Core Insights - CITIC Bank has been recognized for its exceptional brand building practices amidst profound changes in the financial industry, focusing on a comprehensive product and service matrix that spans retail, corporate, and financial markets [1] - The bank's brand philosophy of "making wealth warm" is integrated into product innovation, customer service, and social responsibility, establishing a differentiated and sustainable brand competitiveness [1] Brand Activities and Value Communication - CITIC Bank continues to promote its core value of "making wealth warm" through brand activities, exemplified by the successful hosting of the third "Xin·New" brand high-quality development forum [2] - The forum released the "China Residents' Pension Wealth Management Development Report (2025)" to explore the integration of financial product innovation and pension services, aiming to provide insights for the development of pension finance in China [2] - The bank's vice president emphasized the importance of value creation and the pursuit of a differentiated financial brand to contribute to high-quality financial development and modernization in China [2] Brand Engagement and Emotional Connection - CITIC Bank has engaged in various brand activities over the years, including supporting the China Open Tennis Tournament and launching photography competitions, which enhance brand aesthetics and emotional connections with the audience [3] - The systematic layout of brand activities has effectively increased brand awareness and reputation while translating the "finance for the people" concept into tangible service experiences [3] Business Development and Performance - CITIC Bank has implemented a collaborative approach across its three main business segments: retail finance, corporate business, and financial markets, focusing on customer-centric and cross-segment integrated financial services [4] - In retail finance, the bank aims to be a leading wealth management institution, with retail assets under management (AUM) reaching 5.26 trillion yuan, and a year-on-year growth of 13.59% in wealth management income [4] - The corporate business has seen a general corporate loan balance of 2.974 trillion yuan, an increase of 294.61 billion yuan or 10.99% year-on-year, with significant growth in loans to manufacturing and emerging industries [5] Social Responsibility and ESG Integration - CITIC Bank integrates ESG principles into its brand practices, engaging in various charitable activities and support for vulnerable groups, showcasing a responsible corporate image [7] - The bank has initiated educational support programs and medical assistance projects, demonstrating its commitment to social welfare and community support [7] - In rural revitalization, CITIC Bank has focused on directing financial resources to key areas such as agriculture and rural infrastructure, receiving recognition for its efforts in supporting rural development [8] Brand Value and Future Outlook - According to Brand Finance, CITIC Bank's brand value reached 16.95 billion USD, a year-on-year increase of 27.23%, making it the fastest-growing bank brand in mainland China [9] - The bank has achieved an upgrade in its ESG rating from A to AAA, reflecting its commitment to high-quality development and social responsibility [9] - Looking ahead, CITIC Bank aims to maintain strategic focus and continue contributing to the modernization of China's financial landscape while upholding its values of responsibility and warmth [9]

Core Viewpoint - The 19th Shenzhen International Financial Expo showcases innovations in financial services, emphasizing the integration of technology, industry, and finance to enhance economic development and consumer welfare [1] Group 1: Event Overview - The expo, held from November 19 to 21, features a theme of "Industrial Finance New Heights, Sci-tech Empowerment Towards the Future" and covers an exhibition area of 15,000 square meters [1] - A total of 288 institutions and enterprises from various countries and regions are participating, with nine themed exhibition areas focusing on industrial finance, financial technology, and cross-border finance [1] Group 2: Citic Bank Credit Card Center - Citic Bank Credit Card Center, established in Shenzhen, has issued over 126 million cards by mid-2025, demonstrating a collaborative growth in efficiency, quality, and scale [3] - The "Citic Bank Happy Years Credit Card" targets elderly consumers, offering services such as medical appointment scheduling and discounts at wellness facilities, with over 800,000 users and a satisfaction rate of 96% [3] Group 3: Inclusive Finance Products - The "Citic Bank Yan GO Card" offers benefits for new citizens and residents of Futian, including cash vouchers and monthly rewards for spending, while the "Citic Bank Credit Card (Greater Bay Area Version)" focuses on cross-border consumption with various incentives [4] Group 4: Technological and Green Finance Innovations - The expo highlights the upgrade of dual-standard magnetic stripe cards to chip cards, enhancing security and reducing fraud risk, while maintaining attractive cashback offers [6] - Citic Bank's "Carbon Account" has over 27 million users and has achieved a carbon reduction of over 200,000 tons, promoting measurable and traceable low-carbon behaviors [6] Group 5: Consumer Engagement Initiatives - The "99365 Monthly Enjoyment Exchange" program allows cardholders to earn rewards based on their monthly spending, redeemable for various consumer benefits, supporting national policies to boost consumption [9] - Citic Bank aims to leverage technology and customer-centric strategies to enhance consumer welfare and promote economic growth through its credit card offerings [9]

