炒股就看金麒麟分析师研报，权威，专业，及时，全面，助您挖掘潜力主题机会！ 智通财经1月8日讯（记者 陈俊兰）2025年，证券类APP在市场走势变化与技术深度变革的双重挑战下展现出强劲韧性。据QuestMobile最新数 据显示，今年前11个月，证券类APP月均活跃用户规模达1.27亿，行业活跃度在10月攀升至全年高点，单月月活跃用户数突破1.35亿，创下年 内新高。 | | | 前11个月APP月均活跃度百万以上券商 | | | --- | --- | --- | --- | | 序号 | 证券公司 | App | 前11个月均值 | | 1 | 华泰证券 | 涨乐财富通 | 824.95 | | 2 | 国信证券 | 国信金太阳 | 788.88 | | 3 | 中国银河证券 | 中国银河证券 | 753.50 | | 4 | 中信证券 | 中信证券信e投 | 704.82 | | 5 | 国泰海通证券 | 国泰海通君弘 | 696.34 | | 6 | 平安证券 | 平安证券 | 649.76 | | 71 | 广发证券 | 广发易淘金 | 497.31 | | 3 | 招商证券 | 招商证券 | 470 ...

21世纪经济报道记者 孙永乐 继10月活跃用户出现阶段性回落后，证券类App月活再度呈现增长态势。 易观千帆最新数据显示，2025年11月证券类App的月活跃用户总数约1.72亿人，环比增长2.06%，同比减少3.20%。 具体而言，第三方证券App中，同花顺月活超三千万稳居首位，东方财富与大智慧月活均超千万紧随其后；券商自营App领域，华泰涨乐财富通月活 维持千万，国泰海通君弘月活重返千万阵营；仅有2家券商App月活同比增幅超过10%，分别为兴业证券优理宝和国金佣金宝。 值得一提的是，人工智能正在重构证券行业服务模式，目前行业已告别功能堆砌，转向场景深度融合与人机协同，AI原生APP成为券商财富管理转 型的核心抓手。今年11月以来，头部机构加速AI应用布局与升级，如国泰海通推出灵犀APP 2.0，华泰证券"AI涨乐"完成8次迭代。 展望12月，易观千帆证券业咨询专家杨玲向21世纪经济报道记者表示，证券类App的月活数据大概率呈现温和环比增长，但同比增速面临压力的情 况。年末券商常规营销活动与市场对跨年行情的预期将为活跃度提供支撑，但若市场持续波动或将制约整体活跃度的爆发式增长。 一方面，权益市场交投明显降温 ...

Core Insights - The third quarter of 2023 saw a total of 190 million monthly active users in the Chinese securities service application industry, reflecting a 5.4% quarter-on-quarter growth, indicating overall market expansion [1] - The growth in user base is driven by two main factors: an average of 2.5076 million new individual investor accounts opened monthly and an average monthly increase of 3.5052 million active users, showing a strong correlation of 0.75 between the two metrics [1] User Growth Dynamics - The securities industry is currently driven by both "new user acquisition" and "existing user activation," with new accounts serving as a vital source of external growth [1] - The monthly active user growth often surpasses the new account openings, highlighting the importance of product iteration and operational optimization in enhancing the activity levels of existing users [1] Application Performance - Tonghuashun and Dongfang Caifu lead the market with a point index exceeding 8000 and monthly active users in the millions, establishing a significant competitive advantage [2] - Zhangle Wealth Pass, representing a top brokerage's proprietary application, maintains over 10 million monthly active users and shows a remarkable over 100% quarter-on-quarter growth in downloads [2] - The competitive landscape is intense in the four-star range of the point index (7200 to 7799), with over ten applications having monthly active users between 5 million and 12 million [2] Future Trends - The head brokerage firms are solidifying their positions through ecosystem advantages, while smaller brokerages are leveraging high-quality channels and market opportunities [2] - The next phase of competition may hinge on differentiated advantages stemming from AI application innovations, with a focus on the parallel development of algorithms and data [2] - The ability to assetize data and apply it in multidimensional ways is becoming a decisive factor for the scalable implementation of AI and the generation of differentiated value [2]

