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(乡村行·看振兴)延链补链 创新赋能:浙江天台传统茶产业开“新芽”
Zhong Guo Xin Wen Wang· 2025-09-22 10:36
Core Insights - The traditional tea industry in Tiantai County, Zhejiang, is experiencing innovation and growth through extended production cycles and improved processing efficiency, leading to new market opportunities [1][2]. Industry Overview - Tiantai County has a forest coverage rate of 70% and suitable climate conditions for tea cultivation, with a history of tea planting dating back to the Three Kingdoms period [1]. - The county currently has 100,000 acres of high-standard tea gardens and over 30,000 tea farmers, producing two national geographical indication products: Yunwu tea and Huang tea [1]. Production and Processing - The tea processing period has been extended from March to October due to the expansion of summer and autumn tea processing, significantly increasing the total production value [2]. - Tiantai Donghong Tea Industry Development Co., Ltd. reports daily purchases of over 1,000 pounds of summer and autumn tea leaves, resulting in more than 200 pounds of finished tea [1][2]. Innovation and Product Development - Zhejiang Minglong Tea Industry Co., Ltd. is introducing creative products that cater to younger consumers, such as tea tablets that do not require brewing [2][4]. - The company has established a "Quality Tea System" to ensure product quality, with plans to increase the area of tea gardens from 400 acres to approximately 1,000 acres by the end of the year [4]. Market Trends - There is a noticeable trend of younger consumers driving tea consumption, prompting companies to adapt their products to meet these preferences [4].
八马茶业更新上市申请书 为中国最大的高端茶企
Sou Hu Wang· 2025-09-05 06:53
Core Viewpoint - Baima Tea Co., Ltd. has submitted an application for listing on the Hong Kong Stock Exchange, with Huatai International, Agricultural Bank of China International, and Tianfeng International as joint sponsors [1] Company Overview - Baima Tea is a leader in the high-end tea market in China, ranking first in sales volume in the high-end Chinese tea sector for 2024 and recognized as the most well-known tea brand in China [3] - The company operates a comprehensive product range covering six major tea categories, including Oolong, black, red, green, white, and yellow teas, as well as tea-related products [6] Market Position - As of 2024, Baima Tea holds the largest number of tea chain stores in China and ranks first in sales revenue in the high-end tea market, Oolong tea, and black tea markets [3][4] - The company's market share in the high-end tea market increased from approximately 1.1% in 2020 to about 1.7% in 2024 [4] Industry Growth - The overall Chinese tea market is projected to grow from approximately 288.9 billion RMB in 2020 to about 325.8 billion RMB in 2024, with a compound annual growth rate (CAGR) of around 3.0% [3] - The high-end tea market is expected to grow from approximately 89 billion RMB in 2020 to about 103.1 billion RMB in 2024, with a CAGR of approximately 3.7% [4] Sales Channels - The high-end tea market heavily relies on offline customer experiences, with offline sales expected to increase from approximately 83.8 billion RMB in 2020 to about 97.5 billion RMB in 2024, reflecting a CAGR of around 3.9% [9] - The offline high-end tea segment is projected to reach approximately 128.7 billion RMB by 2029, with a CAGR of about 5.7% from 2024 to 2029 [9] Production and Technology - Baima Tea has established two tea processing bases in China, with advanced automated production lines, including a seventh-generation intelligent production line in Wuyishan [9] - The company has a strong focus on brand value, product development, and supply chain management, contributing to its leading market position [5] IPO Fund Utilization - The funds raised from the IPO will be used for expanding production bases, enhancing brand value, expanding the product portfolio, and increasing the number of offline stores [10]
八马茶业递表港交所,铁观音、武夷岩茶、红茶销量全国第一
Ge Long Hui A P P· 2025-08-29 02:30
