2025年11月28日，"2025资本市场高质量发展论坛"在成都隆重举行。东方证券凭借在投资者教育领域的深厚积淀与创新实践，一举斩获"2025年度最具影 响力券商互联网投教基地""2025年度投教活动最佳组织"两项重磅荣誉，彰显了行业对其投教工作的高度认可。 2025年5月15日，东方证券联合上海市证券同业公会投放公益主题短片《非法荐股藏陷阱 理性投资护钱袋》，短片在上海虹桥、浦东机场100多个核心点 位大屏滚动播出。短片以"哪吒打假"为场景演绎，生动诠释"守住钱袋子"的实用策略，彰显金融机构的社会责任担当。另外，针对防非宣传重点"股市黑 嘴"制作微电影《贾理财饼铺》，电影将非法金融活动的常见套路作为核心创意，无缝融入一间街头巷尾常见的"饼铺"故事中。通过"饼"这一极具生活气 息且富有象征意义的载体，影片将抽象、复杂的金融骗局具象化、可视化。 上述两则公益短片登陆上海浦东、虹桥双机场100余个核心点位，每日高频播放20轮，仅两周时间便累计触达超500万人次，精准覆盖高净值商旅等重点人 群，以创新传播方式织密投资者保护"安全网"，扩大了投资者教育宣传覆盖面与精准度。 引导长期投资 帮助投资者树立理性观念 由于信 ...

Core Insights - The active user base of securities apps reached 173 million in August, marking a 4% month-on-month increase and a 27.26% year-on-year increase, the highest monthly active users and growth rate of the year [1][2] - Major brokerages are enhancing their apps by integrating AI technology and driving technological innovation to improve user experience and ensure system stability [1][4] Group 1: Market Performance - In August, the Shanghai Composite Index rose by 7.97%, and the average daily trading volume of A-shares was 2.31 trillion yuan, a 41.27% month-on-month increase [2] - Eleven brokerage apps had over 5 million monthly active users, with leading apps like Huatai Securities' "Zhangle Wealth" reaching 11.83 million users, a 4.17% increase [2] - Among 50 securities apps, 46 saw month-on-month growth in active users, with Guojin's "Commission Treasure" leading at 11.86% growth [2] Group 2: Third-Party Platforms - Third-party platforms maintained significant traffic, with Tonghuashun, Dongfang Caifu, and Dazhihui having 36.73 million, 17.90 million, and 12.59 million monthly active users respectively, showing month-on-month growth of 4.91%, 4.44%, and 5.59% [3] Group 3: Service Optimization - Brokerages are accelerating app upgrades to meet diverse investor needs, focusing on enhancing service intelligence and system stability [4] - Recent innovations include Guojin Securities' AI intent recognition model for customer service and Shanghai Securities' real-time news feature for targeted information delivery [4] Group 4: Digital Transformation - Brokerages are encouraged to leverage AI for digital transformation, shifting from mere trading tools to comprehensive decision-support assistants [5] - Enhancements in trading system stability and efficiency are critical, with firms like Dongfang Securities launching low-latency trading systems to improve service quality [5]

Core Insights - The number of brokerage apps with over 1 million monthly active users reached 25, showing a positive month-on-month growth with an average increase of 3.35% in March compared to February [1][2] - The highest month-on-month growth was observed in Xinda Securities' app "Xinda Tianxia" with an increase of 5.29%, while the lowest growth was in Huaxi Securities' app "Huacai Rensheng" with an increase of only 2.07% [1][2] Monthly Active User Growth of Brokerage Apps - The top brokerage apps by month-on-month growth in March are as follows: - 1st: "Zhangle Caifutong" by Huatai Securities with a growth of 2.79% [2] - 2nd: "Guotai Haitong Junhong" by Guotai Junan Securities with a growth of 2.66% [2] - 3rd: "Ping An Securities" with a growth of 2.80% [2] - 4th: "Zhaoshang Securities" with a growth of 4.37% [2] - 5th: "CITIC Securities Xin E-Tou" with a growth of 3.95% [2] - 6th: "Guotai Haitong Tongcai" by Haitong Securities with a growth of 2.38% [2] - 7th: "Qingting Diankin" by CITIC JianTou Securities with a growth of 4.09% [2] - 8th: "GF Securities Yitaojin" with a growth of 3.84% [2] - 9th: "Xiaofang" by Fangzheng Securities with a growth of 3.53% [2] - 10th: "China Galaxy Securities" with a growth of 2.75% [2] - Other notable apps include "Xinda Tianxia" by Xinda Securities with a growth of 5.29% and "Yuli Bao" by Industrial Bank with a growth of 5.89% [2]