Core Viewpoint - The article highlights the significant growth in the brokerage business of Chinese securities firms in the third quarter, driven by a transformation towards wealth management, despite a simultaneous reduction in physical branch networks [1][2]. Group 1: Financial Performance - In the first three quarters, 42 A-share listed securities firms achieved a total revenue of 419.56 billion yuan and a net profit of 169.05 billion yuan, with a net profit growth rate exceeding 60% [1]. - Brokerage business net income reached 111.78 billion yuan, accounting for over 25% of total revenue, marking a year-on-year increase of 74.64% [1]. Group 2: Branch Network Changes - Over 25 securities firms have closed nearly 120 branches in the first three quarters, indicating a trend of significant downsizing in physical outlets [2][7]. - Major firms like Guosen Securities have closed 12 branches in a single move, reflecting a shift in strategy towards optimizing branch layouts and enhancing wealth management capabilities [7]. Group 3: Brokerage Business Dynamics - Leading firms such as CITIC Securities and Guotai Junan both surpassed 10 billion yuan in brokerage income, while several smaller firms reported substantial growth rates exceeding 80% [3]. - The integration of merged firms has led to remarkable growth rates, with Guolian Minsheng Securities seeing a 293.05% increase in brokerage income [3]. Group 4: Revenue Structure - Smaller firms rely more heavily on brokerage income, with some firms like Huayin Securities and Huaxi Securities having over 40% of their revenue from brokerage fees, compared to less than 20% for top firms [4]. Group 5: Digital Transformation - The shift towards digital channels and AI integration is becoming a focal point for many securities firms, with terms like "digital transformation" and "intelligent empowerment" frequently mentioned in earnings calls [10][11]. - Firms are moving from traditional customer acquisition strategies to a more integrated online-offline approach, enhancing customer engagement through digital platforms [12]. Group 6: AI Integration in Wealth Management - Nearly 10 firms have introduced AI features in their apps, aiming to enhance user experience and service delivery [14]. - The role of AI is evolving from standard tools to personalized advisory services, with firms like Guotai Junan launching AI-driven applications to support investment decisions [15][16].

Core Insights - The recent quarterly reports indicate a significant growth in the brokerage business revenue of Chinese securities firms, with a total revenue of 4,195.61 billion yuan and a net profit of 1,690.49 billion yuan for the first three quarters, marking a net profit increase of over 60% [1] - A transformation towards wealth management is accelerating, characterized by a reduction in physical branch offices and an increase in online channel development and AI integration [2] Financial Performance - In the first three quarters, 42 listed securities firms reported a combined brokerage fee income of 1,117.77 billion yuan, accounting for over 25% of total revenue, with a year-on-year increase of 74.64% [1] - Leading firms such as CITIC Securities and Guotai Junan both surpassed 10 billion yuan in brokerage fee income, while 17 firms reported less than 1 billion yuan [3] Business Transformation - The wealth management transformation is marked by a significant reduction in physical branch offices, with over 25 firms closing nearly 120 branches in the first three quarters [5] - The shift from traditional physical branches to digital channels is driven by the need for cost efficiency and improved customer acquisition [6] Digital Transformation - The industry is moving towards a digital transformation, with keywords like "digital transformation" and "intelligent empowerment" frequently mentioned in quarterly performance meetings [7] - Firms are focusing on building integrated online and offline customer acquisition systems, with significant growth in active users of securities apps [8] AI Integration - Nearly 10 firms have announced the deployment or update of AI-related features in their apps, enhancing service models and enabling a shift towards personalized investment advisory [9] - The introduction of AI functionalities aims to transform service roles from standardized tools to personalized advisors, covering the entire wealth management process [10][11] Service Model Evolution - The service chain is evolving from transaction execution to comprehensive asset allocation, with firms integrating AI to create a complete wealth management solution [11] - The focus is on enhancing the efficiency of investment advisors through AI tools, creating a dual-driven service system of "professional + intelligent" [12]

