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赛事经济掀起消费热浪 龙头公司抢滩万亿蓝海市场
Group 1: Event Impact on Consumption - The "Su Super" and "Zhe BA" events are driving a new wave of consumption in their respective regions, with significant attendance and spending reported [1][2] - On September 6, the "Su Super" match in Nanjing attracted 60,817 spectators, setting a new record for amateur events in China, and led to a total cultural and tourism consumption of 730 million yuan in Nanjing, a 6.1% increase month-on-month [1] - The "Zhe BA" basketball events held from July 6 to September 2 saw nearly 920,000 attendees and generated over 7.1 million yuan in ticket sales, contributing to over 1 billion yuan in related sports and consumption [2] Group 2: Economic Contribution of Sports Events - The "Su Super" has significantly boosted the local economy, with service revenue from tourism, dining, and other sectors reaching 37.96 billion yuan in the first half of 2025, a 42.7% year-on-year increase [4] - A survey indicated that 95.9% of attendees at the "Su Super" events increased their spending beyond ticket purchases, highlighting the event's role as a powerful engine for urban consumption [4] - Comparatively, the economic impact of sports events in the U.S. and Europe is estimated at 128 billion dollars, while China's sports events are projected to contribute approximately 20.8 billion dollars in 2024 [4] Group 3: Corporate Engagement in Sports Economy - The recent government policy aims to cultivate influential sports enterprises and events, targeting a sports industry scale exceeding 7 trillion yuan by 2030, attracting major companies to invest [6] - Companies like Chengshi Sports are actively involved in organizing and developing events like "Su Super" and "Zhe BA," indicating a trend of corporate engagement in the sports economy [6][8] - Chengshi Sports reported double-digit growth in revenue and net profit for the fiscal year 2024-2025, driven by multiple business engines including offline venues and online services [7] Group 4: Future Prospects and Collaboration - Chengshi Sports plans to deepen collaboration with local governments to promote events that integrate culture, commerce, and sports, emphasizing the need for multi-faceted cooperation [8] - The company aims to meet the basic conditions for listing in Hong Kong by 2024-2026, reflecting its growth ambitions in the sports sector [7]
橙狮体育穆旸:AI让运动更简单 做一家科技体育酷公司
穆肠 ◎记者 杨翔菲 成立之初,橙狮体育不断深入国际体育的沟通交流合作,与海内外多个运动单项协会、赛事组织、体育 联盟保持密切往来。"刚成立时,阿里体育是行业里的'天之骄子',频繁对接国际体育组织、谈大型IP合 "大莲花"杭州奥体中心体育场 日前,国务院办公厅印发的《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》提出,到 2030年,培育一批具有世界影响力的体育企业和体育赛事,体育产业发展水平大幅跃升,总规模超过7 万亿元。 "中国特色体育产业体系建设正在按下'加速键'。"橙狮体育董事长兼CEO穆旸近日在接受上证报记者采 访时表示,政策利好不仅为公司锚定了前行航向,更给予了机遇与底气。他透露,到2035年,橙狮体育 拟投入现金及资源逾50亿元,带动全球超20亿人次参与体育消费,专项支持"体育+AI"垂直领域的产业 创新,建立AI时代新的体育场馆和赛事运营标准。 月入1亿元 "橙"绩斐然 2025年9月8日,橙狮体育成立十周年。当日,穆旸在全员信中表示:"2024到2025财年,公司收入和净 利润均实现双位数增长,经调整EBITA大幅提升86%,营收首次迈入了'月入1亿元'俱乐部。"该财年, 橙狮体育 ...