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贵品出山·风行云间:贵州农业品牌推介暨招商洽谈会举行
Nan Fang Nong Cun Bao· 2025-08-31 03:30
Core Viewpoint - The event "Guizhou Agricultural Brand Promotion and Investment Negotiation Conference" was held in Shanghai, focusing on the branding development of Guizhou's specialty agricultural products [1][4]. Group 1: Event Overview - The conference gathered experts, scholars, and representatives from various sectors including finance, catering, and e-commerce to discuss the branding of Guizhou's agricultural products [2][3]. - A photo exhibition showcasing the changes in Guizhou's agriculture over the past five years was also part of the event, highlighting rural revitalization and advantageous industries [8][9]. Group 2: Agricultural Development Focus - Guizhou has concentrated on three key industries: beef cattle, tea, and chili, along with five advantageous industries including medicinal materials and edible fungi [10][11]. - The number of premium agricultural brands in Guizhou has increased from 3 to 10 since the release of the "Guizhou Agricultural Brand Catalog" in 2023 [13]. Group 3: Stakeholder Insights - Guizhou's agricultural authorities expressed the desire to leverage the expertise of attendees to clarify branding development and enhance consumer awareness in Shanghai's quality-focused market [15][18]. - Shanghai's government representatives noted the high demand and quality expectations for agricultural products, emphasizing the potential for collaboration between Shanghai and Guizhou [21][22]. Group 4: Investment and Collaboration Opportunities - The Guizhou Agricultural Development Group presented five key products for investment promotion, seeking collaboration in technology, capital, and brand development [26][27]. - Experts from various institutions discussed strategies for promoting Guizhou's high-quality agricultural products to broader markets, particularly in the Yangtze River Delta region [31][34].
靓到爆的“黔货”!8月21日,欢迎“黔”来佛山一同共飨
Nan Fang Nong Cun Bao· 2025-08-20 02:34
Core Viewpoint - The event on August 21 in Foshan aims to promote high-quality agricultural products from Qiandongnan Prefecture, particularly blueberries and passion fruits, enhancing the brand effect of "Qian goods" and facilitating market access to the Greater Bay Area [8][10][21]. Group 1: Event Overview - The "Qian goods" promotion event will take place in Foshan, focusing on the introduction of blueberries and passion fruits from Qiandongnan [8][9]. - The event is part of the "Foshan-Qiandongnan cooperation" initiative, which has been developing since 2021, fostering a strong support relationship between the two regions [15][17]. - The event will feature various activities including product showcases, sales agreements, and joint promotions to expand the market presence of "Qian goods" [9][10][22]. Group 2: Featured Products - Blueberries from Qiandongnan are highlighted as an "ecological business card," with the region being a major production area in China, known for their sweet and aromatic flavor [20][26][30]. - Passion fruits are also emphasized for their nutritional benefits, being rich in Vitamin C and dietary fiber, with local producers focusing on high-quality fruit products [36][39][43]. - The event will showcase a variety of local products including organic blueberry puree, golden passion fruits, and traditional handicrafts [49][50]. Group 3: Marketing and Promotion Strategies - The event will utilize live streaming on Douyin (TikTok) to reach a broader audience, featuring popular influencers to enhance product visibility and sales [62][63]. - The theme of the event, "Passion Fruit Joy in Lingnan, Blueberry Condensation of Mountains and Seas," aims to promote the transition of agricultural products from rural areas to urban markets [44][22]. - Interactive experiences such as tasting sessions and product displays will be organized to engage attendees and promote local specialties [11][48].