Core Viewpoint - A peculiar food delivery order has gone viral on social media, raising questions about its authenticity and pricing structure in the food delivery industry [1] Group 1: Order Details - A screenshot allegedly shows an order placed through JD's delivery platform for 1,750 drinks, weighing a total of 875 kilograms, with a delivery fee of only 76.13 yuan, and a delivery time of 1 hour and 10 minutes [2] - The order includes various drink types, such as "Berry Trio" and "Cheese Milk Cap," with quantities listed for each type [4] Group 2: Verification Issues - The store listed for the order, "Mixue Ice City (Xiang'an Store)," could not be found on major delivery platforms like Meituan and Ele.me, raising doubts about the order's legitimacy [5] - Staff from nearby Mixue Ice City locations expressed skepticism about the feasibility of selling 1,750 drinks for just 76 yuan, noting that the cheapest drink is priced at 4 yuan, making such a low total implausible [6] Group 3: Industry Context - The recent competitive landscape in the food delivery industry has seen platforms offering significant discounts, such as 0 yuan milk tea promotions, which may have led to the creation of this viral order as a rumor [6]

Core Point - A viral image of a food delivery order showing 1750 drinks from a "Mixue Ice City" store for only 76.13 yuan has raised suspicions, as the store does not appear on major delivery platforms [1][7]. Group 1: Order Details - The order reportedly includes 1750 drinks weighing a total of 875 kilograms [4][7]. - The drinks listed in the order include various flavors such as "Berry Trio," "Pineapple Passionfruit," and "Cheese Milk Cap" among others, with quantities for each type [4]. Group 2: Store Verification - The "Mixue Ice City (Xiang'an Store)" mentioned in the order does not exist on platforms like Meituan, Ele.me, or JD, and the address provided could not be found on mapping services [1][7]. - Staff from nearby Mixue stores expressed skepticism about the order's pricing, noting that the cheapest drink is 4 yuan, making the total price of 76.13 yuan for 1750 drinks implausible [7][8]. Group 3: Platform Responses - Meituan confirmed that the order did not originate from their platform, while JD has not yet responded to inquiries regarding the order [8].

Core Viewpoint - The recent viral video of a Mxue Ice City employee crying while working has sparked discussions about the working conditions and pressures faced by employees in the fast-food and beverage industry, particularly in the context of the company's rising stock prices and popularity due to its low-priced lemon water product [1][3][5]. Group 1: Employee Experience and Working Conditions - The employee's emotional breakdown was initially attributed to overwhelming work demands, but later clarified to be due to personal issues unrelated to work [5][9]. - Employees report long hours, with some working over 10 hours a day, often without breaks, especially during peak hours [13][21]. - The company has a policy discouraging employees from discussing negative aspects of their work experience publicly [5][9]. Group 2: Company Performance and Market Position - Mxue Ice City has seen significant stock price increases, with a nearly 5% rise following the viral incident, and over 20% increase in stock price over the past 20 days [3][9]. - The company has established itself as a leader in the lemon water market, capturing 80% of the market share and selling 11 billion cups in the first nine months of 2024 [26][28]. - Mxue Ice City operates over 46,000 stores globally, with a focus on maintaining low prices, exemplified by its 3 yuan lemon water [9][26]. Group 3: Financial Metrics and Employee Compensation - Mxue Ice City reported a revenue of 153.93 billion yuan in 2023, with an average revenue per employee of 237.2 thousand yuan, ranking second among major tea beverage companies [21][22]. - The average annual salary for employees is reported at 105,000 yuan, but actual earnings can vary significantly based on location and store performance [21][22]. - Employees often do not receive overtime pay or benefits, leading to disparities in compensation across different regions and stores [22][24]. Group 4: Franchise Model and Challenges - The majority of Mxue Ice City stores are franchises, with franchisees bearing significant operational risks and costs, while the company profits from selling raw materials to these franchises [36][37]. - The process to become a franchisee has become increasingly competitive, with a low acceptance rate of around 5% for applicants [33][34]. - Franchisees face pressure from rising operational costs and competition, which can lead to conflicts between franchisees and the company regarding pricing and product offerings [36][37].