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9月券商APP月活1.75亿人,再创年内新高
Mei Ri Jing Ji Xin Wen· 2025-10-18 00:31
Core Insights - The active user count for securities apps reached approximately 175 million in September 2025, marking a month-on-month increase of 0.74% and a year-on-year increase of 9.73%, setting a new record for the year [1][2] User Activity Trends - The active user count in September 2025 is the third highest in the past year, only lower than October and November 2024 [2] - Leading brokerage apps like Huatai Securities' Zhangle Wealth and Guotai Junan's Junhong maintained over 10 million active users, solidifying their top positions [2][3] - Smaller brokerages showed significant growth disparities, with some like Guojin's Commission Treasure and Xibu Securities experiencing notable increases, while others faced declines [3] Daily Active Users - Huatai's Zhangle Wealth led in daily active users with 4.378 million, followed by Ping An Securities and GF Securities, both exceeding 3.5 million [4] - The competition among top brokerage apps in terms of daily active users is becoming more established, with smaller firms needing to overcome challenges in user scale and engagement [4] AI Integration in Brokerage Operations - The operational logic of brokerages is shifting from passive market participation to leveraging AI technology for enhancing user engagement and conversion efficiency [5][6] - Huatai Securities launched an independent AI application terminal, "AI Zhangle," which integrates AI capabilities across key functions like stock selection and trading, emphasizing transparency and user adaptation [6] - The industry is witnessing a comprehensive AI transformation, moving from isolated intelligence to full-scenario integration, with AI becoming a core driver for user operations and wealth management [6]
8月证券App活跃用户数创年内新高 同比增长27.26% 两家券商月活超千万
Mei Ri Jing Ji Xin Wen· 2025-09-19 14:43
Core Insights - The A-share market experienced a strong rally in August 2025, significantly increasing market activity and user engagement in securities apps [1][2]. User Engagement - In August 2025, the number of active users for securities apps reached 173 million, marking a year-on-year increase of 27.26% and a month-on-month increase of 4%, setting a new monthly record for the year [2]. - The top-performing securities apps included Huatai Securities' Zhangle Wealth and Guotai Junan Junhong, both achieving over 10 million active users in August [1][2]. Growth Trends - The monthly active users for Guojin Securities' Commission Treasure reached 792,400, with a month-on-month growth of 11.86%. Other notable increases were seen in Industrial Securities' Yuli Treasure, Dongfang Winner, and China Galaxy Securities, with growth rates of 6.2%, 5.74%, and 5.44% respectively [3]. - The number of securities apps with over 5 million monthly active users remained stable at 11 in August [3]. Daily Active Users - The top ten securities apps by daily active users remained unchanged, with Huatai Securities leading at 4.14 million, followed by Ping An Securities and Guangfa Securities with 3.35 million and 3.26 million respectively [4]. - Despite a decline in daily active users in August compared to previous months, there was a clear growth trend compared to January 2025 [4]. Strategic Shifts - The recent "8.18 Financial Festival" highlighted a strategic shift among brokerages from short-term promotions to long-term customer value management, characterized by extended operational cycles and deeper integration of AI technology [4][5]. - Major brokerages are transitioning from single-event promotions to continuous engagement strategies, with some extending their promotional activities to 1-2 months, effectively transforming the "Financial Festival" into a "Financial Season" [5].
