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上海之夏国际消费季
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记者观察丨激活经济新动能 国际消费中心城市建设提速
Sou Hu Cai Jing· 2025-07-07 00:44
Core Viewpoint - The five cities of Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing are actively promoting the construction of international consumption center cities, injecting strong momentum into the domestic market and fostering new consumption drivers for high-quality economic development [2][5][6] Group 1: City Initiatives - Shanghai has launched large-scale consumption festivals like the "Five-Five Shopping Festival" and "Shanghai Summer International Consumption Season," leading to over 2.5 million inbound foreign travelers this year, a year-on-year increase of over 44% [2] - Beijing has introduced diverse cultural and tourism products, optimizing consumption landmark layouts, resulting in 1.971 million inbound tourists from January to May, a year-on-year increase of 54.1% [2] - Guangzhou has optimized its departure tax refund services, with the number of refund stores exceeding 500, and applications for departure tax refunds increasing by 203% year-on-year [3] - Tianjin is leveraging its urban resources to develop iconic commercial districts and projects, enhancing consumption vitality [3] - Chongqing is utilizing its unique geographical advantages to create distinctive consumption scenes, attracting over 500 million tourists annually [3] Group 2: Collaborative Development - The five cities exhibit a notable characteristic of emphasizing both specialized development and regional collaborative growth, forming consumption resource configurations that transcend administrative boundaries [3][5] - Initiatives like the "Yangtze River Delta Consumption Ecological Circle" and the "Beijing-Tianjin-Hebei Consumption Link" are examples of this collaborative approach, enhancing the potential for international consumption center city construction [3][5] Group 3: Policy and Strategic Framework - The concept of international consumption center cities is recognized as a core function of modern international metropolises, serving as a hub for consumption resources and a driver for economic growth [4] - The Chinese government has set a five-year timeline to cultivate specialized and regional international consumption center cities, aiming to enhance domestic market strength and meet the growing consumer needs [4][5] - The successful development of these cities requires policy innovation, scene revolution, and service upgrades, grounded in a global perspective while rooted in local culture [6]
全球顶流活动赛事、国际化服务全面升级……这场发布会详解即将开幕的2025“上海之夏”国际消费季
Di Yi Cai Jing· 2025-07-02 13:34
Group 1 - The core idea of the news is the launch of the 2025 "Shanghai Summer" International Consumption Season, which aims to enhance consumer confidence and stimulate consumption through various innovative activities and events [1][2][5] - The event will feature extensive participation from both domestic and international brands, with unique city-customized activities and experiences designed to attract visitors [2][3] - The initiative includes a focus on diverse activity formats, such as cultural arts, sports events, and cross-industry collaborations, to create a rich and engaging consumer experience [3][4] Group 2 - Shanghai is actively promoting scenario-based transformations in key commercial areas, aiming to create new consumption scenes that cater to various consumer needs [5][6] - The city has been selected as one of the first pilot cities for retail innovation, with a focus on enhancing shopping, dining, and entertainment experiences in major commercial districts [5][6] - The upcoming "Shanghai Summer" will feature over 300 exciting activities across 16 districts, showcasing a wide range of cultural, sports, and entertainment events [4][6] Group 3 - The city is implementing measures to improve the electronic convenience for inbound travelers, including the launch of a one-stop application platform called "Easy Go" to streamline services for international visitors [10][11] - Enhancements include multi-language support, upgraded city pass services, and improved tax refund processes to address the needs of foreign tourists [9][12] - The platform aims to provide a seamless experience for international travelers, integrating dining, transportation, and shopping services into a single application [10][11] Group 4 - The 2025 "Shanghai Summer" will host a record number of over 180 major sports events, including prestigious competitions like the World Rowing Championships and the ATP 1000 Masters [13][14] - These events will be strategically linked with cultural and commercial activities to enhance the overall experience for attendees and promote local consumption [15][16] - The integration of sports events with lifestyle activities aims to attract both local and international audiences, further boosting Shanghai's appeal as a global destination [13][15] Group 5 - The 36th Shanghai Tourism Festival will introduce a new "one festival, two seasons" model, focusing on family-friendly activities and cultural experiences during the summer [17][18] - The festival will feature themed weeks, including fashion performances, cruise experiences, and cultural exhibitions, to engage visitors and enhance their experience [18][19] - The opening of the Shanghai LEGO Land is expected to attract significant attention, with various promotional activities planned to enhance visitor engagement [20][21]