"前两个月预约保洁才40元/小时，最近在线平台的订单起步价就是60元/小时起，个别精细清洁项目甚至要额 外加价80元/小时，犹豫两天后发现再想抢只能等过年后了。"市民陈女士看着手机里的家政订单不禁感叹 道。 春节临近，家家户户进入年前大扫除高峰，家政保洁服务也迎来全年最火爆时段，消费热度近期持续攀升。 不少市民发现，这些天的家政服务可谓"一人难求"，有的订单即便额外补价差，档期也只能排到春节期间。 | 的部门 25650 +99元 | のお気になる +99元 | +99元 | +99元 | | --- | --- | --- | --- | | 1 / + 0 0 = 0 | 11.00-210 | 17.00-10 | 17.20-JM | | +99元 | +99元 | +99元 | +99元 | | 10:00-113 | 18.20=Jim | 19:00约满 | | | +99元 | +99元 | +99元 | | 某线上平台的家政服务订单，一周内都处于"约满"状态 订单火爆，加价一倍也难预约 记者浏览多个线上家政平台发现，日常保洁服务的订单大多已排到一周以后，订单价格普遍上浮了 50%~100%。 ...

春节将至，习俗中"除尘迎新"的仪式感不可少。家政保洁服务迎来一年中最忙碌的"春节档"。家住辽宁 省沈阳市大东区的市民张春婷盘算着：请一位保洁员，来一次节前"大扫除"。如果费用不高的话，再请 一位收纳师，将家里的衣物、杂物整理一下。然而，张春婷联系了多个家政公司，只约到了一名保洁 员；收纳师上门要千元起步，短期内还约不到人。 与过去全家总动员大扫除不同，越来越多的居民选择雇用专业保洁人员。保洁、深度清洗等成为常态化 的热门需求。随着数字化服务深度融入家政行业，居民通过手机小程序、微信公众号、短视频平台等渠 道即可轻松下单，选择、预约保洁服务既高效又便捷。 但如何选择服务好又让人放心的家政保洁员？如何避免"踩坑"？据了解，仅沈阳一地，注册的家政企业 就接近3000家，保洁人员服务质量差别很大。沈阳娘子军家政服务学校职业规划师李飞建议，选择家政 保洁不可一味图便宜，要选择大品牌有信誉的家政公司。线上选择除了看评价，还要关注复购率，以及 有无售后服务及投诉追溯机制。由于家政服务业人员流动性高，有无高质量的专业化培训是衡量线下好 家政公司的标尺。线下店有些专业细节值得留意：比如实行员工制的家政公司一般配备标识统一的工装 ...

广州日报消息，"前两个月预约保洁才40元/小时，最近在线平台的订单起步价就是60元/小时起，个别精细 清洁项目甚至要额外加价80元/小时，犹豫两天后发现再想抢只能等过年后了。"市民陈女士看着手机里的 家政订单不禁感叹道。 春节临近，家家户户进入年前大扫除高峰，家政保洁服务也迎来全年最火爆时段，消费热度近期持续攀 升。不少市民发现，这些天的家政服务可谓"一人难求"，有的订单即便额外补价差，档期也只能排到春节 期间。 | 9 服务时长 | | 3小时(<90m2家庭住房) | | | --- | --- | --- | --- | | 它 上门时间 首单特权 | | 请选择时间 > | | | ○ 保洁师 | | 由平台推荐 (?) | | | | 平台推荐保洁师上门时间 | | × | | | 可预约14天内服务,滑动并点击日期可查看更多时间选择 | | | | 周辺 己満 | 原田 品出 周六 已满 | 周日 已满 | 周一已 | | 02-12 | 02-13 02-14 | 02-15 | 02-16 | | UD . UU-OU | UO . 20 -- 113 | UN-UVIOU | -00-20- ...

