受访者供图 近年来，中国非物质文化遗产正逐步走出国门、拥抱世界。这背后，凝聚着众多深耕者的坚守与探索， 时尚摄影师、非遗出海策划人蔡青便是其中一员。 从德国一场中国非遗市集起步，她逐步将云南扎染与刺绣、广西壮锦、浙江草编等几十项非遗技艺带向 海外，致力于让中国非遗"被世界看见、被市场记住"。 结缘非遗 大学毕业后，蔡青曾在多个职业领域探索，始终保持着对新鲜事物的敏锐感知，彼时的她，对非遗并无 深入认知。 2023年，为调整生活节奏，蔡青到云南大理旅居。那时，她主业是摄影师，未曾想这场以放松为目的的 行程，会让她与非遗结下不解之缘。 一次赴德国探望友人时，蔡青带了云南扎染制品、彝族刺绣等伴手礼。在友人提议下，两人索性在德累 斯顿策划了一场中国非遗集市。 活动当天，小摊前人头攒动。让蔡青动容的是，几个素未谋面的在德华人听闻消息后自发赶来帮忙—— 翻译、搬运物料、维持秩序、清理现场。还有不少华人带德国朋友专程而来，独特的云南非遗制品甚至 让一些外国人萌生了赴滇旅行的想法。 "以前是用镜头记录非遗文化，渐渐地，我想成为一名非遗出海策划人，为非遗与世界对话搭座桥。"蔡 青坦言，最初没有成熟规划，不知这条路能走多远，但传 ...

Core Insights - The article emphasizes the importance of developing a robust cultural industry system and market framework to enhance the quality of cultural development in China during the 14th and 15th Five-Year Plans [1][2]. Group 1: Cultural Industry Growth - During the 14th Five-Year Plan, China's cultural industry has shown significant growth, with projected revenue of 19.14 trillion yuan in 2024, representing a 37.7% increase from 2020 [1]. - Various regions are exploring effective paths for leveraging traditional culture to drive cultural industry growth, with many domestic brands successfully integrating traditional elements with modern design to attract younger consumers [1]. Group 2: Challenges in Cultural Resource Utilization - Many cultural resources remain underutilized, with products often stuck in small-scale production and markets, lacking a comprehensive industrial chain [2]. - Traditional cultural projects face challenges in innovation, branding, and sales, with ongoing needs for supply chain improvements and enhanced market operations [2]. Group 3: Strategic Recommendations - It is essential to develop region-specific strategies to excavate traditional cultural resources and create distinctive cultural brands that reflect local history and spirit [3]. - The cultural industry chain needs to be improved to facilitate the marketization and industrialization of cultural resources, with increased policy support and the establishment of cultural industry parks [3]. Group 4: Technological Empowerment and Talent Development - There is a need for increased investment in cultural technology innovation, supporting new media platforms and digital creative enterprises to explore new cultural business models [4]. - Encouraging interdisciplinary education in "cultural creativity + technology + management" is vital for cultivating talent that understands both culture and technology, ensuring sustainable cultural innovation [4].