据北京商报报道，东方甄选正以1.5万元至3万元的薪资范围，招聘北京首家旗舰店的店长，在人选考量上，更倾向于拥有"餐饮+零售"复合业态管理经验的 从业者。这家旗舰店选址于北京中关村，面积约400平方米，除了生鲜、零食、日用百货等便利店常见品类外，还规划了简餐与咖啡饮品区域。 事实上，东方甄选曾在近场零售领域做过尝试。去年4月，该公司推出"小时达"服务，同时推出"东方甄选小时达"抖音账号。据规划，"小时达"业务先是针 对北京市场，与京东买菜17个前置仓合作，配送北京五环内80%区域，但后续因流量规模、SKU丰富度以及仓储主导权等方面的限制，小时达账号最终被放 弃。 从当前情况来看，东方甄选的线下布局仍需应对不少挑战。成本与团队建设方面，中关村核心区域400平方米的门店，在租金、装修以及人力成本上的投入 相对较高；同时，线下零售与线上直播在运营逻辑上存在明显差异，前者对货架陈列、顾客动线设计等专业技术要求更高，而东方甄选在这些领域的经验积 累尚需加强，即便引入有便利店从业经验的人才，团队之间的磨合与体系搭建也需要一定时间。 行业竞争环境也较为复杂。在中关村周边，盒马、山姆等商超品牌已形成成熟的供应链体系，7-11、 ...

Core Insights - Oriental Selection is planning to open its first flagship store in Beijing, with a focus on hiring a store manager with experience in both food and retail sectors, offering a salary between 15,000 to 30,000 yuan [1][6] - The flagship store will feature a variety of products including fresh food, snacks, daily necessities, and a dining area for quick meals and coffee [1] - The company aims to leverage offline retail as a new growth avenue, especially after facing challenges in its online business due to the departure of key personnel [1][14] Recruitment and Store Management - The store manager position requires over five years of retail experience and management of teams larger than 15 people, with a preference for candidates from convenience store backgrounds [6] - Recent business registration changes indicate that Oriental Selection is expanding its operational scope to include food management and delivery services [6][7] Business Model and Strategy - The flagship store model may draw inspiration from successful convenience store operations, integrating dining and coffee areas [7] - The company is exploring a hybrid online-offline model, utilizing existing New Oriental teaching points to attract foot traffic and convert visitors into members [7][10] Market Context and Competition - The flagship store is positioned to enhance Oriental Selection's offline presence amid increasing competition from other live-streaming and retail brands [11][12] - The company faces significant competition in the offline retail space, particularly in high-traffic areas like Beijing's Zhongguancun, where it will compete with established brands [12][13] Financial Performance and Challenges - The company has experienced a decline in GMV across all sales channels, dropping from 14.3 billion yuan to 8.7 billion yuan year-over-year [14] - The departure of key figures has impacted the company's market presence, with a notable drop in followers and sales volume on major platforms [14][15] Product Diversification and App Development - Oriental Selection is diversifying its product offerings, moving beyond low-margin fresh food to include higher-margin items like smart home products and apparel [14] - The company's app has seen an increase in GMV contribution, rising from 8.4% to 15.7% of total sales, indicating a growing focus on digital sales channels [15]