Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative performance increase of 5% to 15% over the next 6 to 12 months [4][12]. Core Insights - The company reported a robust revenue growth of 11.32% year-on-year for H1 2025, achieving a revenue of 390 million yuan, while the net profit attributable to shareholders decreased by 12.07% to 30.46 million yuan [5]. - The company is focusing on brand positioning and product innovation, launching the "Miaoguan" brand aimed at high cost-performance products, while the "Lusi" brand is evolving towards high-value-added product lines [8][9]. - The company is actively expanding its market presence both domestically and internationally, utilizing online platforms like Tmall and Pinduoduo, as well as participating in major international pet industry exhibitions [9]. Financial Performance Summary - For H1 2025, the company achieved a revenue of 390 million yuan, with a breakdown showing Q2 revenue at 207 million yuan, reflecting a 6.3% year-on-year increase [5]. - The revenue from main grain products grew by 40.02% year-on-year, while canned products saw a significant increase of 61.13% [6]. - The overall gross profit margin for H1 2025 was 20.86%, down 1.5 percentage points year-on-year, indicating pressure on profitability due to rising costs [7]. Market Segmentation - Domestic market revenue for H1 2025 was 145 million yuan, a slight increase of 0.06% year-on-year, while the international market revenue reached 246 million yuan, growing by 19.25% [8]. - The company’s product categories, including jerky, main grain, canned, and dental bone products, all showed stable growth, with jerky products accounting for the highest revenue share at 56.79% [7]. Future Projections - The company forecasts revenues of 894 million yuan for 2025, with a projected net profit of 74 million yuan, reflecting a growth rate of 15% [4][10]. - The report anticipates a continued focus on technological innovation and market expansion, particularly in the pet food sector, supporting a positive long-term outlook for the company [9].