20年前，华语乐坛有首歌《梁山伯与朱丽叶》，歌名在当时很破圈，中西合璧，而且歌曲诉说了浪漫的意境。 回到现在，2026年年初，中海安澜北京实景会所和样板间开放后，一半是法式的浪漫意境，一边是三山五园，文脉符号的传承。 推陈出新，不拘一格。 是我细细品完中海地王作品后的感受。 西大门与外墙，巴黎丽兹酒店的法式理性秩序与圆明园西洋楼，还加入非遗的传承符号，审美还是很在线的。 大门虽然很低调，但是在特定时刻，法式风格的雨棚落下的光影斑驳，那是不容错过的大片时刻。 而下沉庭院复刻颐和园霁清轩"壶中天地"。水景、长廊、景石、地雕与松树，共同演绎"曲水流觞"的水墨画卷，意境纯净高雅。 而在下沉会所，大尺度的落地观景窗直观下沉庭院的景观，不论是在会客还是与宾客私宴，都让人进入一半梦幻一半现实的场景中。 中海安澜北京的会所名为"那居"，似乎是那方天地，隐于园中的寓意。 会所总面积约2800㎡，功能齐全，涵盖书吧、会客厅、酒窖、雪茄吧、私宴厅、游泳池、健身房、疗愈瑜伽室及咖啡厅等，满足高端居住者的多元化生活需 求。 走在园中，仿佛置身三山五园，一步一景，皆是大片。 这里融合了艺术与奢华的顶豪社交空间，设计风格还是中法融合，强调 ...

Core Viewpoint - China Overseas Land & Investment Limited (中海地产) has launched its high-end product line "Wanfang Anhe," which includes four major product lines: Wan, Fang, An, and He. The latest project, Anlan Beijing, has been officially unveiled [2] Group 1: Project Details - Anlan Beijing is located in Haidian Shucun and was acquired by China Overseas for 7.502 billion yuan after over 200 rounds of bidding, with a premium rate of 27.9%. This project marks the first residential land in Beijing to exceed 100,000 yuan per square meter in floor price [2] - The project received its pre-sale permit in November, with the registered name "Anhe Yayuan." It includes 15 residential buildings with a total saleable area of 72,055.13 square meters, offering 268 units for sale [2] - The proposed selling price ranges from 153,000 to 180,000 yuan per square meter [2] Group 2: Product Specifications - Anlan Beijing is planned to consist of 16 buildings featuring 5 to 6-story townhouses and stacked products. The townhouse options include four-bedroom layouts of 210 square meters, 275 square meters, and 310 square meters [2] - The upper stacked units have a built-up area of approximately 315 square meters, while the lower stacked units are around 365 square meters. The large flat units have a built-up area of about 370 square meters [2]

Core Insights - The launch of "万方安和" marks a strategic upgrade for China Overseas Land & Investment Ltd (中海地产), transitioning from a product supplier to a "full-scenario life builder" in response to evolving market demands [2][5] - The project 中海安澜北京 embodies the core values of the "安系" product line, focusing on emotional needs and technological empowerment for residents, aligning with national planning initiatives [2][3] Group 1: Strategic Transformation - The release of "万方安和" is based on three foundational elements: deep customer understanding from 46 years of experience, technological capabilities, and cross-industry collaboration [2] - 中海安澜北京 is positioned as a forward-looking project that addresses the emotional needs of residents, emphasizing the importance of "spiritual belonging" over physical space [2][3] Group 2: Data-Driven Insights - The initiative aligns with findings from a survey conducted by Forbes China and居上生活方式研究院, indicating that 78% of respondents prioritize "spiritual belonging" as a key criterion for ideal living spaces [2] - 中海地产's extensive research involving 300,000 family interviews and 33,000 specialized surveys supports the development of "万方安和," which addresses six multidimensional needs for modern living [3] Group 3: Architectural and Cultural Significance - 中海安澜北京 is strategically located in the Haidian district, representing both a practical application of the "好房子Living OS system" and a manifestation of contemporary interpretations of traditional craftsmanship [4] - The project integrates low-density residential areas, Eastern garden aesthetics, and smart systems, reflecting a mature and evolved product capability for the new generation [4] Group 4: Future Directions - With the global launch of 中海安澜北京, 中海地产 is set to advance its high-end product line strategy, focusing on a dual-engine model of cultural depth and technological sophistication [5] - The company aims to provide innovative solutions and value frameworks to navigate the homogenized high-end real estate market in China [5]

Core Insights - China Overseas Land & Investment (COLI) launched its new high-end product line "Wan Fang An He" in Beijing, showcasing its commitment to high-quality living environments under the national "Good Housing" strategy [1][4] - The event featured the release of the "2025 Urban Lifestyle White Paper," highlighting that nearly 78% of respondents prioritize "spiritual belonging" as a key criterion for ideal residences, surpassing the importance of physical space size [4] Group 1 - The "An Series" product line, including the flagship "China Overseas Anlan Beijing," reflects COLI's deep understanding of contemporary housing demands, emphasizing privacy, exclusivity, intelligence, aesthetics, and lasting value [4][6] - The white paper indicates that community culture and smart health systems are critical considerations for high-end property buyers, with 65% and 71% of respondents respectively valuing these aspects [4] - COLI aims to translate these demands into specific living scenarios, such as seamless homecoming experiences and emotional lighting adjustments, enhancing the sense of care and lasting value through the integration of traditional craftsmanship and modern materials [4][6] Group 2 - "China Overseas Anlan Beijing" embodies the "An Series" philosophy and serves as a comprehensive application of the "Good Housing" Living OS system, featuring low-density residential areas, Eastern garden aesthetics, and smart systems [6] - The project draws inspiration from the Qing Dynasty's "Anlan Garden," aiming to create a residence that reflects Eastern aesthetics and cultural continuity [6] - Architectural design incorporates a blend of Western Baroque structure with Eastern solemnity and poetry, while traditional crafts are reinterpreted through modern design language to enhance the immersive experience of seasonal changes [6]