Core Viewpoint - The rise of home cooking services is driven by consumer demand for quality and personalized dining experiences, particularly among younger individuals seeking convenience and taste [1][2]. Group 1: Market Demand - Home cooking services cater to the need for personalized dining, allowing consumers to choose ingredients and control the cooking process [1]. - The service is particularly favored for specific occasions such as postpartum recovery and family gatherings, where privacy and professional cooking are valued [1]. Group 2: Industry Challenges - Safety concerns arise from having strangers in homes, leading to potential risks regarding personal safety and food hygiene [2]. - There is a lack of industry standards for food safety and service relationships, making it difficult to assign responsibility in case of issues [2]. - Individual practitioners face high communication costs and low matching success rates, while professional teams struggle with efficiency and cost management [2]. Group 3: Recommendations for Sustainable Development - Service platforms should implement management standards, including pre-screening of service personnel to ensure qualifications [3]. - Contracts should be established with consumers to clarify service fees and responsibilities, enhancing transparency [3]. - Regulatory bodies should strengthen oversight of service quality and provide social security measures for practitioners to promote healthy industry growth [3].

Core Viewpoint - The rise of home cooking services has gained popularity among young consumers, providing a new dining option and employment opportunity for cooking enthusiasts [1][9][12] Group 1: Market Demand and Growth - Home cooking services are increasingly welcomed, with many individuals offering their services on social media platforms like Xiaohongshu, where over 10,000 posts related to "home cooking" have been shared [1][6] - The average fee for a home-cooked meal typically ranges from 50 to 100 yuan, with some individuals reporting significant earnings, such as a monthly income exceeding 15,000 yuan for team leaders [6][12] - The demand for home cooking services is particularly high during special occasions, such as family gatherings and postpartum care, where consumers prefer professional chefs for customized meals [11][12] Group 2: Consumer Preferences - Home cooking services cater to consumers' desires for convenience and quality, allowing them to enjoy personalized meals without the hassle of cooking themselves [10][11] - Consumers appreciate the ability to customize their meals, including selecting ingredients and adjusting cooking methods to meet dietary needs [10][11] - The service is seen as a more affordable alternative to hiring full-time domestic helpers, who may not possess the same culinary skills [10] Group 3: Employment Opportunities - The rise of home cooking services has created new job opportunities for individuals, allowing them to monetize their cooking skills and interests [12] - Many part-time workers have transitioned to full-time roles in this sector, with average monthly incomes reported to be over 5,000 yuan [12] - The trend reflects a broader shift towards the "on-demand economy," where service providers can tailor their offerings to meet specific consumer needs [12] Group 4: Industry Challenges and Regulation - The home cooking service industry faces challenges related to safety, food quality, and consumer disputes, necessitating the establishment of industry standards and regulations [14][15] - Legal experts emphasize the need for service providers to have clear contracts and safety protocols to mitigate risks associated with home cooking services [14] - The industry also grapples with issues of competition and profitability, as individual providers must differentiate themselves in a crowded market [15][16]