图①：凤冠冰箱贴。 张晓曦摄 图②：沈阳故宫文创雪糕。 施 觉摄 习近平主席在二〇二六年新年贺词中指出："文博热、非遗热不断升温，世界遗产再添新员，悟空和哪 吒风靡全球，古韵国风成为年轻人眼中的'顶流审美'。" 将拙政园的花窗文创带回家，透过"国色"看中华之美，让传统纹样在生活中绽放……在数字科技助力 下，底蕴深厚的中华美学正日渐走进年轻人的生活。本版今起开设"古韵国风 顶流审美"栏目，聚焦当 下丰富多彩的审美实践，展现中华美学风范与创新创造活力的"双向奔赴"。 图③：安徽黄山屯溪老街沉浸式活动。 施亚磊摄 图④："新韵重庆"无人机灯光秀。 何蓬磊摄 图⑤：舞剧《牡丹亭》剧照。 资料图片 数据来源：中国国家博物馆、文化和旅游部非遗司 ——编 者 舞剧《牡丹亭》亮相跨年演出舞台 古典诗意"跳"出屏幕 人民日报记者 姚雪青 这是一幅画，还是一个梦境？ 6分钟时间，苏式园林里，群舞舞者在氤氲水雾中衣袂翩跹。镜面一般的舞台，倒映着曼妙舞姿，与背 景融为一体。一声"不到园林，怎知春色如许"，似穿越400年时空，在屏幕前的观众心中留下古韵回 响。 2025年B站跨年晚会上演的舞剧《牡丹亭》片段，被很多网友评价"移不开眼睛 ...

Core Insights - The article emphasizes the importance of developing a robust cultural industry system and market framework to enhance the quality of cultural development in China during the 14th and 15th Five-Year Plans [1][2]. Group 1: Cultural Industry Growth - During the 14th Five-Year Plan, China's cultural industry has shown significant growth, with projected revenue of 19.14 trillion yuan in 2024, representing a 37.7% increase from 2020 [1]. - Various regions are exploring effective paths for leveraging traditional culture to drive cultural industry growth, with many domestic brands successfully integrating traditional elements with modern design to attract younger consumers [1]. Group 2: Challenges in Cultural Resource Utilization - Many cultural resources remain underutilized, with products often stuck in small-scale production and markets, lacking a comprehensive industrial chain [2]. - Traditional cultural projects face challenges in innovation, branding, and sales, with ongoing needs for supply chain improvements and enhanced market operations [2]. Group 3: Strategic Recommendations - It is essential to develop region-specific strategies to excavate traditional cultural resources and create distinctive cultural brands that reflect local history and spirit [3]. - The cultural industry chain needs to be improved to facilitate the marketization and industrialization of cultural resources, with increased policy support and the establishment of cultural industry parks [3]. Group 4: Technological Empowerment and Talent Development - There is a need for increased investment in cultural technology innovation, supporting new media platforms and digital creative enterprises to explore new cultural business models [4]. - Encouraging interdisciplinary education in "cultural creativity + technology + management" is vital for cultivating talent that understands both culture and technology, ensuring sustainable cultural innovation [4].

Core Insights - The popularity of Zibo barbecue transcends the food itself, rooted in the cultural heritage of the region, which has been built over thousands of years [1] - Zibo barbecue has successfully rebuilt consumer trust through transparent pricing and fair transactions, addressing concerns over inflated prices and deceptive practices [1] - The social aspect of Zibo barbecue fosters connections among individuals, creating a communal experience that enhances emotional bonds and collective memory [2] Consumer Experience - The local government and businesses have responded effectively to the surge in visitors, optimizing services and maintaining a welcoming atmosphere to ensure a positive experience [3] - Zibo barbecue is evolving from a mere dining experience to a cultural journey, integrating culinary offerings with local tourism to enhance visitor engagement [4] Cultural Integration - The initiative of "barbecue + cultural tourism" allows visitors to extend their experience beyond just eating, promoting a deeper understanding of Zibo's rich cultural heritage [4] - The transformation of traditional culture into contemporary experiences has revitalized Zibo's cultural identity, making it appealing to modern tourists [4] Future Outlook - The sustainability of Zibo barbecue's popularity remains to be seen, but it serves as a case study for other cities on how to transition from fleeting trends to lasting cultural significance [5]