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引望巧入新战场,或也取名“界”系列
汽车商业评论· 2025-08-13 01:50
Core Viewpoint - Huawei's establishment of Shenzhen Yingwang Intelligent Technology Co., Ltd. as an independent unit for its smart automotive solutions marks a strategic shift towards an "open technology platform" aimed at capturing a larger share of the Chinese automotive market through its HarmonyOS Intelligent Driving initiative [3][6]. Group 1: Huawei's Automotive Strategy - The HarmonyOS Intelligent Driving model initially showcased through Huawei's mobile devices has evolved into dedicated dealerships for the HarmonyOS Intelligent Driving brand [3]. - Yingwang focuses on providing core components such as intelligent driving systems, smart cockpits, and LiDAR to automotive manufacturers, while also offering a full-stack smart automotive solution under the HI model [3]. - By 2025, the HI model is expected to upgrade, with partnerships leading to the creation of new brands rather than just co-branded vehicles [3]. Group 2: GAC Group's New Brand Initiative - GAC Group has established Huawang Automotive Technology Co., Ltd. with a registered capital of 1.5 billion RMB to create a high-end smart automotive brand in collaboration with Huawei [4]. - The new brand will leverage the strengths of both GAC and Huawei in areas such as smart technology and ecosystem integration, aiming to redefine product development and marketing processes [4][6]. - Huawang Automotive plans to announce its brand by the end of 2024, with the first model expected to launch by the end of 2026 [4][6]. Group 3: Competitive Landscape and Market Dynamics - The automotive market in China is highly competitive, with GAC Group entering a "wartime state" to address challenges in its current brand strategy [10]. - Other companies like Dongfeng and Avita are also exploring similar models to enhance their offerings, indicating a broader industry trend towards collaboration with Huawei [10][13]. - Dongfeng's recent stock suspension hints at potential developments related to new brand creation in partnership with Yingwang [10]. Group 4: Future Brand Developments - Dongfeng has established a new company to collaborate with Yingwang on a new smart automotive brand, indicating a significant shift in their strategy [13]. - The collaboration between Dongfeng and Yingwang is seen as an upgrade from previous partnerships, with a focus on creating high-end vehicles [13]. - The potential naming conventions for these new brands remain uncertain, with speculation around the "Wang" series versus the "Jie" series [13][14]. Group 5: Huawei's Broader Brand Strategy - Huawei's HarmonyOS Intelligent Driving has expanded to include multiple brands, with the latest addition being the "Shangjie" brand, which aims to leverage Huawei's extensive resources [14][15]. - The establishment of Anhui Zhijie New Energy Co., Ltd. marks Huawei's first independent brand under the HarmonyOS umbrella, focusing on integrated operations [15]. - The collaboration with Chery for the Zhijie brand signifies a strategic move to alleviate pressure on Huawei's existing brands while aligning with the broader market trends [15].
孟晚舟定调AI为“最大机会”:从手机到汽车,华为2024年报上演高端化攻防战
Hua Xia Shi Bao· 2025-03-31 13:25
Core Insights - Huawei's 2024 annual report reveals a sales revenue of approximately 862 billion yuan, a year-on-year increase of 22.4%, but operating profit decreased by nearly 24% to about 79.4 billion yuan, with an operating profit margin of 9.2%, down 5.6 percentage points year-on-year [2][4] - The report indicates a significant focus on the automotive sector, with the establishment of a new company, Shenzhen Yingwang Intelligent Technology Co., Ltd., and an 80% stake held by Huawei [2][9] Group 1: Financial Performance - Huawei's total revenue for the previous year was approximately 862 billion yuan, with a 22.4% year-on-year growth [2] - Operating profit was about 79.4 billion yuan, reflecting a nearly 24% decline, and the operating profit margin fell to 9.2% [2] - Research and development expenses reached nearly 179.7 billion yuan, a 9.1% increase, while sales and management expenses grew by nearly 11% to about 131.8 billion yuan [2] Group 2: Business Segments - The ICT infrastructure business remains Huawei's largest revenue source, generating close to 370 billion yuan, accounting for approximately 43% of total revenue, but only grew by about 5% year-on-year [4] - The terminal business saw a revenue of about 339 billion yuan, a significant year-on-year increase of 38.3%, narrowing the gap with the ICT business to approximately 31 billion yuan [4][5] - In the Chinese market, Huawei's revenue reached nearly 615.3 billion yuan, making up 71.4% of total revenue, with a strong focus on high-end smartphones [5] Group 3: Automotive Business - The smart automotive solutions business generated revenue of 26.35 billion yuan, a year-on-year increase of 474%, marking its first year of profitability [6][8] - The delivery volume of Huawei's smart components exceeded 23 million units, a nearly sevenfold increase, with 15 cooperative vehicle models launched by the end of 2024 [7] - The establishment of Yingwang company indicates an acceleration in Huawei's automotive business commercialization, with significant investments from partners [9] Group 4: Market Trends and Future Outlook - The competitive landscape in the high-end smartphone market is intensifying, with Huawei's market share at 16.6%, showing a year-on-year growth of about 50% [5][6] - The upcoming launch of the Pura 80 series is expected to target the high-end market, with enhancements in imaging technology [6] - AI is highlighted as a major opportunity for growth across multiple sectors, including smartphones and automotive, with a focus on foundational technology development [10]