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系统活化利用地方文化资源
Jing Ji Ri Bao· 2025-11-11 22:10
Core Insights - The article emphasizes the importance of developing a robust cultural industry system and market framework to enhance the quality of cultural development in China during the 14th and 15th Five-Year Plans [1][2]. Group 1: Cultural Industry Growth - During the 14th Five-Year Plan, China's cultural industry has shown significant growth, with projected revenue of 19.14 trillion yuan in 2024, representing a 37.7% increase from 2020 [1]. - Various regions are exploring effective paths for leveraging traditional culture to drive cultural industry growth, with many domestic brands successfully integrating traditional elements with modern design to attract younger consumers [1]. Group 2: Challenges in Cultural Resource Utilization - Many cultural resources remain underutilized, with products often stuck in small-scale production and markets, lacking a comprehensive industrial chain [2]. - Traditional cultural projects face challenges in innovation, branding, and sales, with ongoing needs for supply chain improvements and enhanced market operations [2]. Group 3: Strategic Recommendations - It is essential to develop region-specific strategies to excavate traditional cultural resources and create distinctive cultural brands that reflect local history and spirit [3]. - The cultural industry chain needs to be improved to facilitate the marketization and industrialization of cultural resources, with increased policy support and the establishment of cultural industry parks [3]. Group 4: Technological Empowerment and Talent Development - There is a need for increased investment in cultural technology innovation, supporting new media platforms and digital creative enterprises to explore new cultural business models [4]. - Encouraging interdisciplinary education in "cultural creativity + technology + management" is vital for cultivating talent that understands both culture and technology, ensuring sustainable cultural innovation [4].