2026第三届北京（国际）年货会将于2月3日至11日在首都国际会展中心南登录厅举办，为期9天。本届 年货会以全球好物集结、非遗年味传承、惠民福利加码为特色，为市民打造一站式畅享"逛、吃、玩、 购"的年味狂欢。 国际风情展区覆盖10余个国家的特色商品，俄罗斯椴树蜜、巴基斯坦手工挂毯、伊朗藏红花、东南亚香 料、欧洲饰品等近千款进口商品厂家直供，省去中间流通环节，价格较商超普遍优惠20%至30%。 （来源：千龙网） 国内名优展区同样精彩，聚集全国30余个省市自治区的优质农副产品。新疆干果、云南菌菇、东北大 米、宁夏枸杞、四川甜橙等优质农产品齐聚，展示乡村振兴成果，直采直供。据"北京顺义"微信公众号 ...

进入腊月，年味渐浓，"办年货"作为迎接春节的传统序幕，已悄然融入人们的日程。1月22日，在北京 农业展览馆，北京年货大集正式拉开帷幕。本网记者在现场看到，来自东北的优质大米、广东的特色盆 菜、云南的鲜美菌菇……来自天南地北的特色风味汇聚一堂，共同组成了一桌丰盛的"舌尖上的中国"。 近期，农业农村部已对节日期间"菜篮子"产品稳产保供工作作出部署，要求各地进一步压紧压实"菜篮 子"市长负责制，切实抓好产品稳定供应与质量安全，确保今冬明春特别是春节期间"菜篮子"产品市场 供应充足、价格总体平稳。 来源：人民网 190 010 EN 11 77 NVIV 6 Portant II n 3 s 21 r * 7 D) 1 t . STE Min. r 61 ...

Core Viewpoint - The event "2025 Greater Bay Area · Southwest Specialty Products Expo and Mountain-Sea Carnival" will take place in Zhaoqing from December 12 to 21, showcasing local specialties and cultural experiences from both the Greater Bay Area and Southwest China [5][6][52]. Group 1: Event Overview - The carnival will last for 10 days and will be held at the East Gate Square of Seven Star Rock in Zhaoqing [7][8]. - It aims to present a consumer festival featuring the most abundant specialties, authentic flavors, and significant discounts [14]. Group 2: Highlights of the Expo - The expo will systematically gather exquisite products made in the Greater Bay Area and authentic local goods from Southwest China, utilizing a new e-commerce live streaming model for online and offline interaction [15][17]. - There will be a "Zhaoqing Flavor Pavilion" featuring local specialties from various districts, including traditional snacks and seasonal fruits [23][26][27]. - The "Bay Area Selection Pavilion" will showcase diverse culinary offerings from the Greater Bay Area, highlighting the region's rich food culture [30][32]. - The "National Specialty Products Pavilion" will feature authentic products from across the country, allowing visitors to experience various regional delicacies without traveling far [34][36]. Group 3: Cultural and Entertainment Activities - The event will include a non-material cultural heritage display area, allowing visitors to experience traditional crafts and art firsthand [43][44]. - Nightly activities will feature a grand drone show, fireworks, and "Mountain-Sea Music Concerts," ensuring daily entertainment and engagement for attendees [47][48][50].

Core Insights - The new brand "Fushijiji" from Shenzhen Agricultural and Food Investment Holdings (Shenzhen Nongtou) became a highlight at the 5th China International Consumer Products Expo, attracting over 20,000 visitors daily and achieving an intended transaction amount exceeding 10 million yuan [2][3]. Group 1: Brand and Market Positioning - "Fushijiji" integrates resources from four major business sectors of Shenzhen Nongtou and aims to create a national and global platform for high-quality agricultural products and services [3][4]. - The brand's slogan "Fushijiji·Get Beauty" emphasizes both the acquisition of quality products and the necessity of meeting high standards to enter the platform [4]. Group 2: Quality Assurance and Consumer Trust - Shenzhen Nongtou employs a unique "three-wheel standard system" for quality control, which includes food safety, nutritional quality, and taste evaluation, ensuring a comprehensive quality assurance process [4][5]. - A report indicates that quality (75.0%) and price (72.3%) are the top factors influencing consumer choices, highlighting a shift from price wars to value-driven consumption [4]. Group 3: Supply Chain and Operational Efficiency - The brand's success reflects a transformation in the agricultural industry from scale expansion to value enhancement, supported by a robust supply chain that includes 400,000 acres of demonstration farms and a network of over 60,000 partner merchants globally [6][7]. - Shenzhen Nongtou's integration of production, processing, and distribution allows for a one-stop service capability, enhancing its appeal to buyers at the expo [7][8]. Group 4: Global Reach and Strategic Positioning - The brand serves as a "super connector" in the global agricultural food industry, facilitating trade and distribution of both domestic and international products [8][10]. - Shenzhen Nongtou is developing a comprehensive logistics network to support its dual circulation strategy, enabling efficient distribution of global products within China and vice versa [10].