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(乡村行·看振兴)延链补链 创新赋能:浙江天台传统茶产业开“新芽”
Zhong Guo Xin Wen Wang· 2025-09-22 10:36
Core Insights - The traditional tea industry in Tiantai County, Zhejiang, is experiencing innovation and growth through extended production cycles and improved processing efficiency, leading to new market opportunities [1][2]. Industry Overview - Tiantai County has a forest coverage rate of 70% and suitable climate conditions for tea cultivation, with a history of tea planting dating back to the Three Kingdoms period [1]. - The county currently has 100,000 acres of high-standard tea gardens and over 30,000 tea farmers, producing two national geographical indication products: Yunwu tea and Huang tea [1]. Production and Processing - The tea processing period has been extended from March to October due to the expansion of summer and autumn tea processing, significantly increasing the total production value [2]. - Tiantai Donghong Tea Industry Development Co., Ltd. reports daily purchases of over 1,000 pounds of summer and autumn tea leaves, resulting in more than 200 pounds of finished tea [1][2]. Innovation and Product Development - Zhejiang Minglong Tea Industry Co., Ltd. is introducing creative products that cater to younger consumers, such as tea tablets that do not require brewing [2][4]. - The company has established a "Quality Tea System" to ensure product quality, with plans to increase the area of tea gardens from 400 acres to approximately 1,000 acres by the end of the year [4]. Market Trends - There is a noticeable trend of younger consumers driving tea consumption, prompting companies to adapt their products to meet these preferences [4].
非遗薪火燃新焰(文化中国行)
Ren Min Ri Bao Hai Wai Ban· 2025-08-19 22:55
Core Viewpoint - The "Non-Heritage Youth - Achievements Exhibition of China's Intangible Cultural Heritage Inheritors Training Program" showcases over 1,000 outstanding works and academic research results from participants in the program, highlighting the importance of intangible cultural heritage in human civilization and its role in fostering creativity and emotional connection [7][8]. Group 1: Exhibition Overview - The exhibition is divided into four thematic areas: traditional crafts, performing arts, and features over 1,000 pieces from more than 140 participating institutions [7]. - The event is held at the China Intangible Cultural Heritage Museum, emphasizing the significance of intangible cultural heritage as a witness to historical evolution [7]. Group 2: Training Program Impact - The Non-Heritage Training Program targets various levels of intangible cultural heritage inheritors and ordinary practitioners, providing targeted training through collaboration with universities and institutions [8]. - Participants engage in professional knowledge learning and practical exchanges, expanding their creative horizons [8]. Group 3: Traditional Arts and Crafts - The exhibition includes traditional arts such as shadow puppetry, which has a rich history and diverse styles across regions, and was included in UNESCO's intangible cultural heritage list in 2011 [9]. - The program revitalizes traditional arts by engaging younger generations, as seen in the case of a student who found success in shadow puppetry through the program [9]. Group 4: Modern Integration of Traditional Crafts - Participants are encouraged to integrate traditional crafts into modern life, exemplified by a unique Zisha pottery piece that combines traditional techniques with contemporary aesthetics [10]. - The program supports various traditional crafts, including silk weaving, with institutions like Zhejiang University offering courses to enhance skills and broaden perspectives [10]. Group 5: Cultural and Economic Empowerment - The program empowers rural communities by promoting local intangible cultural heritage, such as the Yunwu tea culture in Jiangsu, which has led to job creation and tourism development [11]. - In Xinjiang, traditional crafts training has attracted nearly 800 participants, enhancing local cultural resources and skills [12]. Group 6: Global Outreach - Graduates of the training program are exploring international markets, with examples of young inheritors successfully exporting traditional crafts to countries like Japan and Thailand [14]. - The rise of e-commerce has facilitated the growth of local handicraft businesses, such as the silverware industry in Yunnan, which has expanded its market reach globally [15].