - The penetration rate of vehicles equipped with advanced driving assistance systems reached 62.58% in the first seven months of the year, reflecting a significant market trend [41]