Core Viewpoint - Liren Lizhuang (605136) expects to report a net profit loss of between 79 million to 63.2 million yuan for 2025, following an estimated loss of approximately 24.4 million yuan in 2024 [1] Financial Performance - The company anticipates a net profit loss of about 79 million to 63.2 million yuan for 2025 [1] - For 2024, the projected net profit loss is around 24.4 million yuan [1] Business Strategy - The expected losses are attributed to the company's self-owned brand being in a product innovation and marketing promotion phase, leading to continuous investment in research and marketing without generating corresponding economic benefits [1] - The operational losses are primarily due to the performance of self-owned brand stores [1]

Group 1 - The company Liren Lizhuang announced an earnings forecast on January 20, predicting a net profit attributable to shareholders of the listed company for 2025 to be between -79 million and -63.2 million, indicating a loss [1] - The primary reason for the profit decline is attributed to the company's proprietary brand being in the product innovation and marketing promotion phase, leading to continuous investment in research and marketing without generating corresponding economic benefits, resulting in losses from proprietary brand store operations [1]

Core Viewpoint - Liren Lizhuang (605136.SH) is expected to report a net loss attributable to shareholders of the listed company ranging from 63.2 million to 79 million yuan for the year 2025, indicating a significant financial downturn [1] Group 1 - The anticipated net loss for 2025 is primarily due to the company's self-owned brands being in the product innovation and marketing promotion phase, leading to continuous investment in research and marketing without generating corresponding economic benefits [1] - The operational losses are attributed to the management of self-owned brand stores [1]

2025年公司归属于上市公司股东的净利润出现亏损主要系公司自有品牌处于产品创新及经营推广期，研 发及营销推广持续投入，未产生相应的经济效益，自有品牌店铺经营亏损所致。 格隆汇1月20日丨丽人丽妆(605136.SH)公布，经财务部门初步测算，预计2025年年度实现归属于上市公 司股东的净利润为-7,900.00万元至-6,320.00万元，将出现亏损。预计2025年年度实现归属于上市公司股 东的扣除非经常性损益的净利润为-8,300.00万元至-6,640.00万元。 ...

Core Viewpoint - The company, Liren Lizhuang (605136.SH), is expected to report a net loss for the year 2025, with projected losses ranging from 79 million to 63.2 million yuan for shareholders of the listed company [1] Financial Projections - The estimated net profit attributable to shareholders for 2025 is projected to be between -79 million yuan and -63.2 million yuan [1] - The projected net profit, excluding non-recurring gains and losses, is expected to be between -83 million yuan and -66.4 million yuan [1] Reasons for Loss - The anticipated losses are primarily due to the company's self-owned brand being in the product innovation and marketing promotion phase, leading to continuous investment in research and marketing without generating corresponding economic benefits [1] - The operational losses from self-owned brand stores are also contributing to the overall expected losses [1]

Core Insights - Liren Lizhuang has initiated the incubation of its own brand to address the short-term inability of existing partner brands to meet the new demands of specific consumer segments [2] Company Strategy - The company is responding to market challenges by developing its own brand to fill gaps left by current partner brands [2]