（来源：衢州日报） 转自：衢州日报 "传统手艺活了起来，村民的腰包也鼓了起来。"李星表示，乡村振兴的关键在于产业兴旺。2026年，村 里计划再投资建设一栋约1500平方米的共富产业楼，重点引进劳动密集型产业，进一步壮大村集体经 济、拓宽村民就业增收渠道，让乡村振兴的道路越走越坚实、越走越宽阔。 这份"乡土味道"走俏市场的背后，并非一路坦途。2022年，九龙村利用山海协作资金，将村内一处闲置 厂房改造为"九龙共富工坊"，注册成立衢州龙蕴农业有限公司，立志将"九子粽"等传统小吃打造成带动 村民增收的产业招牌。然而，工坊创立初期，因销售渠道狭窄，产品一度面临滞销困境。 转机来自村党支部书记、村委会主任李星的主动作为。他多方联络，成功对接本地知名品牌"老眯小 吃"负责人郑丽。"传统手艺需要传承，更需要市场。"郑丽回忆道。双方一拍即合，"老眯小吃"凭借成 熟的市场渠道为工坊产品打开销路，自身也实现了从单店经营向规模化生产的转型。2024年底，在石室 乡党委支持下，双方共同出资完善设施、新建冷库，推进标准化生产，将工坊升级为集生产、销售、研 发于一体的综合平台，为产业腾飞插上了翅膀。 如今，这一百年老味道已转化为实实在在 ...

Core Insights - The resurgence of traditional Chinese brands, once considered outdated, is now appealing to younger consumers through innovation and modern marketing strategies [1][2][3] Group 1: Consumer Trends - The 90s generation is the largest group purchasing traditional brands, while the 00s generation shows the fastest growth in orders, with a year-on-year increase of 95% [1] - Young consumers prioritize cost-effectiveness, making it a key factor in their purchasing decisions [2] - The rise of "Guochao" (national trend) reflects a growing recognition and trust in domestic brands among consumers [2] Group 2: Innovation and Product Development - Traditional brands are innovating by incorporating modern elements into their products, such as new flavors and packaging [3][4] - A significant 42.42% of respondents choose traditional brands due to their focus on innovation and research [3] - Collaborations between traditional brands, such as the partnership between Guangming Dairy and Guanshengyuan for the "White Rabbit" ice cream, have successfully attracted younger consumers [4] Group 3: Marketing and Brand Storytelling - Traditional brands are leveraging their historical and cultural significance to create compelling brand narratives that resonate with younger audiences [5] - The use of e-commerce platforms and social media has enabled traditional brands to reach younger consumers effectively, with products selling out rapidly [5] - The engagement on short video platforms has surged, with a 99% increase in video submissions related to traditional brands on Douyin, reaching 4.906 billion views [6]