Core Viewpoint - Baima Tea Co., Ltd. has submitted an application to list on the Hong Kong Stock Exchange, with Huatai International, Agricultural Bank of China International, and Tianfeng International as joint sponsors [1] Group 1: Company Overview - Baima Tea provides high-quality Chinese tea through a nationwide offline store network and comprehensive online sales platform, covering all categories of tea and related products [1] - The company ranks first in sales volume in the high-end Chinese tea sector for 2024 and is recognized as the most well-known tea brand in China [1] - As of 2024, Baima Tea ranks first among Chinese tea suppliers in terms of the number of tea chain specialty stores and sales revenue in the high-end tea market [1] Group 2: Market Position - Baima Tea has maintained the highest sales volume for Tieguanyin tea for over 10 years, Wuyi Rock tea for 5 years, and black tea for 4 years [1] - According to the 2024 China Customer Satisfaction Index report by Chnbrand, the "Baima" brand ranks first in brand awareness among chain tea brands in China [1] Group 3: Financial Performance - The company reported revenues of approximately 1.818 billion yuan, 2.122 billion yuan, 2.143 billion yuan, and 1.063 billion yuan for the years 2022, 2023, 2024, and the first half of 2025, respectively [2] - The total profit and comprehensive income for the same periods were approximately 166 million yuan, 206 million yuan, 224 million yuan, and 120 million yuan [2]
八马茶业递表港交所,铁观音、武夷岩茶、红茶销量全国第一!2025年上半年营收10.63亿,利润1.2亿
Ge Long Hui· 2025-08-29 02:27
Core Insights - Baima Tea Co., Ltd. has submitted an application to list on the Hong Kong Stock Exchange, with Huatai International, Agricultural Bank of China International, and Tianfeng International as joint sponsors [1] - The company ranks first in the high-end Chinese tea market in terms of sales volume for 2024 and is recognized as the most well-known tea brand in China [1] - Baima Tea has a comprehensive product range that includes various types of tea and related products, supported by a nationwide offline store network and an extensive online sales platform [1] Financial Performance - The company's revenue for the years 2022, 2023, 2024, and the first half of 2025 is approximately 1.818 billion, 2.122 billion, 2.143 billion, and 1.063 billion yuan respectively [2] - The profit and total comprehensive income for the same periods are approximately 166 million, 206 million, 224 million, and 120 million yuan respectively [2] Market Position - As of 2024, Baima Tea holds the top position in the number of tea chain specialty stores in China and ranks first in the sales of Oolong tea and black tea [1] - The company has maintained the highest sales of Tieguanyin tea for over 10 years, Wuyi rock tea for 5 years, and black tea for 4 years [1] - According to the 2024 China Customer Satisfaction Index report by Chnbrand, the "Baima" brand ranks first in brand awareness among chain tea brands in China [1]
新股消息 | 八马茶业再次递表港交所 线下门店数量超3500家
智通财经网· 2025-08-28 22:54
Core Viewpoint - Baima Tea Industry Co., Ltd. has submitted an application to list on the Hong Kong Stock Exchange, with Huatai International, Agricultural Bank of China International, and Tianfeng International as joint sponsors [1][3]. Company Overview - Baima Tea is a leader in the high-end tea market in China, projected to be the top seller in the high-end Chinese tea sector in 2024 and recognized as the most well-known tea brand in China [3]. - The company ranks first among Chinese tea suppliers in terms of the number of tea chain specialty stores as of December 31, 2024, and leads in sales revenue in the high-end tea market, as well as in the Oolong and black tea markets [3]. Market Growth - The overall Chinese tea market is expected to grow from approximately RMB 288.9 billion in 2020 to about RMB 325.8 billion in 2024, with a compound annual growth rate (CAGR) of around 3.0%, and projected to reach approximately RMB 407.9 billion by 2029, with a CAGR of about 4.6% from 2024 to 2029 [4]. - The high-end tea market in China is growing faster than the overall tea market, with its size increasing from approximately RMB 89 billion in 2020 to about RMB 103.1 billion in 2024, reflecting a CAGR of approximately 3.7%, and expected to reach around RMB 135.3 billion by 2029, with a CAGR of about 5.6% from 2024 to 2029 [4]. Company Performance - The number of Baima Tea's offline stores (including direct-operated and franchised stores) is projected to increase from 2,613 as of January 1, 2022, to 3,585 by June 30, 2025, with franchised stores rising from 2,203 to 3,341 during the same period [6]. - Financial performance shows revenue for the fiscal years ending December 31 for 2022, 2023, and 2024, and for the six months ending June 30, 2025, as follows: approximately RMB 1.82 billion, RMB 2.12 billion, RMB 2.14 billion, and RMB 1.06 billion respectively [6][7]. - The net profit for the same periods is approximately RMB 166 million, RMB 206 million, RMB 224 million, and RMB 120 million respectively [7].