Core Viewpoint - The beauty industry, particularly nail services, is experiencing a significant surge in demand leading up to the Chinese New Year, with consumer interest and spending increasing dramatically during this peak season [3][10]. Group 1: Industry Trends - The demand for beauty services such as nail art, hairdressing, and eyelash extensions has seen a remarkable increase, with search volumes for these services rising over 90% in the two weeks leading up to the New Year [3]. - Nail service demand has doubled in the same period, indicating a strong consumer trend towards beauty services as part of New Year celebrations [3][8]. - The beauty industry is categorized as one of the "Four Major Consumption Categories" during the festive season, alongside home cleaning services, reflecting a cultural emphasis on celebration and aesthetics [10]. Group 2: Operational Adjustments - Beauty salons are adapting to the increased demand by modifying their operational hours and staffing, with many salons extending their hours and increasing the number of service stations by 3 to 5 per location [7][8]. - Nail technicians are experiencing a significant increase in workload, with daily customer service numbers rising from an average of 5-6 to over 10 during peak times, leading to longer working hours and higher earnings [5][7]. - The average consumption of nail polish has increased, with technicians using up to 2-3 bottles in two days compared to one bottle per week under normal circumstances [6]. Group 3: Customer Demographics and Preferences - A notable shift in customer demographics has been observed, with new customers making up 50% of the clientele, including a wide age range from children to seniors, indicating a broader appeal of beauty services [10]. - Customers are increasingly opting for more complex and expensive nail designs during the festive season, with service times extending to 2-3 hours for intricate styles [10][11]. - The trend of pre-booking appointments has intensified, with many customers reserving slots 1-2 weeks in advance, reflecting a shift in consumer behavior towards planning for beauty services [6][8]. Group 4: Revenue Growth - Beauty technicians' earnings have seen a substantial increase, with reports indicating income growth of nearly 100% compared to the previous year during the peak season [12]. - The overall transaction volume for beauty services has surged, with major cities like Shanghai, Shenzhen, and Beijing leading in consumer demand, contributing to the industry's growth [11].

灿灿是店里的王牌美甲师，2月9日她经过满负荷的工作，直至第二天的凌晨三点才下班，当天只吃了一顿饭。她对第一财经记者表示，"店长和我们提前说 过了，做好心理准备，就忙这一周。"对于美甲师而言最大的激励是收入，春节前两周的忙碌可以为美甲师带来翻倍的工资，"希望赚更多钱回家过年"。 美发、美甲、美睫与家政保洁并称节前消费"四大金刚"。 晚上9点，当周边附近的商家准备关门时，北京将台地区的美画美甲美睫店，正在陆续迎新客进门。 刚完成一单的美甲师灿灿在客人落座后立即戴上了口罩准备开工，陈列所需的用具。门店的王店长看了看顾客要求的款式，对第一财经记者透露，"这个款 完成大概需要两个小时，但之后可能还有客人，不一定能下班。" 春节前的两周，美甲行业迎来了一年中最旺的消费季。美团服务消费趋势显示，春节前两周开始，关于"美发、美甲、美睫"的搜索量环比增长超9成。美甲 需求尤其火热，近两周搜索量环比增长翻倍。 加班至凌晨 第一财经记者在2月11晚间走访了美画美甲美睫店，6位美甲师加上6位顾客以及等位的顾客，不到30平的门店里人头攒动，却异常安静，只能听到搓条和打 磨机的声音。 王店长解释称，"日常情况美甲师会和顾客聊聊天开开玩笑 ...

Group 1 - The home service industry is experiencing a peak labor shortage ahead of the Spring Festival, particularly in positions such as caregivers, cleaners, and hourly workers, due to increased demand for services like year-end cleaning and elder care [1][4] - The overall labor shortage in the home service sector is approximately 20%, with many workers returning home early for the holiday, leading to a situation where demand exceeds supply [1][5] - The price for cleaning services has significantly increased during the peak season, with rates rising from around 30 yuan per hour to 60-80 yuan, reflecting the high demand and limited availability of workers [3][4] Group 2 - The demand for cleaning services has surged, with companies reporting that the average number of households serviced per day has increased from 1-2 to 3, resulting in some orders being temporarily abandoned due to overwhelming demand [1][3] - Online platforms have adjusted their pricing for cleaning services to above 80 yuan per hour, indicating a saturated market where customers are advised to book at least a week in advance [4] - The logistics industry is also facing labor shortages due to the peak in parcel deliveries for the New Year, with a reported need for approximately 40 additional workers in loading and sorting roles, reflecting a 20% labor gap [5]

