Core Insights - Consumption is a persistent driver of economic growth and reflects the quality of life for residents in Jiangsu, with a significant transformation towards high-quality, intelligent, and green consumption patterns expected by 2026 [2][4] Consumption Trends - The "Su New Consumption" initiatives and improved livelihood policies are expected to lead to three main characteristics in consumer expectations: the release of service consumption potential, the collaboration between urban and rural markets, and the emphasis on quality experiences [2][4] - The survey covered over 6,000 residents across ten key consumption areas, revealing a strong focus on education, tourism, health, and wellness, indicating a shift from material satisfaction to spiritual enjoyment [4] Sector-Specific Insights - Tourism is projected to see a nearly 40% increase in spending, leading the consumption growth, followed by education and health-related sectors [4][5] - In education, 46% of respondents plan to increase spending on quality education, with rural areas showing a higher inclination at 51.6% [4] - Health consumption is shifting towards proactive health measures, with significant interest in sports and wellness, particularly among different age groups [6] Emerging Consumption Patterns - The cultural and entertainment sectors are thriving, with 58% of respondents engaging in movie consumption, and a notable interest in local sports events [7] - The pet economy is also growing, with 64.1% of pet owners being from the 80s and 90s generations, indicating a shift towards emotional companionship rather than just functional ownership [7] Rural Consumption Dynamics - There is a positive trend of consumption moving towards rural areas, supported by policies aimed at enhancing county-level commercial systems and rural e-commerce [8] - Consumers are becoming more rational, prioritizing value for money in sectors like tourism and home services [8] Future Outlook - The Jiangsu consumption market is expected to evolve towards greater vitality, creativity, and sustainability, driven by technological advancements and the growth of new consumer groups [9]

在成都群光广场，海贼王、柯南、初音未来等二次元IP周边店挤满年轻人。北京双安商场顶层，绿植萦绕的"仰望花园"成为白领下班后的新聚点。商场里 导购员手持平板快速调货，试衣间镜子变身虚拟穿搭顾问，结账队伍消失不见。 过去几年，传统百货由于商场品牌和商品同质化现象加剧、场景单一缺乏吸引力，叠加线上渠道的冲击、消费者需求更加多样化等因素，行业业态走向式 微。而近两年来随着传统百货商场的集体转型调整，百货零售行业正迎来新一轮发展机遇。 2025年，走进百货商场，你会发现熟悉的景象正在悄然蜕变。 图片来源：国家统计局 按零售业态分，1—7月份，限额以上零售业单位中便利店、超市、百货店、专业店、品牌专卖店零售额同比分别增长7.0%、5.2%、1.1%、5.8%、1.9%。 可以看出，百货店是百货店是限额以上零售业单位中增长最为缓慢的业态。 从各大百货公布的今年上半年业绩数据来看，不少百货企业面临增长困境、利润下滑。 失速的业绩，流失的年轻人 2025 年百货零售行业增长不算乐观。 国家统计局最新数据显示，2025年1-7月社会消费品零售总额284238亿元，同比增长4.8%。其中7月份同比增长3.7%，消费呈现温和复苏态势 ...