八马茶业再次递表港交所 线下门店数量超3500家
Zhi Tong Cai Jing· 2025-08-28 22:52
Core Viewpoint - Baima Tea Co., Ltd. has submitted its application to list on the Hong Kong Stock Exchange, with Huatai International, Agricultural Bank of China International, and Tianfeng International as joint sponsors [1] Company Overview - Baima Tea is a leader in China's high-end tea market, projected to be the top seller in the high-end Chinese tea sector in 2024 and recognized as the most well-known tea brand in China [3] - The company ranks first among Chinese tea suppliers in terms of the number of tea chain specialty stores as of December 31, 2024, and leads in sales revenue in the high-end tea market, as well as in the oolong and black tea segments [3] - Baima Tea has maintained the highest sales of Tieguanyin tea for over 10 years, Wuyi Rock tea for five years, and black tea for four years [3] - According to the 2024 China Customer Satisfaction Index report by Chnbrand, the "Baima" brand ranks first in brand awareness among Chinese chain tea brands [3] Market Analysis - The overall scale of the Chinese tea market is expected to grow from approximately RMB 288.9 billion in 2020 to about RMB 325.8 billion in 2024, with a compound annual growth rate (CAGR) of approximately 3.0%, and projected to reach around RMB 407.9 billion by 2029, with a CAGR of about 4.6% from 2024 to 2029 [4] - The high-end tea market in China is growing faster than the overall tea market, with its size increasing from approximately RMB 89 billion in 2020 to about RMB 103.1 billion in 2024, reflecting a CAGR of approximately 3.7%, and expected to reach around RMB 135.3 billion by 2029, with a CAGR of about 5.6% from 2024 to 2029 [4] - The market share of the top five companies in the high-end tea market has increased from approximately 5.5% in 2020 to about 5.6% in 2024, with Baima Tea's market share rising from approximately 1.1% to about 1.7% during the same period [4] Financial Performance - The number of Baima Tea's offline stores (including direct-operated and franchised stores) is projected to grow from 2,613 as of January 1, 2022, to 3,585 by June 30, 2025, with franchised stores increasing from 2,203 to 3,341 [6] - The company's revenue for the fiscal years ending December 31 for 2022, 2023, and 2024, as well as for the six months ending June 30, 2025, is reported as approximately RMB 1.82 billion, RMB 2.12 billion, RMB 2.14 billion, and RMB 1.06 billion respectively [6][7] - The net profit for the same periods is approximately RMB 166 million, RMB 206 million, RMB 224 million, and RMB 120 million respectively [7] - The average inventory turnover days for the years ending December 31, 2022, 2023, and 2024, as well as for the six months ending June 30, 2025, are reported as 166 days, 158 days, 166 days, and 168 days respectively [6]
八马茶业完成上市备案,背后500亿泉州姻亲圈护航!
Sou Hu Cai Jing· 2025-08-16 00:50
Core Viewpoint - Baima Tea's IPO journey has reached a critical milestone with the successful filing for overseas listing in Hong Kong, despite the simultaneous expiration of its prospectus due to a delay in the hearing process [3][5]. Company Overview - Baima Tea is a well-known national chain brand in China, focusing on the research, design, standard output, and retail of various tea products, including Oolong, black, red, green, white, yellow, and reprocessed teas, as well as tea utensils and related food products [5][8]. - The company operates 3,498 stores, with approximately 92.1% being franchise stores, contributing around half of its revenue [8]. Financial Performance - In the reporting period from 2022 to the first three quarters of 2024, Baima Tea achieved revenues of 1.818 billion, 2.122 billion, and 1.647 billion yuan, with net profits of 166 million, 206 million, and 208 million yuan, respectively [8][10]. - The net profit margins for the same periods were 9.1%, 9.7%, and 12.6% [8]. - Sales and marketing expenses were significant, amounting to 617 million, 681 million, and 520 million yuan, representing 33.93%, 32.08%, and 31.55% of revenue [10]. Market Position - According to a report by Frost & Sullivan, Baima Tea ranks first in the Chinese tea market based on the number of tea chain stores and also leads in the Oolong and black tea markets by sales revenue [6]. - The company has maintained its position as the top seller of Tieguanyin tea for over a decade and has led in rock tea sales for five consecutive years [6]. Family and Business Connections - The company has strong family ties, with the controlling shareholders being the Wang family, who hold 55.9% of the voting rights through a concerted action agreement [11]. - The family has established connections with other listed companies through marriages, creating a significant capital network in the Quanzhou area, with the combined wealth of these connections exceeding 50 billion yuan [11][15]. Industry Context - The Chinese tea industry is characterized by a fragmented market, with a total domestic tea sales volume projected to reach 340 billion yuan in 2024, yet the top five companies only account for 6.2% of the market share [19]. - Baima Tea's IPO journey reflects the broader challenges faced by the tea industry in gaining traction in capital markets, as evidenced by the struggles of other tea companies attempting to go public [19][21].