Core Insights - The A-share market experienced active trading in September 2025, with a significant increase in the number of new accounts and user engagement on securities apps, indicating a robust market environment [1][3][10]. User Engagement and Market Activity - In September 2025, the monthly active users of securities apps reached 175 million, marking a 0.74% month-over-month increase and a 9.73% year-over-year increase, setting a new record for the year [1][5]. - The Shanghai Composite Index saw a slight increase of 0.64% in September, while the Shenzhen Component Index surged by 6.54%, reflecting a strong market performance [3]. - New account openings in the A-share market totaled 2.9372 million in September, a year-over-year increase of 60.73% and a month-over-month increase of 10.83%, making it the second-highest monthly figure of the year [3][4]. Securities App Performance - The top three third-party securities apps, Tonghuashun, Dongfang Caifu, and Dazhihui, maintained a dominant position with monthly active users exceeding 10 million [7][8]. - Tonghuashun led with 37.21 million active users in September, followed by Dongfang Caifu and Dazhihui with 18.23 million and 12.71 million, respectively [7][8]. - The overall user growth of securities apps showed signs of slowing down, with some broker apps experiencing slight month-over-month declines in active users [6][10]. Financing and Margin Accounts - In September, new margin trading accounts reached 205,400, a month-over-month increase of 12.24% and a year-over-year increase of 288%, indicating growing investor participation [4]. - The total number of margin trading accounts surpassed 15.29 million by the end of September, with individual investors accounting for 7.70 million [4]. AI Integration in Securities Apps - The integration of artificial intelligence (AI) is becoming a core focus for securities firms, enhancing operational models and service quality [11][12]. - Several firms are actively developing AI-driven applications to improve customer service and streamline processes, with notable launches including Huatai Securities' "AI Zhangle" app [12].

Core Viewpoint - The A-share market is experiencing increased trading activity, with a significant rise in the number of active users on securities apps, driven by new account openings and a favorable market environment [1][3][4]. User Activity and Market Trends - In September 2025, the monthly active user count for securities apps reached 175 million, marking a 0.74% increase month-on-month and a 9.73% increase year-on-year, setting a new record for the year [1][4]. - The A-share market showed strong performance, with the Shanghai Composite Index rising by 0.64% and the Shenzhen Component Index increasing by 6.54% in September [3]. - New account openings in September totaled 2.9372 million, a year-on-year increase of 60.73% and a month-on-month increase of 10.83%, bringing the total for the first three quarters of 2025 to approximately 20.149 million [3][4]. Securities App Performance - The top three securities apps, Tonghuashun, Dongfang Caifu, and Dazhihui, dominate the market with over 10 million active users each, while the overall growth rate of active users is slowing down [6][10]. - The monthly active user numbers for the top apps in September were as follows: Tonghuashun at 37.21 million, Dongfang Caifu at 18.23 million, and Dazhihui at 12.71 million, with respective month-on-month growth rates of 1.31%, 1.81%, and 1.01% [7][10]. Financing and Margin Accounts - In September, new margin trading accounts reached 205,400, a month-on-month increase of 12.24% and a year-on-year increase of 288%, indicating growing investor participation [4]. - The total number of margin accounts exceeded 15.29 million by the end of September, with individual investors accounting for approximately 7.70 million [4]. AI Integration in Securities Apps - The integration of artificial intelligence (AI) is becoming a core focus for securities firms, enhancing operational models and service quality [12][13]. - Several firms are launching AI-driven apps to improve customer service and engagement, with a focus on personalized and efficient user experiences [13][14]. Market Outlook - The future growth of active users on securities apps may be influenced by external market factors, policy expectations, and the ongoing influx of new investors [11][12].

