Summary of the Conference Call for LuSi Co., Ltd. Company Overview - **Company**: LuSi Co., Ltd. - **Date**: October 28, 2025 Key Points Financial Performance - **Net Profit**: For the first three quarters, net profit decreased by 33.8% to 16.32 million yuan [2][3] - **Revenue**: Total revenue for the first three quarters was 618 million yuan, a year-on-year increase of 7.6% [3] - **Quarterly Performance**: In Q3 alone, revenue was 228 million yuan, up 1.8%, while net profit was 16.32 million yuan, down 33.8% [3] Product Revenue and Growth - **Main Grain Products**: Revenue reached approximately 86.3 million yuan, a growth of 30.6% [4] - **Canned Products**: Revenue increased by 44% to 55 million yuan [4] - **Meat Jerky**: Revenue remained stable at around 360 million yuan [4] - **Meat Powder**: Revenue was 83.6 million yuan, with a slight increase of 1.1% [4] - **Pet Food**: Domestic sales reached approximately 144 million yuan, with online direct sales contributing about 60 million yuan, accounting for 41.7% of total revenue [4][18] Market Dynamics - **Domestic Market**: The domestic main grain business is expected to reach 100 to 130 million yuan for the year, with a planned growth of around 50% next year [2][6] - **Export Performance**: Exports of main grain products were close to 17 million yuan, showing a growth of over 50% [2][6] - **Price Fluctuations**: The meat powder business experienced significant price drops, with Q3 prices averaging 6.90 yuan per kg compared to 7.64 yuan per kg last year [11] Regional Market Insights - **Germany**: Orders remained stable, but revenue declined due to changes in product structure, with average prices dropping from 54.56 yuan to 52.78 yuan [13] - **Russia**: Strong performance with revenue exceeding 71 million yuan, showing significant growth and higher gross margins than overall export levels [14] - **United States**: Strong demand, with exports reaching over 58 million yuan, but impacted by tariffs due to production shifts to Cambodia [15] Operational Challenges - **Cambodia Factory**: Currently operating at a loss due to high raw material costs, which account for 70-80% of total costs. The factory needs to reach 50-60 million yuan in revenue to break even [16] - **Production Capacity**: Plans to expand production capacity once utilization reaches 80% [17] Future Outlook - **Meat Powder Focus**: The company anticipates no significant growth in meat powder revenue by 2026, shifting focus towards pet food [11] - **Gross Margin Trends**: Q3 gross margins declined due to export and domestic sales pressures, but improvements are expected in the main grain segment [20] Additional Insights - **Brand Development**: The Miaoguan brand achieved sales of 5-6 million yuan, targeting a young, price-sensitive demographic [8] - **Sales Channels**: Online sales are significant, with a notable contribution from platforms like Tmall and JD, while offline sales rely heavily on city agents [18] This summary encapsulates the key financial metrics, product performance, market dynamics, operational challenges, and future outlook for LuSi Co., Ltd.

Investment Rating - The investment rating for the company is "Buy" (maintained) [7] Core Views - The company reported a revenue of 391 million yuan for the first half of 2025, representing a year-on-year growth of 11.32%. However, the net profit attributable to shareholders decreased by 12.07% to 30 million yuan [7] - The company launched a new cost-effective brand "Miaoguan" to enrich its product matrix, which is expected to enhance targeted marketing for different customer segments [10] - The company experienced significant growth in international revenue, particularly in canned and staple food products, while domestic revenue growth was weak due to a decline in meat powder sales [10] Financial Performance Summary - For the first half of 2025, the company achieved a gross margin of 20.86%, with a slight decrease in net margin to 6.90% [10] - Revenue projections for 2025-2027 are estimated at 879.51 million yuan, 1,024.06 million yuan, and 1,189.22 million yuan, respectively, with growth rates of 13.1%, 16.4%, and 16.1% [9][10] - The net profit attributable to shareholders is projected to be 79.21 million yuan, 104.48 million yuan, and 133.61 million yuan for 2025-2027, with growth rates of 1.1%, 31.9%, and 27.9% [9][10] Product Performance - Revenue from various product lines includes: meat jerky (222 million yuan, +3.24%), staple food (59 million yuan, +40.02%), meat powder (48 million yuan, -9.72%), canned products (34 million yuan, +61.13%), and biscuits (11 million yuan, +9.14%) [10] - The decline in meat powder revenue is attributed to lower sales prices and reduced sales volume from some customers [10] Market Position and Strategy - The company actively participated in major domestic and international pet product exhibitions to enhance brand recognition [10] - The introduction of the new brand "Miaoguan" is aimed at diversifying the product offerings and improving market competitiveness [10]

Core Viewpoint - The article discusses the perception and reality of pre-prepared meals, emphasizing that they are not inherently negative and can offer unique advantages, such as long shelf life and no additives [1] Group 1: Industry Insights - Pre-prepared meals, including canned products, are highlighted for their unique benefits, such as preservation and quality [1] - The article suggests that the term "pre-prepared meals" can be broadly defined, comparing it to aged wines and spirits, which improve over time [1] - The author notes that many Chinese food manufacturers have a long history of excellent processing techniques, particularly for export [1] Group 2: Consumer Perspectives - There is a concern regarding consumer awareness and the right to know about the ingredients and processing of pre-prepared meals [1] - The article mentions that consumers may be dissatisfied with the pricing of pre-prepared meals, especially when they are priced similarly to freshly cooked dishes [1] - The example of the restaurant chain Sally's is provided, indicating that not all pre-prepared meal offerings are viewed negatively by consumers [1]

Group 1 - The company, Huanlejia, is focusing on continuous product research and development based on market demand and consumer dietary habits [1] - Recently, the company launched new products including coconut water and coconut water beverages [1] - The company is diversifying its canned products by adding various packaging forms such as fruit cup packaging and high-barrier bag packaging [1]

Investment Rating - The report maintains a "Buy" rating for the company, expecting a relative performance increase of 5% to 15% over the next 6 to 12 months [4][12]. Core Insights - The company reported a robust revenue growth of 11.32% year-on-year for H1 2025, achieving a revenue of 390 million yuan, while the net profit attributable to shareholders decreased by 12.07% to 30.46 million yuan [5]. - The company is focusing on brand positioning and product innovation, launching the "Miaoguan" brand aimed at high cost-performance products, while the "Lusi" brand is evolving towards high-value-added product lines [8][9]. - The company is actively expanding its market presence both domestically and internationally, utilizing online platforms like Tmall and Pinduoduo, as well as participating in major international pet industry exhibitions [9]. Financial Performance Summary - For H1 2025, the company achieved a revenue of 390 million yuan, with a breakdown showing Q2 revenue at 207 million yuan, reflecting a 6.3% year-on-year increase [5]. - The revenue from main grain products grew by 40.02% year-on-year, while canned products saw a significant increase of 61.13% [6]. - The overall gross profit margin for H1 2025 was 20.86%, down 1.5 percentage points year-on-year, indicating pressure on profitability due to rising costs [7]. Market Segmentation - Domestic market revenue for H1 2025 was 145 million yuan, a slight increase of 0.06% year-on-year, while the international market revenue reached 246 million yuan, growing by 19.25% [8]. - The company’s product categories, including jerky, main grain, canned, and dental bone products, all showed stable growth, with jerky products accounting for the highest revenue share at 56.79% [7]. Future Projections - The company forecasts revenues of 894 million yuan for 2025, with a projected net profit of 74 million yuan, reflecting a growth rate of 15% [4][10]. - The report anticipates a continued focus on technological innovation and market expansion, particularly in the pet food sector, supporting a positive long-term outlook for the company [9].