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莞货如何再创优品?东莞今年将谋划打造更多爆款新品
Nan Fang Du Shi Bao· 2026-02-04 05:51
2026年,东莞将在构建东莞制造品牌矩阵上打造新亮点。深化质量强市、品牌强市建设,开展质量强企 标杆引领、强链创新攻坚、强镇 争先进位、基础设施赋能计划,建设"东莞质量"云平台,打 造"30 分 钟质量服务圈"。大力实施品牌培育、价值提升、营 销推广、品牌保护工程,加快建设国家知识产权保 护中心(东莞),评定"东莞优品"100 个,实现规上工业企业自主商标 拥有率达到 48%,培育形成一批 本土经典品牌、领军品牌、国潮品牌、国际品牌,以质量锻造品牌、以品牌赋能产业,有效提升东莞制 造的品牌度、美誉度。 完善企业内销服务体系,开展东莞优品全国行、莞企莞货交易会等活动,建设东莞优品 展销中 心"1+N"体系,在大型商超、主流电商平台开设"东 莞优品专区",支持东莞企业切入直播带货、社群营 销等新零 售体系,引导本土品牌走出工厂,开设直营店、体验店,实现 线上线下(300959)一起卖, 让性价比高的东莞优品更好惠及广大国内消费者。 谋划建设"东莞新品"发布中心,让更多的爆款新品诞生于东莞,从东莞行销世界。探索打造"莞礼经 济",以东莞优品为基础和载体,融合"百千万工程"强化东莞品牌建设和国际化传播,并赋能对口支援 ...
下一个五年,东莞新命题:“智创优品、和美宜居”
Nan Fang Du Shi Bao· 2025-12-16 13:21
Core Viewpoint - Dongguan is set to embark on a new five-year economic and social development plan, emphasizing "Intelligent Creation of Quality Products, Harmonious Beauty, and Livability" as its strategic goals for the upcoming period [1][14]. Group 1: Strategic Goals - "Intelligent Creation" focuses on fostering new productive forces through innovation, particularly in technology-driven industries like artificial intelligence, leveraging Dongguan's strong industrial base [6][16]. - "Quality Products" aims to enhance brand strength and product quality, addressing the long-standing challenge of the manufacturing sector in China, with local brands like OPPO and vivo exemplifying this shift [8]. - "Harmonious Beauty" emphasizes a people-centered approach to urban governance, promoting a culture of civility and community engagement to create a shared living environment for its residents [9]. - "Livability" seeks to improve urban infrastructure and services, ensuring a high quality of life for citizens while adopting a "reduction development" strategy to optimize land use [11]. Group 2: Implementation and Challenges - The integration of "Intelligent Creation" and "Quality Products" serves as a driving force for economic growth, while "Harmonious Beauty" and "Livability" provide essential support for sustainable urban development [13][21]. - Dongguan's strategic plan is aligned with Guangdong's broader mission to lead in high-quality development, positioning the city as a benchmark for other urban areas in China [14][19]. - The city faces challenges such as industrial upgrading, spatial constraints, and population integration, which are common among rapidly developing cities in the Guangdong-Hong Kong-Macau Greater Bay Area [21][24]. Group 3: Future Vision - The vision for Dongguan includes a harmonious blend of industrial growth and quality of life improvements, aiming to transform the city into a model of modern urban living that prioritizes human development [22][26]. - The strategic framework is designed to ensure that Dongguan not only maintains its status as a manufacturing powerhouse but also evolves into a leader in innovation and urban governance [16][30]. - The overarching goal is to create a vibrant city that balances economic productivity with cultural and social well-being, ultimately enhancing the quality of life for all residents [29][30].
又一巨头暴雷!收割2400亿元,百万人资金打水漂,创始人主动投案
Xin Lang Cai Jing· 2025-12-06 13:25
Core Insights - The article discusses the downfall of a once-prominent Chinese B2B platform, Mengda Group, which has trapped millions of business owners and raised 240 billion yuan, revealing it as a "financial black hole" [1] Group 1: Company Background - Mengda Group was established in 2010 and became a giant in the plastic chemical industry, claiming to serve over 1 million clients and facilitating online trade worth over 240 billion yuan [5][4] - The company was recognized as a "national high-tech enterprise" and ranked among the top 10 B2B platforms in China, showcasing its strong market position [5][4] - Mengda's business model expanded from B2B to B2C, including e-commerce live streaming, which was marketed as a response to government calls for boosting consumption [9][11] Group 2: Crisis Development - The crisis began on September 4, 2025, when a judicial procedure led to the freezing of Mengda's accounts, triggering panic among clients and a subsequent run on withdrawals [16][18] - By October 24, 2025, Mengda's founder publicly acknowledged the liquidity crisis, stating that the company had to mobilize cash resources from all subsidiaries to address the withdrawal surge [21][18] - Within 37 days, the company's reputation collapsed, leading to a significant loss of trust among clients and investors [26] Group 3: Business Model Analysis - Mengda's platforms, "Liuke Yunbang" and "Xiaogu Shoufu," were found to operate under a model that blurred the lines between service and investment, effectively creating a "funding pool" [27][31] - The reliance on continuous inflow of new funds to sustain operations and meet withdrawal demands exposed the vulnerabilities of their business model [31] - The company's shift from serving the real economy to financial speculation ultimately led to its downfall, as it failed to maintain the integrity of its operations [35][36]