Core Insights - CITIC Bank has been recognized as the only bank to receive the ecological brand certification for four consecutive years, showcasing its transformation from providing financial functions to co-creating user value [1][6] - The ecological brand certification is initiated by authoritative institutions, covering nearly a thousand brands across over 30 industries globally, with CITIC Bank leading in dimensions such as user experience, open collaboration, and social value contribution [3] Group 1: Brand Recognition and Strategy - CITIC Bank has established itself as a benchmark for sustainable and ecological brand building in the banking industry, with three major cases included in the "Ecological Brand Development Report (2025)" [3] - The bank emphasizes its core value of "trust" since its establishment in 1987, leveraging the comprehensive advantages of CITIC Group to deepen industry-finance collaboration and create a differentiated financial service system [3][6] Group 2: Rural Revitalization and Cross-Border Services - CITIC Bank has launched a "1+5+5" comprehensive service system for rural revitalization, focusing on a dual-driven model of "digital inclusion + industry collaboration" to inject financial vitality into rural industries [4] - The bank's "Global Financial" services encompass a full lifecycle support network, including visa services and education planning, serving 27 million individuals and covering over 40 countries [4] Group 3: Green Finance Initiatives - CITIC Bank has developed the "CITIC Carbon Account," the first personal carbon account led by a bank in China, transitioning from carbon measurement to carbon assets [5] - As of August 2025, the bank has achieved over 20 million tons of cumulative carbon reduction through its platform, establishing a benchmark for green transformation in the banking sector [5][6] Group 4: Future Directions - The bank aims to continue enhancing its open collaboration, technological empowerment, and international expansion, contributing to the construction of a more inclusive, efficient, and sustainable financial ecosystem [6]

Core Viewpoint - CITIC Bank is committed to promoting green finance and sustainable development, aligning with the philosophy that "lucid waters and lush mountains are invaluable assets" [4][10]. Group 1: Green Finance Initiatives - CITIC Bank has established a comprehensive governance structure for sustainable development, including a green finance development plan for 2024-2026 [4]. - The bank's green credit balance has exceeded 600 billion yuan, actively supporting industries and projects that align with green development trends [5]. - Innovations in green financial products include the issuance of the first overseas green bond and the launch of the first domestic biodiversity-themed bond index [5][6]. Group 2: Regional Contributions - Various branches of CITIC Bank are implementing green finance initiatives, such as: - Beijing branch supporting carbon reduction projects [6]. - Tianjin branch providing 110 million yuan in loans for a major seawater desalination project [6]. - Shanghai branch introducing CCER pledge loans for green low-carbon transitions [6][7]. Group 3: Climate Risk Management - CITIC Bank has developed a robust climate risk management system and is a supporter of TCFD and a member of the "Climate Investment and Financing Alliance" [10]. - The bank has established a management mechanism for climate risk identification, assessment, and response, integrating climate risk into its overall risk management framework [12][13]. Group 4: Low-Carbon Operations - The bank has incorporated low-carbon principles into its operational management, implementing guidelines to manage environmental footprints across various dimensions [14]. - Initiatives include promoting paperless operations and energy-saving renovations, with the Huzhou Deqing branch achieving LEED Gold certification for green building [15].

Core Viewpoint - Under the guidance of carbon peak and carbon neutrality policy goals, ESG (Environmental, Social, and Governance) has become a "must-answer question" for financial institutions, with banks increasingly focusing on green finance to promote the real economy [1] ESG Disclosure - State-owned large banks have released more comprehensive and standardized ESG reports this year, with six major state-owned banks publishing their 2021 annual and ESG reports during the reporting season [1] - Bank of China has published its ESG report for the 15th consecutive year, including 146 ESG evaluation indicators, an increase of 54 from the previous year [2] - China Construction Bank has also been active in social responsibility reporting, achieving positive results in poverty alleviation and supporting small and micro enterprises [2] - Agricultural Bank of China has established a strategic planning and sustainable development committee to enhance its green finance business [3] - Industrial and Commercial Bank of China has focused on supporting green low-carbon industries and has implemented an environmental risk management system [3] - Many city commercial banks and rural commercial banks have also begun to release their first ESG reports, indicating a growing emphasis on ESG practices across the banking sector [4] Green Product Innovation - State-owned banks have made significant progress in diversifying green financial products and services, with Bank of China launching over 40 green financial products across 15 areas [5] - Innovative credit products like renewable energy subsidy loans have been introduced, with China Construction Bank successfully providing a low-cost green loan to a renewable energy company [6] - Agricultural Bank of China has launched a carbon service system, becoming the first major commercial bank to connect with the national carbon trading system [6] - The issuance of green financial bonds has also seen significant growth, with Industrial and Commercial Bank of China issuing the first carbon-neutral green financial bond in the domestic market [7] Transition Finance - Despite the growth of green financial products, there remains a gap between supply and investor demand, particularly for renewable energy and low-carbon transportation investments [9] - Transition finance is emerging as a key area of focus, with banks encouraged to support high-carbon industries in their transition to greener practices [9][10] - The establishment of a unified regulatory framework for green finance is deemed essential for attracting mature investors and products to the market [11]