正是无数这样平凡而坚韧的奋斗者，以点滴付出汇聚成城市发展的坚实力量。值此新春佳节，祝愿 每一位在外拼搏的人：归途顺遂，阖家团圆，事业可期，温暖常伴。(中国经济网记者 陈梦宇) (责任编辑：陈梦宇) 春节假期将至，我们有幸记录下一位家政工作者的日常工作片段。她与丈夫一同在北京务工，子女 留守家乡，这正是无数在外打拼者的真实缩影。尽管日常工作辛劳琐碎，但她的言语间满是欣喜与期盼 ——只因即将踏上归途，与家中老人、孩子团圆。 在交流中我们了解到，近期家政保洁订单显著增多，一线、新一线城市节前家政服务需求持续攀 升，行业热度直观可见。几块抹布、细致清扫，这位家政从业者以专业服务连接起千家万户，既为他人 营造整洁温馨的居住环境，也让自己收获了稳定的收入与对生活的美好期许。 ...

春节临近，"扫尘迎新年"的传统习俗让家政服务市场迎来年度高峰。然而今年，不苏州家庭发现，想预约一次彻底的大扫除难度还不小，即使金牌保洁员 时薪飙升至百元、档期排至除夕，依然"一人难求"。扬子晚报/紫牛新闻记者走访市场了解到，家政公司订单数量同比上涨了三成左右，人员紧缺、供需 失衡使得过年期间家政服务频频"爆单"。 价格普涨仍"爆单"，资深保洁时薪破百 "每年春节前都是家政服务的高峰期，平时60元一小时的普通保洁，现在涨到70元，如果是擦玻璃、清洁油烟机等专项服务，价格更高。"苏州工业园区一 家家政服务公司的负责人陆女士告诉记者。据了解，春节前保洁服务价格普遍上涨10%至30%，按面积计价的服务每平米也贵了1—2元。 更抢手的是经验丰富的"金牌保洁"。从业八年的张阿姨透露，她目前的时薪最高可达100元，日程从早排到晚，"每天单子都爆满，只有晚上有点空 闲。"即便如此，对于春节加班她仍连连摇头："挣钱是为了过得更好，过年不回家，钱再多也没意思。"她计划在腊月廿八(2月13日)停工，陪家人过完年 再复工。 供需失衡凸显：家政员返乡，需求反增 价格上涨的背后，是短期内供需的严重错配。陆女士分析，越来越多家政人员选择提 ...

"离春节没剩几天，想约个上门保洁做全屋大扫除，在线上已经约不到好的档期了，只能约晚上。"上海 市民王先生的困扰，正是当下春节前家政服务行业市场火爆场景的真实写照。 企查查数据显示，截至2月9日，国内现存家政相关企业293.18万家。近十年家政相关企业存量规模持续 增长，2025年末全国相关企业存量规模达290.38万家，较十年前(2016年)增长4倍有余。从注册资本来 看，家政相关企业多为轻量级企业，注册资本在200万元以下的相关企业共计占比近八成。从地区分布 来看，现存家政相关企业多分布在华东地区，占比达37.67%。注册量方面，2025年全年注册50.98万家 相关企业，截至目前，今年已注册4.67万家。 年俗刚需撞上"返乡潮"，动态定价与"共享员工"破冰 "除旧迎新"的传统习俗催生家政保洁消费热潮。距2026年春节仅剩一周，北京、上海等一线城市家政市 场迎来最繁忙的时刻。 线上平台预约通道秒空，线下门店咨询电话铃声不断，资深保洁员日薪突破千元仍"一嫂难求"。 线上服务时段预约"秒光"，线下门店加价预约 "去年'双11'我在京东囤了保洁券，但现在基本上预约不到什么正常时间了，别指望双休日了，工作日 也只有 ...