Core Insights - The event "Poetic and Picturesque Mentougou: Rural Investment Co-creation for a Win-Win Future" was held in Mentougou District, showcasing rural revitalization achievements and development opportunities [1][3] - The event attracted 200 representatives from 70 organizations, emphasizing the importance of social participation in rural development [1][3] Group 1: Event Structure and Features - The promotional event utilized an integrated model of "exhibition, conference, negotiation, and field investigation," providing a comprehensive investment experience [3] - Six thematic exhibition areas were set up, covering agricultural products, cultural creative products, photography works, and rural tourism routes, highlighting 52 key projects and 9 support policies in Mentougou District [3] Group 2: Regional Development and Investment Opportunities - The event served as a critical part of the 2025 "Entering the 'Hundred-Thousand Project' Demonstration Area Series Activities," showcasing Mentougou's cultural charm, ecological resources, and development prospects [3] - Mentougou District officials indicated a commitment to optimizing the business environment, enhancing key resource guarantees, and establishing project tracking service mechanisms to attract quality resources to rural areas [3]

Core Viewpoint - The article highlights the innovative use of live streaming by university students to promote local culture and agricultural products, enhancing rural revitalization efforts through digital engagement and education [1][2][6]. Group 1: Live Streaming Initiatives - University students are leveraging live streaming to showcase traditional Chinese medicine practices and local specialties, effectively engaging audiences and promoting cultural heritage [1][6]. - The "Three Going to the Countryside" social practice teams from various universities are integrating live streaming into their community service projects, focusing on rural e-commerce and tourism [2][3]. Group 2: Impact on Local Economy - The live streaming efforts have successfully increased the visibility of local products, such as the wind-dried pepper chicken from Nanyang, leading to expanded sales channels for farmers [2]. - In Hunan, live streaming has significantly boosted local tourism, with one event resulting in over 200 tickets being claimed for a scenic area, demonstrating a direct impact on visitor numbers [3][4]. Group 3: Educational Contributions - Students are not only promoting products but also providing training for local merchants on effective live streaming techniques, addressing gaps in their digital marketing skills [2]. - The practice teams are creating promotional materials, such as hand-drawn maps and scripts, to leave behind for local communities, ensuring sustainable knowledge transfer [5]. Group 4: Cultural Engagement - The live streaming sessions have fostered a deeper appreciation for local cultural practices, such as traditional medicine, with interactive elements that engage viewers and highlight the craftsmanship involved [6][7]. - The average viewership for the non-heritage themed live streams has been stable at around 1,000 participants, indicating a growing interest in local culture beyond geographical boundaries [7].