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广州的超百亿投资,藏着SHEIN全球爆单的密码
Sou Hu Cai Jing· 2025-10-29 11:13
当SHEIN的商品在海外疯狂涌进少女们的购物车时,SHEIN继续在国内投入超百亿打造升级智慧供应 链。 从供应商生产线的数字化改造,到创新工具、设备的研发,和继续投超百亿重金升级智慧供应链,沉下 心修炼内功锻造高质量供应链。 近日,SHEIN还推出了系统性的供应商科学减碳项目。根据计划,SHEIN将携手第三方专业机构、面向 不同环节供应商采取差异化减排策略,首批将助力面辅料等重点供应商,提供从碳盘查到目标设定、路 径规划以及减排方案落地的全面支持,以完整的减碳服务链,助力供应商实现近期及长期净零的减碳目 标,并提升能源管理效率、降低运营成本,实现环境效益和经济效益的双赢。 这家被全球消费者热捧的时尚巨头,正在用真金白银的投入,把自己活成了"链主企业"的全新样本。 海外"吸睛",SHEIN成时尚"顶流" SHEIN在海外有多火?数据不会说谎。 撑起这股海外狂飙之势的,正是SHEIN独特的"小单快反"按需柔性供应链模式。 下载量:今年8月稳居全球时尚服饰类平台榜首,全美购物APP下载量第二(Similarweb数据); 流量:2025年1月全球服装时尚类网站访问量断层第一,规模是ZARA两倍(Semrush数据) ...
升级中国服装制造,Shein 独有的算术题
晚点LatePost· 2025-10-17 07:29
Core Viewpoint - Shein is transforming the Chinese apparel manufacturing industry by implementing intelligent systems and green innovations, enhancing efficiency and resilience across the supply chain [3][4][25]. Group 1: Shein's Impact on Supply Chain - Shein's sales surpassed ZARA starting in 2022, driven by its flexible supply chain model and digital management systems [4][5]. - The company is influencing the entire supply chain, from garment manufacturing to raw material innovation, by investing in digital systems and new technologies [5][12]. - By 2024, Shein is projected to capture 1.53% of the market share, becoming the third-largest fashion retailer globally, following Nike and Adidas [5]. Group 2: Digital Transformation and Efficiency - Shein's "small order quick response" model allows suppliers to maintain inventory rates in the low single digits, compared to the industry average of around 30% [6][9]. - The company has invested over 600 million yuan to empower suppliers, helping over 200 factories upgrade their operations and benefiting approximately 33,000 workers [9][12]. - Shein's digital systems have improved production management, reducing errors and enhancing efficiency in factories [7][10]. Group 3: Technological Innovations - Shein has developed over 170 innovative tools that can enhance process efficiency by an average of 80% [11][14]. - The company is pioneering sustainable practices, such as the cold transfer printing technology that significantly reduces water usage and chemical reliance [15][19]. - Shein's collaboration with East China University of Science and Technology aims to develop advanced recycling technologies for polyester, enhancing material recovery and reducing costs [16][18]. Group 4: Broader Industry Influence - Shein's model has led to a digital transformation of nearly 5,000 apparel manufacturers in Guangdong province [12]. - The company is fostering a collaborative ecosystem, linking production partners, suppliers, and service providers to create a more efficient and sustainable industry [25]. - Shein's investments in smart logistics and manufacturing facilities are expected to create thousands of jobs and significantly boost export volumes [23][24].