8月份证券类App活跃人数创年内新高
Zheng Quan Ri Bao· 2025-09-17 16:15
Core Insights - The active user base of securities apps reached 173 million in August, marking a 4% month-on-month increase and a 27.26% year-on-year increase, the highest monthly active users and growth rate of the year [1][2] - Major brokerages are enhancing their apps by integrating AI technology and driving technological innovation to improve user experience and ensure system stability [1][4] Group 1: Market Performance - In August, the Shanghai Composite Index rose by 7.97%, and the average daily trading volume of A-shares was 2.31 trillion yuan, a 41.27% month-on-month increase [2] - Eleven brokerage apps had over 5 million monthly active users, with leading apps like Huatai Securities' "Zhangle Wealth" reaching 11.83 million users, a 4.17% increase [2] - Among 50 securities apps, 46 saw month-on-month growth in active users, with Guojin's "Commission Treasure" leading at 11.86% growth [2] Group 2: Third-Party Platforms - Third-party platforms maintained significant traffic, with Tonghuashun, Dongfang Caifu, and Dazhihui having 36.73 million, 17.90 million, and 12.59 million monthly active users respectively, showing month-on-month growth of 4.91%, 4.44%, and 5.59% [3] Group 3: Service Optimization - Brokerages are accelerating app upgrades to meet diverse investor needs, focusing on enhancing service intelligence and system stability [4] - Recent innovations include Guojin Securities' AI intent recognition model for customer service and Shanghai Securities' real-time news feature for targeted information delivery [4] Group 4: Digital Transformation - Brokerages are encouraged to leverage AI for digital transformation, shifting from mere trading tools to comprehensive decision-support assistants [5] - Enhancements in trading system stability and efficiency are critical, with firms like Dongfang Securities launching low-latency trading systems to improve service quality [5]
创年内新高!8月证券App活跃用户重回1.7亿,两家券商月活超千万
Mei Ri Jing Ji Xin Wen· 2025-09-17 15:21
Core Viewpoint - The A-share market experienced a strong rally in August 2025, with the Shanghai Composite Index approaching the 3900-point mark, leading to a significant increase in market activity and a record high in active users of securities apps [1][2]. User Activity Summary - In August 2025, the number of active users of securities apps reached 173 million, marking a year-on-year increase of 27.26% and a month-on-month increase of 4%, setting a new monthly record for the year [2][4]. - The top two securities apps, Huatai Securities' Zhangle Wealth and Guotai Junan's Junhong, both surpassed 10 million active users in August, with 11.83 million and 10.21 million users respectively [2][4]. - The monthly active user rankings for the top 10 securities apps remained consistent with the previous month, indicating strong performance from leading platforms [2][4]. Daily Active Users Summary - The daily active user rankings for August 2025 showed Huatai Securities' Zhangle Wealth leading with 4.14 million users, followed by Ping An Securities and GF Securities with 3.35 million and 3.26 million users respectively [5][6][7]. - Despite a slight decline in daily active users compared to previous months, there was a clear growth trend compared to January 2025, where Zhangle Wealth had 3.83 million daily active users [7]. Strategic Focus and Innovations - In 2025, several securities firms are actively integrating AI technology into their mobile and advisory services, enhancing user engagement through personalized information, smart stock selection, and automated trading strategies [8]. - The "818 Financial Festival" highlighted a strategic shift among securities firms from short-term promotions to long-term customer value management, with activities extending over 1-2 months to create a more sustainable customer engagement model [8]. - AI-driven tools and interactive applications were introduced during the financial festival, improving service personalization and response efficiency, while user-oriented strategies increased engagement through gamified tasks and quality educational content [8].
交易热度助推证券App月活冲至年内峰值,TOP50仅4家环比下滑,AI投顾密集落子
Sou Hu Cai Jing· 2025-09-17 15:08
Core Insights - The A-share market has seen a significant increase in trading activity since August, with a total margin balance reaching 22,613.10 billion yuan by August 29, 2023, and new account openings soaring to 2.6503 million, a year-on-year increase of 165% [2][3][4] - The monthly active users of securities service applications reached a record high of 173 million in August, reflecting a year-on-year growth of 27.26% [2][3][4] - Major brokerage firms are intensifying their app development efforts, integrating AI technology into their advisory services to enhance competitiveness and address traditional advisory service limitations [2][9] Market Activity - The average daily trading volume of A-shares exceeded 20 trillion yuan in August, with several trading days surpassing 30 trillion yuan, indicating a significant increase compared to July [3] - The securities transaction stamp duty for August reached 25.1 billion yuan, marking a year-on-year increase of 225.97% and a month-on-month increase of 66% [3] App Performance - The top 50 securities apps collectively accounted for 117 million monthly active users, with the top ten apps holding nearly 70% of the market share [4][6] - Huatai Securities' "Zhang Le Wealth" app led with 11.8295 million monthly active users, followed by Guotai Junan's app with 10.2106 million [5][6] AI Integration - Brokerages are rapidly launching AI advisory services to capture online traffic and enhance user engagement, with features covering the entire investment lifecycle [9][10] - Guotai Junan has introduced a new AI-driven app that offers intelligent services, while other firms like Guojin Securities are developing AI assistants to improve service efficiency [10][11] Competitive Landscape - The competition among top apps reflects three major trends: the importance of full-chain service capabilities, specialization in vertical fields, and the empowerment of third-party platforms [7][11] - The current AI advisory products primarily focus on FOF (Fund of Funds) strategies, lacking true active management capabilities, indicating room for improvement in the market [11]