Core Insights - The active user count of stock trading apps serves as a crucial indicator of investor sentiment, with approximately 175 million active users in September 2025, reflecting a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, marking a record high for the year [1][2]. Group 1: User Activity and Rankings - In September 2025, two brokerage apps surpassed 10 million monthly active users, while eleven apps exceeded 6 million, with the top three being Huatai Securities, Guotai Junan, and Ping An Securities [2][3]. - Huatai Securities' "Zhang Le Wealth" app led with 11.95 million active users, followed by Guotai Junan's app with 10.29 million, and Ping An Securities with 8.80 million [3]. - The overall growth momentum of brokerage app active users has slowed, with some apps experiencing slight month-on-month declines [1][2]. Group 2: Year-on-Year Growth - The app "Youlibao" from Industrial Securities saw a year-on-year increase of 35.95%, while several other apps, including Guojin Securities and Xihua Securities, reported over 20% growth [2][3]. - Only one app, Dongguan Securities' "Zhang Zheng Bao," experienced a year-on-year decline of 0.19% [2][3]. Group 3: AI Integration in Brokerage Apps - The rapid development of AI technology has led to an increasing demand for its application in the securities industry, with firms investing in financial technology to enhance their app services [4]. - Huatai Securities launched an independent AI application terminal "AI Zhang Le," integrating AI capabilities throughout key processes such as stock selection and trading [4]. - Guotai Junan introduced a new generation of fully AI-driven app "Lingxi," promoting deep integration of AI technology with diverse customer service scenarios [4]. Group 4: Future Directions for AI in Securities - Industry experts emphasize the need for brokerage firms to create differentiated services using AI, addressing challenges such as professional inadequacy and compliance risks associated with general AI models [4][5]. - The goal is to develop AI as a personalized "super AI service assistant" for users, enhancing the overall digital transformation of the securities industry [5].

Core Insights - The active user base of securities apps has reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new monthly record for the year [1][2] Group 1: User Activity and Rankings - Two securities apps surpassed 10 million monthly active users, while 11 apps exceeded 6 million, with Huatai Securities' "Zhangle Wealth" leading at 11.95 million users [2][3] - The top five securities firms maintained their positions, with Huatai Securities, Guotai Junan, and Ping An Securities ranking first, second, and third respectively [2][3] - The overall growth momentum of monthly active users for securities apps has slowed, with some experiencing slight month-on-month declines [1][2] Group 2: Year-on-Year Growth - The app "Yuli Bao" from Industrial Securities saw a year-on-year increase of 35.95%, while several other apps also reported growth exceeding 20% [2][3] - Only one app, Dongguan Securities' "Changzheng Bao," experienced a year-on-year decline of 0.19% [2][3] Group 3: AI Integration in Securities Apps - The rapid development of AI technology has led to increased demand for its application in the securities industry, with firms investing in financial technology to enhance their app services [4] - Huatai Securities launched an independent AI application terminal "AI Zhangle," integrating AI capabilities across key functions such as stock selection and trading [4] - The industry is focusing on creating differentiated services through AI, addressing challenges such as professional adequacy and compliance risks [4][5]

Core Insights - The active user count for securities apps in China has surpassed 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new record for the year [2][4] - The competition among brokerage apps is intensifying, with two apps exceeding 10 million active users and eleven apps surpassing 6 million [2][4] - Major players like Huatai Securities, Guotai Junan, and Ping An Securities lead the market in terms of active user numbers [3][4] User Activity Metrics - The top three brokerage apps by active users are: 1. Huatai Securities - 11.95 million [5] 2. Guotai Junan - 10.29 million [5] 3. Ping An Securities - 8.80 million [5] - The overall growth trend in active users for brokerage apps has slowed down, with some apps experiencing slight month-on-month declines [2][4] Year-on-Year Growth - Notable year-on-year growth includes: - Xinyi Securities' Youlibao app with a 35.95% increase [4] - Guojin Securities and Guohai Securities both exceeding 20% growth [4] - Dongguan Securities' app saw a minor decline of 0.19% year-on-year [4] AI Integration in Brokerage Apps - The rapid development of AI technology is driving the need for its application in the securities industry [6][7] - Brokerages are increasingly integrating AI into their apps, enhancing features like intelligent trading tools and advisory services [7] - Huatai Securities launched an independent AI application terminal, "AI Zhangle," which integrates AI capabilities across key functions [7] - Guotai Junan introduced a new AI-driven app, "Lingxi," to deepen the integration of AI with diverse customer service scenarios [7] Future Directions for AI in Securities - The focus is on creating personalized AI services that act as "super AI service assistants" for users [8] - The digital transformation in the securities industry should be practical and integrated with specific business needs, supported by technology, personnel, and institutional frameworks [8]