冬日京城，思想激荡。12月15日，由中国工业报社主办，中工智库、中工融媒（北京）科技有限公司重 庆分公司等单位承办的"2025（第三届）企业质量诚信建设论坛"在北京国二招宾馆召开。原国家质量监 督检验检疫总局党组成员，国家标准化管理委员会原党组书记、主任纪正昆，国家市场监督管理总局原 总工程师黄国梁，中国工业报社党委书记、社长徐金宝等出席会议。 论坛创新实践环节，来自不同行业的标杆企业分享了质量诚信建设的宝贵经验。德阳天元重工股份有限 公司总经理汪德全以"以诚信铸根基以质量筑强国"为题，介绍了企业三十年参与170余座桥梁建设"零事 故"的硬核实力，其通过数智升级、标准引领筑牢质量诚信的实践令人瞩目；新丰谷重灵香酒业有限公 司董事长蒲帝好分享了"二次除醛一品诚信"的创新路径，凭借全球唯一的二次除醛专利技术，既守护了 消费者健康，也诠释了技术创新对质量诚信的支撑作用；北京净油洁宝科技有限公司董事长王飞聚 焦"诚信立企品质赋能绿动未来"，其环保清洗剂产品通过多重国际认证，以高性价比与优质服务赢得市 场信赖；中石油五粮供应链管理有限责任公司副总经理肖林展示了央企跨界融合的质量诚信实践，"五 粮好客"品牌通过全链条溯源 ...

Group 1 - The company emphasizes the importance of product layout across various price ranges, specifically between 200 yuan and 800 yuan [1] - Current brands and products in this price range include Mingmen Chun, 12.18, and Wuliangye Haoke [1] - The company plans to continuously optimize its product matrix and strengthen brand building to better meet market demand [1]

格隆汇12月5日丨五粮液(000858.SZ)在投资者互动平台表示，公司高度重视各价格带的产品布局，目前 在200-800元价位带布局了名门春、12.18、五粮好客等品牌及产品，后续还将持续优化产品矩阵，强化 品牌建设，做好消费者培育，以更好地满足市场需求。 ...

格隆汇12月5日丨五粮液(000858.SZ)在投资者互动平台表示，公司高度重视各价格带的产品布局，目前 在200-800元价位带布局了名门春、12.18、五粮好客等品牌及产品，后续还将持续优化产品矩阵，强化 品牌建设，做好消费者培育，以更好地满足市场需求。 ...

Group 1: Overview of Convenience Store Channels - The Chinese fast-moving consumer goods (FMCG) market is experiencing rapid changes, particularly in retail channels, characterized by "diversification" and "refined operations" [2] - The convenience store channel at gas stations, such as Sinopec's Easy Joy and PetroChina's Kunlun Haoke, is a significant entry point for consumer traffic, targeting drivers [3][11] - Sinopec Easy Joy has over 28,000 stores nationwide, with estimated revenue between 60 billion to 70 billion yuan, averaging daily sales of 200 million yuan [3] Group 2: Characteristics of Gas Station Convenience Stores - Gas station convenience stores have an average daily foot traffic of over 650 customers, with over 80% of stores having an average transaction value exceeding 35 yuan [3] - Popular products sold include cigarettes, alcoholic beverages, snacks, daily necessities, fresh/instant food, dairy drinks, and baked goods [3] - The sales model typically involves self-developed exclusive products, consignment/distribution sales, and self-purchased products, primarily sold through gas station convenience stores [3][8] Group 3: Collaboration and Product Development - Alcoholic products often utilize a co-development model between brand owners and channel partners, exemplified by PetroChina's collaboration with Wuliangye to create "Wuliang Haoke" [6] - Sinopec Easy Joy's notable product, "Lai Mao," was developed in partnership with Moutai, generating revenue of 1.904 billion yuan by 2023 [6] Group 4: Supply Chain and Entry Requirements - Two main supply models exist: provincial supply model and store autonomous supply model, both requiring high entry qualifications for suppliers [11] - Companies must often demonstrate experience supplying large retailers or e-commerce platforms to qualify for entry into gas station convenience store channels [11] Group 5: Aviation and High-Speed Rail Channels - The aviation channel is characterized by a consignment cooperation model, with products sold on flights, at airport duty-free shops, and through airline online stores [12] - High-speed rail channels have four main sales scenarios: in-station retail, onboard sales, digital screen advertising, and themed sales areas [15] Group 6: Product Adaptation and Market Strategy - Products must be adapted to specific scenarios, such as portable items that comply with aviation security regulations and unique offerings for high-speed rail passengers [14][21] - High-speed rail passengers are primarily mid-to-senior management, with a strong purchasing power and high decision-making authority [15] Group 7: Channel Cooperation and Pricing Strategies - Cooperation models for high-speed rail include direct partnerships with operators or agency entry through duty-free groups, with varying cost structures [18] - Dynamic pricing strategies are employed, with price increases during holidays and adjustments based on passenger flow [21] Group 8: Strategic Development for Special Channels - Developing special channels requires a comprehensive strategy that aligns channels, sales personnel, products, and policies [24] - Successful entry into special channels necessitates a tailored approach, ensuring that each product and strategy is specifically designed for the target market [24]