行情拉升 券商APP活跃度创年内新高 各提升AI成色
智通财经网· 2025-09-17 04:35
Group 1 - The core viewpoint of the articles highlights a significant increase in the activity of brokerage apps in August, driven by strong performance in the A-share market, with monthly active users reaching 173 million, a 4% increase month-on-month and a 27.26% increase year-on-year, setting a new record for the year [1][2][3] - Among the top 50 apps, 35 are proprietary brokerage apps, while 15 are third-party securities service apps, indicating a strong presence of brokerage firms in the app market [1][2] - Huatai Securities' "Zhangle Wealth" app leads with 11.83 million monthly active users, followed by Guotai Junan's "Guotai Junan Junhong" and Ping An Securities, showcasing the competitive landscape among top brokerage firms [1][3][5] Group 2 - The monthly active user count for Guotai Junan's app surpassed 10 million for the first time this year, reflecting the firm's successful marketing strategies, including the launch of the "818 Wealth Management Festival" [2][5] - Smaller brokerage firms have shown remarkable growth, with 33 firms experiencing a year-on-year increase of over 20%, and 5 firms achieving a month-on-month increase of over 5% [6][8] - The top 10 apps by month-on-month growth include "Xingye Securities Yuli Bao" and "Orient Securities Dongfang Yinger," which have demonstrated strong growth rates of 49.91% and 44.78% respectively [7][8] Group 3 - Daily active users for leading brokerage apps have remained stable, with Huatai Securities, Ping An Securities, and Guangfa Securities consistently occupying the top three positions [10][11] - The daily active user count for the top 10 apps has shown a decline, indicating a challenge in maintaining user engagement [12] - Third-party apps like Tonghuashun continue to dominate the market, with 36.73 million monthly active users, significantly outpacing brokerage apps [13][14] Group 4 - The integration of AI technology in brokerage services is accelerating, with firms like Guojin Securities and Dongwu Securities launching AI-driven advisory services to enhance customer experience and operational efficiency [15][16] - AIGC technology is expected to empower wealth management by optimizing product selection, enhancing customer engagement, and improving operational efficiency [16]
重磅!中国券商榜单来了!
Zhong Guo Ji Jin Bao· 2025-09-17 01:03
Core Points - The results of the 9th China Securities Broker Excellence Demonstration Case Selection have been announced, recognizing various securities companies, asset management firms, investment managers, asset management products, and financial technology demonstration cases for their outstanding comprehensive strength and performance [1]. Group 1: Asset Management Demonstration Institutions - Outstanding asset management demonstration institutions include CITIC Securities Asset Management Co., Ltd., Huatai Securities (Shanghai) Asset Management Co., Ltd., and several others [3]. - Growth asset management demonstration institutions feature Dongfang Securities Co., Ltd., Huaxin Securities Co., Ltd., and others [4]. - Fixed income asset management demonstration institutions include Huaxin Securities Co., Ltd., Wanlian Securities Asset Management (Guangdong) Co., Ltd., and others [6]. - Featured asset management demonstration institutions consist of Bohai Huijin Securities Asset Management Co., Ltd., and others [7]. Group 2: Outstanding Investment Managers - Notable investment managers for three-year equity include representatives from First Capital Securities Co., Ltd. and Shanghai Guotai Haitong Securities Asset Management Co., Ltd. [8][10]. - Five-year equity investment managers include those from CITIC Securities Asset Management Co., Ltd. and others [11][12]. Group 3: Wealth Management Demonstration Institutions - Outstanding wealth management demonstration institutions include Guotai Haitong Securities Co., Ltd., GF Securities Co., Ltd., and others [19]. - Growth wealth management demonstration institutions feature institutions like Guojin Securities Co., Ltd. and others [20]. Group 4: Outstanding Asset Management Product Demonstration Cases - Three-year equity products include Tianfeng (Shanghai) Securities Asset Management Co., Ltd. and others [21]. - Five-year equity products feature those from Citic Securities Asset Management Co., Ltd. and others [23]. Group 5: Financial Technology Awards - Outstanding financial technology demonstration institutions include Guotai Haitong Securities Co., Ltd., Huatai Securities Co., Ltd., and others [32]. - Featured financial technology demonstration institutions include Guojin Securities Co., Ltd. and others [33]. - Notable AI demonstration cases include GF Securities Co., Ltd. and others [34].
