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东方美人轻乳茶
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一周新消费NO.334|李锦记进军面条领域;迪桑特官宣吴磊为品牌代言人
新消费智库· 2025-11-09 13:04
Core Insights - The article highlights the latest trends and product launches in the new consumption sector, showcasing various brands and their innovative offerings [4][6][10]. New Product Launches - Huangchong launched a lightweight thermal cup weighing only 128g, designed for easy handling [6]. - Wangwang introduced a new "Black Truffle Egg Yolk Flavor Senbei," featuring a unique taste profile and approximately 29kcal per pack [6]. - Xiangpiaopiao released a new "Oriental Beauty Light Milk Tea," which contains no trans fats, artificial flavors, or vegetable fats [6]. - BeBeBus launched the "Light Enjoy Pro Waist Stool," designed for ergonomic support [6]. - Wanglaoji introduced a new "Hua Ju Hong Chen Pi" beverage, made with traditional methods and featuring zero sugar, fat, or calories [7]. - Guming launched a "Caramel Latte" that combines award-winning coffee with fresh milk and caramel [9]. - Inne introduced a liquid calcium product containing 600mg of calcium along with vitamins D3, K2, and magnesium [9]. - Guozi Shule launched a new "Cocoa Milk" series, which is free from trans fats and offers a smooth taste [9]. - Shuke Baby released a magical color-changing toothpaste for children, encouraging them to brush for two minutes [9]. Industry Events - Meituan Shangu announced plans to collaborate with thousands of brands to build official lightning warehouses, facilitating low-cost entry into instant retail [10]. - Lee Kum Kee entered the noodle market in the UK with a new original noodle series, including various types of noodles [12]. - The documentary "Joyful Mama," focusing on maternal mental health, was launched in collaboration with Beijing Television [12]. - The price of Feitian Moutai on e-commerce platforms dropped below 1600 yuan per bottle due to increased promotional efforts ahead of Double Eleven [12]. - a2 Milk Company completed the sale of its 75% stake in Mataura Valley Milk to Open Country Dairy [12]. Investment and Financing Trends - Weinan Battery announced the completion of a 670 million yuan Series C financing round, aimed at battery asset investment and technology development [17]. - The U.S. plant-based jelly brand Oddball secured $2 million in seed funding to expand retail and innovate products [19]. - Jijiashijie completed a new round of financing worth over 100 million yuan, with investments from Huawei Hubble and Huakong Fund [20]. - Kimberly-Clark announced a $48.7 billion acquisition of Kenvue, the consumer health business spun off from Johnson & Johnson [22]. - Chip Field completed nearly 100 million yuan in A+ round financing to accelerate chip development and market expansion [22]. New Consumption Trends - The article discusses the emergence of new consumption trends, including the rise of plant-based products and the focus on health and wellness in consumer goods [44][45].
香飘飘名优茶系列上新,年轻人的第一杯“东方美人”来了
Xin Lang Cai Jing· 2025-11-05 03:09
来源:环球网 备受好评的香飘飘"名优茶系列"再度上新。10月28日,香飘飘"东方美人轻乳茶"上架电商平台,将于11月1日正式发售。该产品首次将来自中国台湾省的正宗东方美人原叶茶引入杯装奶茶领域 作为一款在老茶客中颇负盛名的小众名茶,东方美人茶的独特之处在于其经过"蝉咬磨砺"形成的特殊风味:茶叶必须经过小绿叶蝉叮咬吸食后,才能产生独特的蜜香与熟果香。 "我们想要让消费者品尝到最正宗、最地道的东方美人,所以在选择原料时,优先考虑采用核心原产地的顶级茶叶。"据香飘飘研发负责人介绍,东方美人轻乳茶选用的中国台湾东方美人茶叶均为 资料显示,中国台湾省新竹县是正宗东方美人茶核心产区。这里拥有得天独厚的地理环境,适宜茶树生长和小绿叶蝉存活。当地茶农坚持纯手工采摘,只取"一芽二叶"且芽片完整的蝉咬嫩芽。从 除了选用原产地顶级原料,香飘飘东方美人轻乳茶还通过独特配方提升口感层次。产品以正宗东方美人乌龙茶为基底,特别添加福建高香型金牡丹红茶,提升香气与风味层次。乳品方面采用锁鲜 "和香飘飘原叶现泡其它产品一样,东方美人轻乳茶也采用了独立原叶茶包,消费者可以自由选择冲泡方式。"研发负责人介绍,消费者饮用时可先调入牛乳和糖浆制成奶茶 ...