12月19日起，2025年全国十大作品入围项目大众网络票选环节开启。 当前，2025年度中国房企产品测评进入角逐阶段，即日起， 12月19日至25日中午12点 ，大众网络票选通道正式开启。在此之前， 为期两天的入围项目专家评审已于12 月18-19日顺利举行。 为你心中高端、轻奢、品质住宅产品的典范投票 选出你心目中的 " 好房子 " 规则： 与此同时，为方便详实地了解项目情况，本次入围的项目也将再次通过线上进行集中展示。 在"好房子"的全面引领下，房企以更积极的姿态投身产品力建设，致力于解决居住痛点、提升住宅产品品质，提供优异的生活方案。自2018年起，产品力100工作组连 续八年开展中国房企"产品力100"测评研究工作。 目前，2025年度产品力测评工作已经开展，"全国十大作品""中国好房子"测评经组委会初评，现已产生入围项目，并进入专业评审与大众票选环节。 入围项目将经过专家评审、大众票选、测评模型等环节，最终于2026年1月初发布《全国十大高端/轻奢/品质作品》《中国好房子综合奖/单项奖》。 点击图片查看入围作品风采 南宁邦泰·璟和 一座划时代的改善样板 开发企业：邦泰集团 产品类型：高层住宅 建筑风 ...

日前，"2025年中国房企产品测评"全国入围项目进入项目展示阶段。 2025年中国房企产品测评 工作启动于9月中下旬，收到 企业及业内专家推选的优秀项目踊跃参评， 初选的入围 项目已于12月3日揭晓。 详情请戳 《2025年十大作品全国20强揭晓》 本次所有入围项目仍将采用专家评审和网络票选结合的评选方式，最终评出 2025年 "全国十大高端/轻奢/品质作 品""全国好房子"等奖项 ，目前相关测评工作正在有序进行中。 点击图片查看入围项目详情 高端入围项目 杭州岱天青岳里 2025 天青与杭州的一场邂逅，打造核心区城市山林 闹中取静 家住官河 开发企业：招商蛇口 产品类型：叠墅 建筑风格：东方隐贵 成都招商玺 玺高定 万博藏 产品类型：高层住宅、合院 建筑风格：现代 深圳卓越缦悦 中轴之心的时代作品 开发企业：卓越集团 产品类型：超高层住宅、商业 建筑风格：现代 三亚中旅 · 馥棠公馆 国家海岸·太古之上·宽幕大平层 开发企业：招商蛇口 开发企业：中旅投资 产品类型：洋房、小高层住宅 建筑风格：现代 轻奢入围项目 上海保利天奕 人生得"奕"须尽欢——当度假美学遇见松弛哲学 开发企业：保利发展 产品类型：高层住 ...

Core Viewpoint - The article emphasizes the evolving trends in the real estate market, highlighting the importance of emotional consumption and the need for residential products to focus on psychological healing, value recognition, and intelligent living experiences [5][15][14]. Group 1: Company Product Dynamics - The launch of the "2025 Huazhong Land Good House" model in Beijing reflects a commitment to human-centered design and cultural integration, aiming to meet urban living demands [9]. - Huafa's "Hui Life" community has expanded to over 200 groups nationwide, focusing on health and lifestyle, with more than 1,500 events attracting over 80,000 participants [11]. - The residential market has shown improvement in transaction structures, with an increase in the proportion of larger units (120㎡ and above), particularly in the 140-160㎡ segment, which saw a year-on-year increase of 1.3 percentage points [20][25]. Group 2: Customer Trends - Emotional consumption is on the rise, with social media discussions around self-care and quality living experiences increasing significantly, indicating a shift in consumer behavior towards wellness and identity expression [14][15]. - The demand for residential products is shifting towards creating spaces that resonate emotionally and provide a sense of community, with a focus on shared spaces and thematic community activities [17][15]. Group 3: Residential Product Structure Characteristics - The overall transaction structure in the national market is improving, with all segments of products over 120㎡ showing year-on-year increases, particularly in the 140-160㎡ range [20][25]. - In major cities like Shanghai, the market share for 100-120㎡ and 120-140㎡ units has increased, with respective year-on-year increases of 6.9 and 4 percentage points [31]. - The high-end product demand is strong in the Yangtze River Delta region, with the proportion of transactions above 1 million yuan increasing by 1.9 percentage points compared to the previous year [26]. Group 4: Project Highlights - The Hangzhou招商蛇口·杭序府 project features innovative design elements such as asymmetrical facades and a unique underground parking structure, enhancing both aesthetics and functionality [48][53]. - The project has achieved significant sales success, with the first online selection selling out in half a day, generating approximately 1.36 billion yuan [53]. - The design incorporates a variety of residential unit types, ensuring optimal views and maximizing resource sharing among residents [60][61].