证券APP流量竞赛
Core Insights - The recent surge in the Shanghai Composite Index has led to increased trading activity in the A-share market, with a notable rise in user engagement on securities apps [1][2] - As of July 2025, the number of active users on securities apps reached 167 million, marking a year-on-year growth of 20.89% [2][3] - The top three securities apps, Tonghuashun, Dongfang Caifu, and Dazhihui, dominate the market with a combined user base of nearly 40% [1][3] User Engagement and Market Trends - The trading volume in the Shanghai and Shenzhen markets exceeded 3.17 trillion yuan, with 11 consecutive trading days surpassing 2 trillion yuan [1] - The top ten securities apps accounted for 63% of the market share in July 2025, indicating a strengthening of the head effect in the industry [3][4] - Users are increasingly favoring platforms with comprehensive features and mature ecosystems, reflecting a shift from tool-based to ecosystem-based services [4] Competitive Landscape - Tonghuashun leads the industry with a monthly active user count of 35.01 million, followed by Dongfang Caifu and Dazhihui with 17.14 million and 11.92 million, respectively [3][5] - Major brokerages like Huatai Securities and Guotai Junan are also seeing significant user engagement, with Huatai's app surpassing 10 million monthly active users [3][5] - Smaller brokerages are experiencing rapid growth in app usage, with notable increases in user engagement for apps like Xinye Securities and Changjiang Securities [6] Innovation and Technology Integration - The integration of AI technologies into securities apps is becoming a focal point for enhancing user experience and operational efficiency [7][8] - Companies like Guotai Junan and GF Securities are leading the charge in AI-driven app upgrades, aiming to transform traditional services into intelligent investment partners [7][8] - The shift towards AI-enhanced services is expected to improve customer interaction rates and reduce operational costs, thereby driving revenue growth across various business lines [8]
证券类App最新月活达1.67亿 环比增长3.36%
Core Insights - The active user base of securities apps has significantly increased due to heightened trading activity in the A-share market, with July seeing a total of 1.67 billion monthly active users, a 3.36% increase from the previous month and a 20.89% increase year-on-year [2][3] Group 1: Market Activity - In July, the number of new A-share accounts opened reached 1.9636 million, marking a 19.27% month-on-month increase and a 70.54% year-on-year increase [2] - The total number of new accounts opened in the first seven months of the year reached 14.5614 million, reflecting a year-on-year growth of 36.88% [2] Group 2: App Performance - All 50 securities apps reported a month-on-month increase in active users in July, with an average growth rate of 3.78% [3] - Notably, the app "Xinan Jindianzi" from Southwest Securities saw the highest month-on-month growth at 8.49% [3] Group 3: Technological Advancements - Securities firms are enhancing their apps through AI capabilities to improve user experience and service efficiency, with features like intelligent dialogue and market monitoring being introduced [4] - The integration of AI technology allows for personalized services and automated matching for different investor types, enhancing the overall user experience [4] Group 4: Competitive Landscape - The competition among securities apps is intensifying, with firms focusing on user-friendly designs and technological upgrades to meet investor demands [6] - The ability to provide personalized investment research and decision-making support through financial technology is crucial for firms to retain customers and expand market share [6]
大行情拉动券商APP月活 12家超400万 华泰、国泰海通、平安领跑
智通财经网· 2025-08-17 22:40
Core Insights - The market sentiment has improved significantly in July, leading to an increase in user activity for securities applications, with active users reaching 167 million, a month-on-month increase of 3.36% and a year-on-year increase of 20.89% [1][2] - The number of new A-share accounts opened in July reached 1.96 million, a year-on-year surge of 71% and a month-on-month increase of 19%, indicating a strong correlation between market conditions and the activity levels of brokerage apps [2] - The top 10 brokerage apps all surpassed 5 million active users, with Huatai Securities' "Zhangle Caifutong" leading at 11.36 million [3][4] User Activity and Rankings - In July, 12 brokerage apps had over 4 million active users, reflecting a robust competitive landscape [3][4] - The top five brokerage apps by active users are Huatai Securities, Guotai Junan, Ping An Securities, China Merchants Securities, and CITIC Securities [3][4] - The month-on-month growth rates for the top 50 brokerage apps were all positive, with Southwest Securities' "Southwest Jindianzi" app showing the highest growth at 8.49% [5][6] Third-Party App Performance - Third-party stock trading apps also saw increased activity, with Tonghuashun leading at 35.01 million active users, followed by Dongfang Caifu and Dazhihui [7][8] - The gap between third-party apps and brokerage apps in terms of active users is narrowing, with Dazhihui's active users only 56.29 thousand behind Huatai Securities' app [9] App Innovations and Updates - In July, at least 57 brokerage firms updated their app functionalities, focusing on trading, market data, and portfolio management [10] - Notable innovations include Guotai Junan's launch of the first fully AI-driven app, "Guotai Junan Lingxi," and Jianghai Securities' "Zuhua" app aimed at younger investors [11]