满足聆讯条件!八马茶业已获证监会备案,或很快在港上市
Nan Fang Du Shi Bao· 2025-07-22 10:26
Group 1 - The core point of the article is that Baima Tea has received a备案通知书 from the China Securities Regulatory Commission (CSRC), allowing it to proceed with its listing on the Hong Kong Stock Exchange [2][3] - Baima Tea plans to issue no more than 29,133,400 overseas listed ordinary shares and convert 43,986,875 shares held by 106 shareholders from domestic unlisted shares to overseas listed shares [2] - The company has shown steady revenue growth from 2021 to 2023, with revenues of 1.744 billion, 1.818 billion, and 2.122 billion yuan, and net profits of 163 million, 166 million, and 206 million yuan respectively [3] Group 2 - Baima Tea's journey to listing has been complicated, having previously attempted to list on the Shenzhen Stock Exchange in 2013 and later on the New Third Board in 2015, but faced multiple setbacks including withdrawal of applications [4] - The company is characterized as a family business, with significant shareholdings held by family members, including Wang Wenbin and Wang Wenli [5] - The new regulations for overseas listing management, effective from March 2023, have simplified the process for domestic companies seeking to list in Hong Kong [3]
大别山下崛起茶产业新势力
Xin Hua Wang· 2025-05-21 11:40
在湖北省孝感市大悟县金墩村抹茶茶园,村民在采茶(无人机照片)。新华社记者 杜子璇 摄 新华社武汉5月21日电(记者田中全)一片茶叶能激发怎样的发展潜能?深入大别山南麓的湖北省孝感市大悟县,能寻到令人惊叹的答案。 5月中旬,春茶采摘正在收尾,而抹茶生产才刚刚开始。驱车来到河口镇金墩村,只见一望无际的茶园如绿色绸缎般顺着山势铺展蔓延。茶垄 间,茶农揭开茶树上的遮阳网,驾驶自动采茶车来回穿梭,采收茶青。空气中弥漫起清冽的茶香,直往鼻腔里钻。 揪下几片茶叶放在掌心,阳光下,叶片舒展、油光碧绿。"和绿茶不同,抹茶茶叶需经过20多天的遮阴处理,充分提升茶叶的持嫩性和叶绿素含 量后,才开始采摘。"金墩村抹茶基地负责人高峻峰介绍说。 大悟县地处大别山优势茶产区,平均海拔450米,拥有茶园30万亩。近年来,大悟县深耕"茶文章",在稳固绿茶产业的基础上,持续推进产业提 档升级,通过招商引资引入现代化农业管理系统和抹茶生产工艺,在金墩村建成3000亩抹茶种植生产基地,全力打造大别山区茶产业科技赋能 的标杆样本。 在抹茶生产车间,刚收割的鲜叶经过蒸汽杀青、烘干、叶梗分离、静电除杂等自动化工序,形成制作抹茶的原料碾茶;来到精加工车间, ...
跨省采茶女工刷屏:只要不嫌我老,明年还来
Hu Xiu· 2025-05-18 01:31
Core Viewpoint - The article highlights the stark contrast between the romanticized image of tea-picking women in media and the harsh realities they face, including inadequate living conditions and low wages despite the perception of tea-picking as a high-paying job [1][19]. Group 1: Working Conditions - The tea-picking women, such as Wang Fang, often come from rural areas and face challenges like poor food and living conditions while working far from home [19][20]. - The living arrangements for the workers are basic, with simple wooden beds and outdoor cooking facilities, leading to discomfort and health issues [14][19]. - Many workers express dissatisfaction with their meals, which often consist of limited ingredients like potatoes and onions, and they struggle to maintain a balanced diet [19][21]. Group 2: Economic Factors - The tea-picking job is perceived as one of the few high-paying opportunities available to these women, with potential earnings of 30 yuan per kilogram of tea leaves picked [10][12]. - In 2025, the tea-growing region of Anji County is expected to recruit over 200,000 tea pickers from various provinces, indicating a significant demand for labor in this sector [12]. - Despite the promise of higher wages, many workers find themselves in situations where their earnings are contingent on meeting specific quotas, leading to feelings of being misled [22]. Group 3: Personal Experiences - Wang Fang's experience reflects the struggles of many women who have attempted to find work outside their villages but often return to agricultural labor due to various challenges [6][7]. - The article details the emotional and physical toll of the work, with women like Wang Fang expressing a desire to return to tea-picking despite the difficulties faced [24]. - The narrative also illustrates the camaraderie among the workers, as they share experiences and support each other in navigating the challenges of tea-picking [19][24].