串珠手链

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潘多拉看来已经死心了
3 6 Ke· 2025-08-20 02:09
Core Viewpoint - The significant decline in Pandora's business in China highlights a mismatch in supply and demand in the market, leading to a drastic reduction in store numbers and sales performance [1][2][3]. Group 1: Company Performance - On August 15, Pandora announced the closure of up to 100 concept stores in China, doubling its previous plan of 50 closures, alongside a large-scale personnel adjustment [1]. - In Q1 2025, Pandora's sales in China were only 96 million Danish Krone, a decline of 11% compared to the same period in 2023, with comparable sales dropping by 15% in Q2 [3]. - The company's revenue from the Chinese market has significantly decreased from 1.126 billion Danish Krone in 2021 to only 41.6 million Danish Krone in 2024, with its market share shrinking to just 1% by 2025 [4][5]. Group 2: Market Trends - The decline of Pandora in China reflects a broader shift in consumer preferences, where Chinese consumers prioritize value retention and practicality over emotional value and personalization [6]. - The resale value of Pandora products is notably low, with many second-hand dealers refusing to buy them, indicating a significant disconnect between original pricing and market demand [6][7]. - The trend towards younger consumers purchasing gold jewelry has further pressured brands like Pandora, which struggle to compete with both affordable fashion jewelry and high-end brands [8]. Group 3: Industry Challenges - The entire affordable luxury jewelry sector in China, including brands like Swarovski, faces similar challenges and may need to either target the mass market or redefine their value propositions to remain relevant [9].
关店、裁员,曾经红极一时的知名品牌在中国市场不香了
Di Yi Cai Jing Zi Xun· 2025-08-19 15:17
Group 1 - Pandora, once a popular jewelry brand in China, is experiencing significant decline, planning to double its store closures from 50 to 100 locations this year [2] - The company is also reportedly negotiating with local funds and companies to operate its business in China through authorized local retailers [2] - Pandora's revenue share from the Chinese market has drastically decreased from 9% in 2019 to an estimated 1% in 2024 [2] Group 2 - The initial appeal of Pandora's DIY jewelry model has diminished due to the emergence of cheaper imitations and similar products from competitors like Chow Sang Sang and Lao Miao [3] - The perception of jewelry value has shifted, with consumers now favoring gold jewelry for its investment potential, while Pandora's products, primarily made of copper-silver alloys and zircon, are viewed as less valuable [4] - The retail jewelry market in China is becoming increasingly complex, with both mid-range brands like Pandora and high-end brands like Cartier facing sales challenges [4]
关店、裁员,曾经红极一时的知名品牌在中国市场不香了
第一财经· 2025-08-19 15:10
2025.08. 19 本文字数:1048,阅读时长大约2分钟 作者 | 第一财经 刘晓颖 题图 | 天猫PANDORA潘多拉官方旗舰店 一位国内黄金上市企业的市场部人士向记者分析,当年潘多拉进入中国市场时国内很少有珠宝首饰DIY的形式,外加该品牌设计洋气,吸引了不少国内年 轻消费者的追捧。但此后几年,市场上出现了许多价格更低的仿品。同时,"手链+串珠"的产品开始泛滥。很多黄金门店,如周生生、六福珠宝、老庙等 都推出了DIY黄金串珠。 除了时尚度,保值也成了购买饰品的考量因素之一。在前几年黄金还未大幅飙升的情况下,一串黄金珠串价格为两三千元,这个价格和当时与潘多拉的价 格相差不大,但如今看来后者显然更保值。潘多拉的产品的材质大多是以铜银合金和锆石为主,"这在我们中国人的传统观念里就是假珠宝,偏装饰性 的,不值钱。"该人士表示。 中国的珠宝零售市场的局面正变得复杂。除了潘多拉这样偏"中低端"的珠宝品牌,高端品牌也同样面临困局,卡地亚和梵克雅宝的销售疲软令其母公司历 峰集团的珠宝部门在2025财年(2024年3月-2025年3月)的中国区市场营收下滑了23%。 曾经在中国市场红极一时的丹麦珠宝首饰品牌潘多拉如今节 ...
关店、裁员,为什么曾经红极一时的潘多拉在中国市场不香了?
Di Yi Cai Jing· 2025-08-19 12:15
Group 1 - The Chinese jewelry retail market is becoming increasingly complex, with both mid-range and high-end brands facing challenges [2][3] - Pandora, once a popular Danish jewelry brand in China, is experiencing significant declines, planning to double its store closures from 50 to 100 [2] - Pandora's revenue share in the Chinese market has dropped from 9% in 2019 to just 1% in 2024, reflecting changing consumer preferences [2] Group 2 - The rise of lower-priced imitation products and the proliferation of DIY jewelry options have contributed to Pandora's decline [3] - Young consumers in China are increasingly valuing the investment potential of jewelry, leading to a preference for gold over Pandora's primarily copper-silver alloy and zircon products [3] - High-end brands like Cartier and Van Cleef & Arpels are also struggling, with Richemont Group's jewelry division projected to see a 23% revenue decline in China for the fiscal year 2025 [3]
「廉价珠宝」潘多拉,中国人不买了
36氪· 2025-07-17 12:33
Core Viewpoint - Pandora is reportedly preparing to exit the Chinese market, transitioning to a model where local retailers will operate its business, as the brand struggles to adapt to the unique demands of Chinese consumers [3][4][12]. Group 1: Market Performance - In Q1 2025, Pandora's sales in China were only 96 million Danish kroner, a decline of 11% compared to 2023, with the number of stores decreasing from 198 to 188 [4][6]. - The overall jewelry retail market in China is becoming increasingly complex, with younger consumers gravitating towards high-end brands, leading to a 23% revenue decline for Richemont's jewelry division in the Chinese market for FY2025 [3][21]. - From 2019 to 2024, Pandora's market share in China dropped from 9% to 1%, indicating a significant loss of presence [12]. Group 2: Brand Positioning and Strategy - Pandora's lower brand positioning and pricing strategy in China have become major disadvantages, as the brand fails to meet the personalized consumption demands of Chinese consumers [8][20]. - The brand's main product, the charm bracelet, is priced between 2000 to 3000 yuan, which does not resonate with the luxury aspirations of Chinese consumers [19]. - In contrast, in the U.S. market, Pandora is perceived as an "affordable luxury," appealing to younger consumers who value personalization and price [26]. Group 3: Global Market Dynamics - Despite challenges in China, Pandora's global revenue has been on the rise, reaching 31.68 billion Danish kroner by 2024, with a net profit of 5.23 billion [10]. - The U.S. market accounted for 32% of Pandora's global revenue in Q1 2025, with a sales increase of 11%, indicating strong growth potential [14]. - The luxury goods market is experiencing a bifurcation, with high-end jewelry demand growing in Asia, while entry-level luxury brands like Pandora face significant challenges [18][20]. Group 4: Future Outlook - Pandora's investment in lab-grown diamonds has shown promising growth, with a 43% increase in sales year-over-year for 2024 [26]. - The company faces potential challenges from rising import tariffs on goods from Thailand, which could significantly increase operational costs [27][28]. - Price increases have been implemented in response to rising material costs, which may impact consumer demand and overall performance [28][29].